Chilled Milk Carton Kartoon oo uu sameeyey Kazuo Fukushima and Haruka Takeuchi

Naqshadda Chilled Milk Carton Kartoon oo uu sameeyey Kazuo Fukushima and Haruka Takeuchi waa mid aad u sharaf badan oo ku guulaysatay tartanka qaybta Naqshadeynta Xirmooyinka ee 2024 Abaalmarinta Naxaasta ah ee A' Design Award.

NaxaasXirmooyin· 2024

Chilled Milk Carton Kartoon

Kazuo Fukushima and Haruka Takeuchi uu sameeyay

Macmiilka: Meiji China Investment Co.,Ltd.

Ku Guuleystaha Abaalmarinta Naxaasta ah ee A' Design Award ee Qaybta Xirmooyin

16,969

Ku Guuleystaha Abaalmarinta La Xaqiijiyey

Xaqiiji Xaaladda Abaalmarinta #159694

Booqo Bogga Ka Eeg A' Design Award War-saxaafadeed Calaamadda Abaalmarinta

Midabada

Naqshadeynta

Wax ku saabsan Chilled Milk Carton Kartoon

Si loo tartamo suuqa caanaha qaaliga ah ee Shiinaha, tignoolajiyad gaar ah ayaa soo saartay caano heer-sare ah oo beegsanaya dumarka da'doodu u dhaxayso 30-50 sano, iyadoo lagu qasay 100 boqolkiiba caano ceeriin ah iyo tignoolajiyad xiriirinta maadooyinka nafaqada ilaalisa oo dhadhan hodansan bixisa. Mashruucan wuxuu dib u qeexayaa baakadaha caanaha, isagoo isku daraya hal-abuurka iyo tayada Jabbaan iyadoo lagu darsaday dhadhan raaxo leh. Midabka buluug-guduudka ah ee baakadku wuxuu astaanta u yahay sharafnimada, taasoo ay xoojiyaan midabka caddaan iyo dahabka soo-jiidashada iyo tayada, taasoo naqshadaynta ka dhigaysa mid gaar ah oo la xusuusto.

Aqoonsiga

Wax ku saabsan Abaalmarinta Naxaasta ah ee A' Design Award

Chilled Milk Carton Kartoon waa guuleystaha Abaalmarinta Naxaasta ah ee A' Design Award, aqoonsi sharaf sare leh oo la siiyo naqshado aan caadi ahayn oo lagu garto hal-abuur, hal-abuur cusub iyo caqli. Guuleystayaasha Naxaasta waa shaqooyin xirfad buuxda leh iyo hal-abuur yaab leh oo xaqiijiya khibrad weyn, male-awaal iyo kartida naqshadeeyayaashooda. Chilled Milk Carton Kartoon waa walax la filayo inay noqoto mid aad loo tixgeliyo, la ixtiraamo oo la jecel yahay, xirfad cad leh oo hal-abuur cusub leh. Naqshadahan ku guuleystay Abaalmarinta Naxaasta ah ee A' Design Award wuxuu ku darsadaa hab-dhaqanno ugu wanaagsan farshaxanka, sayniska, naqshadaynta iyo tignoolajiyada wuxuuna ku fiican yahay dhawrista tafaasiisha. Chilled Milk Carton Kartoon si fiican ayay u buuxisaa baahiyaha, taabataa rabitaannada, soo jiidataa dareenka kicinayaanna xiisaha aqoonta.

Gadaasha Naqshadeynta

Xirmada Warbaahinta

Shahaadooyinka, xubnaha kooxda iyo faahfaahinta farsamada ee uu bixiyay naqshadeeluhu.

Sifooyinka Gaarka ah: In response to the competitive, high-end milk market in China, a premium product has been developed using unique technology. Targeting women aged 30 to 50, this milk is made from 100% raw milk and enriched with proprietary concentration technology, preserving nutrients while offering a rich taste. The project aims to establish a new standard in milk packaging, merging innovation, tradition, and the trusted quality of a Japanese brand with a luxurious, flavorful experience.
Cabbirka & Qaabaynta: Surface : matte.
bottle material: recyclabled paper
Cap material: plastic

900ml: Width 70mm x Depth 70mm x Height 232mm
400ml: Width 70mm x Depth 70mm x Height 140mm
200ml: Width 55mm x Depth 55mm x Height 102mm
Summado: Chilled Milk, Packaging, Logotype, China, Japan quality, Cow, Milk crown, Carton
Tiknoloojiyada Soo Saarka: Under the management of quality strictly, equipment cleaning and machine sterilization has been improved in each step, completely prevented secondary pollution. The expiry date on shelf could be extended due to the ESL(Extended Shelf Life) during the manufacturing process.
Changed the method of pouring milk to the cap type. It has been improved to be fresher, cleaner and easier to pour.
Caqabadda Naqshadda: The challenge was to create a design that consumers could intuitively understand as chilled milk. In pursuit of a simpler and higher quality milk package, the team aimed to maintain the conventional package style. A prominent design feature is the bold display of the protein content, "4.7g," which intuitively communicates the high quality ingredients to consumers, even at a glance on the store shelf. Moreover, the silhouette of a cow, rendered in luxurious gold, adds a touch of elegance and represents the excellent rearing environment. This is further embellished with patterns of plants and flowers to signify natural quality.
Cilmi-baadhis: Analysis of luxury supermarkets where products are sold. Competitive analysis in internet sales. Analysis of consumer in the market. Packaging design analysis of the Japanese market.
Dhiirrigelinta: Inspired by the tradition and high quality of purple, a color traditionally associated with nobility in Japan and China, the design evokes an intuitive sense of elegance in Asians. The deep purple accentuates the richness of the milk, while a bold white ribbon symbolizes its essence. A crown at the top, formed from drops of rich milk, represents supremacy and the high quality of the Japanese brand. The combination of purple, white, and gold ensures a memorable design that stands out significantly.
Muddada Mashruuca: The project started in October 2022 in Shanghai and finished in May 2023, and sales started in China in August 2023.
Socodka Hawlgalka: First, analyze the market and understand the current situation
Next, perform target analysis to verify what kind of design consumers want.
Third, brand analysis, analyze how it has advantages over competing products.
Fourth, develop creative ideas.
Fifth, Start the design. Make it an original design.
Sixth, sample check, color check, etc.
Finally, check the finished product.
Shatiyada: Copyrights belong to Meiji China Investment Co.,Ltd. 2023.
Xubnaha Kooxda: Creative Director: Kazuo Fukushima
Graphic Designer: Haruka Takeuchi
Account Director: Xu Xuehua
Amaanta Sawirrada: Photographer: Zhu Jie