Chilled Milk Baakadayn oo uu sameeyey Kazuo Fukushima and Aya Tanaka

Naqshadda Chilled Milk Baakadayn oo uu sameeyey Kazuo Fukushima and Aya Tanaka waa mid aad u sharaf badan oo ku guulaysatay tartanka qaybta Naqshadeynta Xirmooyinka ee 2024 Abaalmarinta Naxaasta ah ee A' Design Award.

NaxaasXirmooyin· 2024

Chilled Milk Baakadayn

Kazuo Fukushima and Aya Tanaka uu sameeyay

Macmiilka: Meiji China Investment Co.,Ltd.

Ku Guuleystaha Abaalmarinta Naxaasta ah ee A' Design Award ee Qaybta Xirmooyin

16,322

Ku Guuleystaha Abaalmarinta La Xaqiijiyey

Xaqiiji Xaaladda Abaalmarinta #159679

Booqo Bogga Ka Eeg A' Design Award War-saxaafadeed Calaamadda Abaalmarinta

Midabada

Naqshadeynta

Wax ku saabsan Chilled Milk Baakadayn

Beegsanaya haweenka dhallinyarada ah ee Shiinaha, waxaa la bilaabay caano toosh ah oo heer sare ah oo ay dhiirigeliyeen habka cunto karinta Jabaanka si loo kiciyo xusuusta. Waxaa lagu sameeyey 50% caano ceeriin ah, waxayna bixisaa dheelitir kamaal ah oo macaan iyo dhanaan ah kuwa da'doodu tahay 20-39. Alaabtu waxay leedahay xirmad casri ah oo la qaadi karo oo ku tiirsanaysa kalsooni sumadda Jabaanka. Naqshadeedu, oo leh asal cad iyo sawirro toosh oo dhabta ah, waxay ujeedadeedu tahay inay bixiso khibrad beer toosh oo deggan, iyada oo ku muujinaysa cusub iyo raaxo.

Aqoonsiga

Wax ku saabsan Abaalmarinta Naxaasta ah ee A' Design Award

Chilled Milk Baakadayn waa guuleystaha Abaalmarinta Naxaasta ah ee A' Design Award, aqoonsi sharaf sare leh oo la siiyo naqshado aan caadi ahayn oo lagu garto hal-abuur, hal-abuur cusub iyo caqli. Guuleystayaasha Naxaasta waa shaqooyin xirfad buuxda leh iyo hal-abuur yaab leh oo xaqiijiya khibrad weyn, male-awaal iyo kartida naqshadeeyayaashooda. Chilled Milk Baakadayn waa walax la filayo inay noqoto mid aad loo tixgeliyo, la ixtiraamo oo la jecel yahay, xirfad cad leh oo hal-abuur cusub leh. Naqshadahan ku guuleystay Abaalmarinta Naxaasta ah ee A' Design Award wuxuu ku darsadaa hab-dhaqanno ugu wanaagsan farshaxanka, sayniska, naqshadaynta iyo tignoolajiyada wuxuuna ku fiican yahay dhawrista tafaasiisha. Chilled Milk Baakadayn si fiican ayay u buuxisaa baahiyaha, taabataa rabitaannada, soo jiidataa dareenka kicinayaanna xiisaha aqoonta.

Gadaasha Naqshadeynta

Xirmada Warbaahinta

Shahaadooyinka, xubnaha kooxda iyo faahfaahinta farsamada ee uu bixiyay naqshadeeluhu.

Sifooyinka Gaarka ah: In response to young Chinese women's preference for strawberry milk, a high-quality product inspired by traditional Japanese recipes has been developed, aiming to stir nostalgia among Japanese consumers. Crafted with 50% raw milk, this fresh, refrigerated flavored milk strikes an ideal balance between sweetness and acidity, specifically targeting women aged 20-39. The project showcases a chic, portable packaging design, capitalizing on the trust placed in Japanese brands to offer a novel and delightful strawberry milk experience.
Cabbirka & Qaabaynta: Surface : matte.
bottle material: recyclabled paper
Cap material: plastic

900ml: Width 70mm x Depth 70mm x Height 232mm
400ml: Width 70mm x Depth 70mm x Height 140mm
Summado: Chilled Milk, Strawberry flavor, Packaging, Logotype, China, Japan quality, Cow, Carton
Tiknoloojiyada Soo Saarka: Under the management of quality strictly, equipment cleaning and machine sterilization has been improved in each step, completely prevented secondary pollution. The expiry date on shelf could be extended due to the ESL(Extended Shelf Life) during the manufacturing process.
Changed the method of pouring milk to the cap type. It has been improved to be fresher, cleaner and easier to pour.
Caqabadda Naqshadda: The design showcases a white background, suggesting fresh, rich milk and conveying cleanliness, luxury, and quality typical of Japanese brands. Illustrations of strawberries, rendered with a classic, realistic style reminiscent of children's picture books, are featured. Additionally, illustrations of strawberry flowers and leaves are included to enhance the ambiance of a strawberry field, aiming to transport the target audience to a relaxed state, as though they were enjoying the beverage amidst an actual strawberry patch.
Cilmi-baadhis: Analysis of luxury supermarkets where products are sold. Competitive analysis in internet sales. Analysis of consumer in the market. Packaging design analysis of the Japanese market.
Dhiirrigelinta: Set against a white background, the design signifies fresh, luxurious milk, characteristic of Japanese quality. Realistic strawberry illustrations, akin to those in children's books, along with strawberry flowers and leaves, enhance the strawberry field theme. This aims to immerse the target audience in the tranquility of enjoying the beverage within a strawberry patch.
Muddada Mashruuca: The project started in May 2023 in Shanghai and finished in August 2023, and sales started in China in November 2023.
Socodka Hawlgalka: First, analyze the market and understand the current situation
Next, perform target analysis to verify what kind of design consumers want.
Third, brand analysis, analyze how it has advantages over competing products.
Fourth, develop creative ideas.
Fifth, Start the design. Make it an original design.
Sixth, sample check, color check, etc.
Finally, check the finished product.
Shatiyada: Copyrights belong to Meiji China Investment Co.,Ltd. 2023.
Xubnaha Kooxda: Creative Director: Kazuo Fukushima
Graphic Designer: Aya Tanaka
Account Director: Xu Xuehua
Amaanta Sawirrada: Photographer: Zhu Jie