Every Treasure Tells A Story Ololaha Wacyi-gelinta Xayeysiinta oo uu sameeyey Zhou Haiwen, Che Shilong and Guo Cheng

Naqshadda Every Treasure Tells A Story Ololaha Wacyi-gelinta Xayeysiinta oo uu sameeyey Zhou Haiwen, Che Shilong and Guo Cheng waa mid aad u sharaf badan oo ku guulaysatay tartanka qaybta Naqshadeynta Garaafigga, Sawir-gacmeedka iyo Isgaarsiinta Muuqaalka ee 2024 Abaalmarinta Birta ah ee A' Design Award.

BirGaraafig· 2024

Every Treasure Tells A Story Ololaha Wacyi-gelinta Xayeysiinta

Zhou Haiwen, Che Shilong and Guo Cheng uu sameeyay

Macmiilka: China Global Television Network Co., Ltd. Beijing, CN

Ku Guuleystaha Abaalmarinta Birta ah ee A' Design Award ee Qaybta Garaafig

10,861

Ku Guuleystaha Abaalmarinta La Xaqiijiyey

Xaqiiji Xaaladda Abaalmarinta #159827

Ka Eeg A' Design Award War-saxaafadeed Calaamadda Abaalmarinta

Midabada

Naqshadeynta

Wax ku saabsan Every Treasure Tells A Story Ololaha Wacyi-gelinta Xayeysiinta

Kayd Kasta Wuxuu Sheekeeyaa Sheeko waa ololaha wacyi-gelinta xayeysiinta ee muunad-gaaban oo dokumenti ah oo soo bandhigaysa boqol kayd oo qaran oo Shiinaha ah. Kayd kasta waxaa lala barbardhigaa xiddig, xiddig-kooxyadana waxay muujiyaan ballaadhnaanta waqtiga iyo booska. Kayd kasta sidoo kale waxaa lala aasaasay sanduuqa wada-hadalka. Sanduuqyada qaarkood waa wareegsan yihiin, qaarkoodna waa afar-gees yihiin, mid kastana wuxuu leeyahay dabeecad gaar ah. Buugaagta ayaa ka kooban muuqaalka aasaasiga ah, iyadoo tixraacaysa geedaha bambuuska Shiinaha, buugaagta xarigga lagu tolay, duudduubka jilicsan (parchment) iyo buugaagta qoraalka adag. Habka farshaxanka sawirka wuxuu caawiyaa daawadayaasha ka soo jeeda dhaqamo kala duwan inay fahmaan sheekooyinka.

Aqoonsiga

Wax ku saabsan Abaalmarinta Birta ah ee A' Design Award

Every Treasure Tells A Story Ololaha Wacyi-gelinta Xayeysiinta waa guuleystaha Abaalmarinta Birta ah ee A' Design Award, aqoonsi sharaf leh oo la siiyo naqshado wanaagsan oo buuxiya shuruudaha xirfadeed iyo kuwa warshadeed ee laga filayo hal-abuurro si wanaagsan loo naqshadeeyay. Guuleystayaasha Birta waxay muujiyaan xirfad weyn, takhasus sare, fahan khabiir iyo awood hal-abuur oo abuurayaashooda. Every Treasure Tells A Story Ololaha Wacyi-gelinta Xayeysiinta waa hal-abuur la filayo inuu noqdo mid aad loo tixgeliyo, la ixtiraamo oo la jecel yahay, wax ku ool ah oo cusub. Naqshadahan ku guuleystay Abaalmarinta Birta ah ee A' Design Award wuxuu isku daraa hab-dhaqannada ugu wanaagsan warshadda wuxuuna leeyahay sifooyin farsamo oo karti leh oo ku xiran aqoon iyo hibo. Dhammaystirkeeda awgeed, Every Treasure Tells A Story Ololaha Wacyi-gelinta Xayeysiinta waa mudan ixtiraam, waxaana loo naqshadeeyay inay keento hagaajin nololeed oo ka caawisa in adduunka laga dhigo meel ka wanaagsan.

Gadaasha Naqshadeynta

Xirmada Warbaahinta

Shahaadooyinka, xubnaha kooxda iyo faahfaahinta farsamada ee uu bixiyay naqshadeeluhu.

Sifooyinka Gaarka ah: Every Treasure Tells a Story is a short documentary introducing 100 of China's national treasures and talks about the creativity of the ancient Chinese people. The creative method mainly tells stories about national treasures, dialogues across time (historically speaking), combining each national treasure with different dialogue boxes. Those boxes vary greatly, some are round, some are square; all are unique and have their own distinct (dimensional) character.
Cabbirka & Qaabaynta: The dialog box represents communication, and each national treasure is combined with different dialog boxes. Some dialog boxes are round, and some dialog boxes are square. They are all unique and have their own characters.
The constellations in the starry sky represent people's imagination. Since ancient times, people have looked up at the starry sky and given them various cultural meanings.
Summado: Culture, China, Heritage, Creativity
Tiknoloojiyada Soo Saarka: Different from the display of general cultural relics, it does not specify the name of each national treasure, but starts from the overall feeling, gives the picture a story, and communicates visually.
In the selection of main cultural relics, instead of displaying a single national treasure, representative national treasures are selected from one hundred cultural relics for design.
In terms of image expression, the national treasure is compared to the stars, spanning the distance of time and space, and telling the story of the national treasure itself.
Caqabadda Naqshadda: The advertising design is in line with the spirit and image of the program, with books as the main body of the design. Classics is not only the external image of the entire program, but also an important carrier of knowledge inheritance. For human beings, it has a unified value cognition and is universal.
In the design itself, deconstruction and graphic expression are used to deal with books, so that people with different cultural backgrounds can quickly understand the meaning, understand Chinese books through graphics, and understand the Chinese stories and oriental spirit behind the books.
Cilmi-baadhis: The advertising screen is easy to understand. It comes from the empathy of specific things and the complete artistic presentation, that is, the deconstruction and reorganization of familiar things. Humans are visual animals, and different colors and lines have different emotions and expressions. The pictures refer to a large number of ancient books from the East and the West, such as Chinese bamboo slips, thread-bound books, Western parchment scrolls, hardcover books, etc.
Dhiirrigelinta: The assigned background, a vast starry sky, is turned into constellations symbolizing the span of time and space, and uses stories like Dunhuang Feitian (beautiful flying celestials in Buddhism, skilled in music and dance) with camel caravan in the Western (China) Regions.

The creative endeavor inspired the audience to understand and talk about Chinese culture, its vast cultural relics and inheritance.
Muddada Mashruuca: The project started in 2022 and is still in circulation worldwide.
Socodka Hawlgalka: In the specific design, a large number of ancient books from the East and the West are referenced, such as Chinese bamboo slips, thread-bound books, Western sheepskin scrolls, hardcover books, etc. To the word dictionary in Chinese characters, one can also see The Classics in English. People with different cultural backgrounds can read different stories. For example, people who are familiar with Chinese characters can find the word dictionary hidden in book symbols. English speakers can also discover the fun of The Classics, which evokes the memory of their own country's books, and arouse their interest in exploring history.
Xubnaha Kooxda: Zhou Haiwen, Che Shilong, Guo Cheng
Amaanta Sawirrada: Illustrators, Creators. Zhou Haiwen, Che Shilong, Guo Cheng