Dreavita Mental Wellness Sumadaynta oo uu sameeyey Cansu Dagbagli Ferreira

Naqshadda Dreavita Mental Wellness Sumadaynta oo uu sameeyey Cansu Dagbagli Ferreira waa mid aad u sharaf badan oo ku guulaysatay tartanka qaybta Naqshadeynta Garaafigga, Sawir-gacmeedka iyo Isgaarsiinta Muuqaalka ee 2024 Abaalmarinta Naxaasta ah ee A' Design Award.

NaxaasGaraafig· 2024

Dreavita Mental Wellness Sumadaynta

Cansu Dagbagli Ferreira uu sameeyay

Macmiilka: Cansu Dagbagli Ferreira

Ku Guuleystaha Abaalmarinta Naxaasta ah ee A' Design Award ee Qaybta Garaafig

20,492

Ku Guuleystaha Abaalmarinta La Xaqiijiyey

Xaqiiji Xaaladda Abaalmarinta #158644

Booqo Bogga Ka Eeg A' Design Award War-saxaafadeed Calaamadda Abaalmarinta

Midabada

Naqshadeynta

Wax ku saabsan Dreavita Mental Wellness Sumadaynta

Dreavita waa sumad caafimaad oo horumarka leh oo u furan dadka oo dhan. Aqoonsiga muuqaalka waxaa loogu talaggalay in uu dareen badan yahay, ixtiraam leh oo ka fekeraya, kaasoo muujinaya dabeecadda sumadda ee dadka oo dhan ku guulaysata. Fikraddu waxay ka dhashay aragtida dabeecadda xoogga badan waxaana lagu magacaabaa Fududeynta ay ku dhalisay adkaanta. Sida qaababka dabeecadda ay u muujiyaan joogteynta, xoogga iyo kobcinta, sumadeyntu waxay doonaysaa inay farriimahaas ku gudbiso xaqiijinta iyo hab-naqshadeed ugu yar. Sawirada waxay diiradda saaraan qaababka dabeecadda, iyagoo muujinaya in soo-celinta iyo adkaantu ay keenaan guusha nolosha.

Aqoonsiga

Wax ku saabsan Abaalmarinta Naxaasta ah ee A' Design Award

Dreavita Mental Wellness Sumadaynta waa guuleystaha Abaalmarinta Naxaasta ah ee A' Design Award, aqoonsi sharaf sare leh oo la siiyo naqshado aan caadi ahayn oo lagu garto hal-abuur, hal-abuur cusub iyo caqli. Guuleystayaasha Naxaasta waa shaqooyin xirfad buuxda leh iyo hal-abuur yaab leh oo xaqiijiya khibrad weyn, male-awaal iyo kartida naqshadeeyayaashooda. Dreavita Mental Wellness Sumadaynta waa walax la filayo inay noqoto mid aad loo tixgeliyo, la ixtiraamo oo la jecel yahay, xirfad cad leh oo hal-abuur cusub leh. Naqshadahan ku guuleystay Abaalmarinta Naxaasta ah ee A' Design Award wuxuu ku darsadaa hab-dhaqanno ugu wanaagsan farshaxanka, sayniska, naqshadaynta iyo tignoolajiyada wuxuuna ku fiican yahay dhawrista tafaasiisha. Dreavita Mental Wellness Sumadaynta si fiican ayay u buuxisaa baahiyaha, taabataa rabitaannada, soo jiidataa dareenka kicinayaanna xiisaha aqoonta.

Gadaasha Naqshadeynta

Xirmada Warbaahinta

Shahaadooyinka, xubnaha kooxda iyo faahfaahinta farsamada ee uu bixiyay naqshadeeluhu.

Sifooyinka Gaarka ah: Dreavita is a progressive and inclusive wellness brand dedicated to providing empowering mental health services and resources to underserved communities, fostering emotional healing, personal growth, and a sense of belonging, so that every individual can thrive and embrace a life filled with purpose, resilience and joy.

Visual identity was intended to be sensitive, respectful and considerate, reflecting the brand's inclusive character.
Cabbirka & Qaabaynta: The brand was applied on to various sizes of items including printed items and digital. Some examples are business cards, posters, web design and social media designs.
Summado: wellness, mental, health, psychology, identity, inclusive, community, nature
Tiknoloojiyada Soo Saarka: Three logo versions were created to be flexible to adapt in any graphic media and to underline the brand’s inclusivity. The design thinking method of Diverge and Converge was used. All work was done digitally as vector based assets with Adobe Creative Suite.
Caqabadda Naqshadda: The biggest challenge was to reflect Dreavita’s abstract characteristics and find a way to connect with the audience. The aim was differentiating the brand from the usual self-growth brands to create an identity that feels genuinely intimate. Young adults with mental health issues have strong feelings: they want to be understood, and they’re very sensitive. So, something that doesn’t feel real and intimate would be ingenuine. Nature was the biggest inspiration: life passes by it, and it stays there, strong, but not overwhelmingly in your face. Nature gives you power and support on a deeper level.
Cilmi-baadhis: In the research phase, the focus was the needs of people from underserved communities who are looking for emotional support.
Dhiirrigelinta: The concept was born from the idea of strong nature and we called it "Simplicity inspired resilience". As the patterns of nature hints us to consistency, strength and growth, the branding aims to pass these messages through affirmations and minimal design approach. Frames combined with natural patterns support the growth and resilience feeling. Illustrations are focused on the patterns of nature, demonstrating the repetition and the resilience result in success in life.
Muddada Mashruuca: 2 months, 2023, United States and France
Socodka Hawlgalka: Project Steps follows as Brand Strategy, Design Discovery, Presentation, Refinement and Delivery