Pepsi X Spotify Shaqada Koowaad: Xirmaynta Cabitaanka oo uu sameeyey PepsiCo Design and Innovation

Naqshadda Pepsi X Spotify Shaqada Koowaad: Xirmaynta Cabitaanka oo uu sameeyey PepsiCo Design and Innovation waa mid aad u sharaf badan oo ku guulaysatay tartanka qaybta Naqshadeynta Xirmooyinka ee 2024 Abaalmarinta Naxaasta ah ee A' Design Award.

NaxaasXirmooyin· 2024

Pepsi X Spotify Shaqada Koowaad: Xirmaynta Cabitaanka

PepsiCo Design and Innovation uu sameeyay

Macmiilka: PepsiCo

Ku Guuleystaha Abaalmarinta Naxaasta ah ee A' Design Award ee Qaybta Xirmooyin

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Ku Guuleystaha Abaalmarinta La Xaqiijiyey

Xaqiiji Xaaladda Abaalmarinta #159644

Ka Eeg A' Design Award War-saxaafadeed Calaamadda Abaalmarinta

Midabada

Naqshadeynta

Wax ku saabsan Pepsi X Spotify Shaqada Koowaad: Xirmaynta Cabitaanka

Qoraalka Buugga: Pepsi x Spotify waa naqshad qasacad cabitaan oo si xaddidan loo soo saaray oo loogu talagalay dhagaystayaasha Masar. Farshaxanku wuxuu isku daraa aqoonsiga muuqaalka ee Pepsi iyo Spotify si dheellitiran. Buluugga geesinimada leh ee Pepsi waxaa lagu daraa cagaarka dhalaalaya ee ay wadaagaan Spotify iyo suuqa rap-ka Masar. Asalka dambe waxaa lagu isticmaalay qaababka "glitch" iyo lakabyo waraaq la jaray oo leh heeso qoraal gacan ah lagu qoray. Koodh QR ah oo qasacadda ku daabacan ayaa dadka u ogolaanaya inay dhagaystaan hees Pepsi oo loo sameeyay olole lacag-celin ah. Waxa kale oo la soo saaray xirmo khaas ah oo loogu talagalay "influencer"-yada, oo lala socod ah qasacadda.

Aqoonsiga

Wax ku saabsan Abaalmarinta Naxaasta ah ee A' Design Award

Pepsi X Spotify Shaqada Koowaad: Xirmaynta Cabitaanka waa guuleystaha Abaalmarinta Naxaasta ah ee A' Design Award, aqoonsi sharaf sare leh oo la siiyo naqshado aan caadi ahayn oo lagu garto hal-abuur, hal-abuur cusub iyo caqli. Guuleystayaasha Naxaasta waa shaqooyin xirfad buuxda leh iyo hal-abuur yaab leh oo xaqiijiya khibrad weyn, male-awaal iyo kartida naqshadeeyayaashooda. Pepsi X Spotify Shaqada Koowaad: Xirmaynta Cabitaanka waa walax la filayo inay noqoto mid aad loo tixgeliyo, la ixtiraamo oo la jecel yahay, xirfad cad leh oo hal-abuur cusub leh. Naqshadahan ku guuleystay Abaalmarinta Naxaasta ah ee A' Design Award wuxuu ku darsadaa hab-dhaqanno ugu wanaagsan farshaxanka, sayniska, naqshadaynta iyo tignoolajiyada wuxuuna ku fiican yahay dhawrista tafaasiisha. Pepsi X Spotify Shaqada Koowaad: Xirmaynta Cabitaanka si fiican ayay u buuxisaa baahiyaha, taabataa rabitaannada, soo jiidataa dareenka kicinayaanna xiisaha aqoonta.

Gadaasha Naqshadeynta

Xirmada Warbaahinta

Shahaadooyinka, xubnaha kooxda iyo faahfaahinta farsamada ee uu bixiyay naqshadeeluhu.

Sifooyinka Gaarka ah: Pepsi has always been at the forefront of the music scene, supporting what’s new and what’s next, and Spotify has undoubtedly blazed its own unique trail in music streaming. In June 2023, Pepsi joined forces with Spotify to create a Pepsi x Spotify limited-edition exclusive can design and influencer kit for an Egyptian audience. To visually represent both brands, the design had to equally integrate the identities of Spotify and Pepsi as well as an interactive QR code.
Dhiirrigelinta: In creating the Pepsi x Spotify artwork, our team embraced the expressive attitude of Gen Z as inspiration. We mixed shades of bold Pepsi blue with the bright green shared by Spotify and the signature color of the rap scene in Egypt. The background includes a variety of glitchy patterns that pay homage to rapper Wegz, and layers of cut paper with “Gaya Gaya” lyrics scribbled on top. On the can, we added a QR code that people could scan to listen to a Pepsi song created for a cashback campaign.

Akhri War-saxaafadeedka

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