Gua Gua Xing Qiu Aqoonsiga Sumadda oo uu sameeyey Sxdesign

Naqshadda Gua Gua Xing Qiu Aqoonsiga Sumadda oo uu sameeyey Sxdesign waa mid aad u sharaf badan oo ku guulaysatay tartanka qaybta Naqshadeynta Garaafigga, Sawir-gacmeedka iyo Isgaarsiinta Muuqaalka ee 2024 Abaalmarinta Birta ah ee A' Design Award.

BirGaraafig· 2024

Gua Gua Xing Qiu Aqoonsiga Sumadda

Sxdesign uu sameeyay

Macmiilka: Guangxi Welfare Lottery Issue Center

Ku Guuleystaha Abaalmarinta Birta ah ee A' Design Award ee Qaybta Garaafig

13,533

Ku Guuleystaha Abaalmarinta La Xaqiijiyey

Xaqiiji Xaaladda Abaalmarinta #155947

Ka Eeg A' Design Award War-saxaafadeed Calaamadda Abaalmarinta

Midabada

Naqshadeynta

Wax ku saabsan Gua Gua Xing Qiu Aqoonsiga Sumadda

Gua Gua Xing Qiu waa aqoonsi sumadeed loo sameeyay dhaqdhaqaaqyada dalabka lottariga xoqista degdegga ah ee dalka Shiinaha. Sumadda qoraalka ah waxay yareysaa xariiqyada waxayna hagaajisaa qaab-dhismeedka xarfaha Shiinaha, taasoo dhaqan-geliyaysa in la akhriyi karo halka isla mar ahaantaana muuqato dareen la yaab leh marka si dhow loo eego. Sawirrada waxay raacaan luqadda joomatari ee summadda, waxayna si fikrad ah u muujiyaan aagga xoqista ee tigidhka lottariga. Daabacaadda waxaa lagu isticmaalaa farsamooyin tayo sare leh oo ku saabsan walxo dib loo warshadeeyi karo. Nidaamka aragga ee dhamaystiran wuxuu sawiraa aduun xoqid ah oo madadaalo leh oo loogu talagalay ciyaartoyda da'da yar.

Aqoonsiga

Wax ku saabsan Abaalmarinta Birta ah ee A' Design Award

Gua Gua Xing Qiu Aqoonsiga Sumadda waa guuleystaha Abaalmarinta Birta ah ee A' Design Award, aqoonsi sharaf leh oo la siiyo naqshado wanaagsan oo buuxiya shuruudaha xirfadeed iyo kuwa warshadeed ee laga filayo hal-abuurro si wanaagsan loo naqshadeeyay. Guuleystayaasha Birta waxay muujiyaan xirfad weyn, takhasus sare, fahan khabiir iyo awood hal-abuur oo abuurayaashooda. Gua Gua Xing Qiu Aqoonsiga Sumadda waa hal-abuur la filayo inuu noqdo mid aad loo tixgeliyo, la ixtiraamo oo la jecel yahay, wax ku ool ah oo cusub. Naqshadahan ku guuleystay Abaalmarinta Birta ah ee A' Design Award wuxuu isku daraa hab-dhaqannada ugu wanaagsan warshadda wuxuuna leeyahay sifooyin farsamo oo karti leh oo ku xiran aqoon iyo hibo. Dhammaystirkeeda awgeed, Gua Gua Xing Qiu Aqoonsiga Sumadda waa mudan ixtiraam, waxaana loo naqshadeeyay inay keento hagaajin nololeed oo ka caawisa in adduunka laga dhigo meel ka wanaagsan.

Gadaasha Naqshadeynta

Xirmada Warbaahinta

Shahaadooyinka, xubnaha kooxda iyo faahfaahinta farsamada ee uu bixiyay naqshadeeluhu.

Sifooyinka Gaarka ah: While ensuring readability, by reducing strokes and changing the structure appropriately, the wordmark gives people an unfamiliar sense of amazement and fun after they recognize Chinese characters and look further. The patterns follow the geometric design language of logo and expresses the appearance of scratching area of lottery abstractly. The whole visual system together portrays a scratch-off world that radiates fun and surprises that people are looking forward to exploring and unveiling.
Cabbirka & Qaabaynta: The minimum recommended size of the logo is 12 mm for physical printing and 100 px for digital display, and in addition, the design contains detailed requirements for the safe area of the logo and the combination of the individual elements.
Summado: Brand identity, Chinese, Instant lottery, Fun, Youthful, Activities offline
Tiknoloojiyada Soo Saarka: GuaGuaXingQiu's minimalist and recognizable design conveys youthful vitality and fun. The materials are produced using sustainable materials to ensure that every entity of the brand is environmentally friendly. The precise execution of high-quality printing techniques on recyclable substrates reflects the brand's commitment to environmental responsibility and the eco-friendly and philanthropic attributes of the welfare lottery industry.
Caqabadda Naqshadda: For a long time, the strategy of China's lottery promotional activities has been centered on prize-winning and public welfare. It was a big challenge for the designer to change the client's strategy to focus on fun through practical and reliable data analysis and comprehensive design. It was also a challenge to convey the concept accurately, appeal to young people and avoid under-ageing (minors are not allowed to buy lottery tickets in China).
Cilmi-baadhis: Through data analysis, researchers found that today's Chinese lottery players pay more attention to fun and socializing when purchasing lottery tickets than winning. As a result, a plan was developed to give the lottery a new label by creating a new brand with a fun, youthful theme. Further, the research found that the fun of buying lottery tickets comes from the excitement of chasing change, which became the core concept that ties the whole design together.
Dhiirrigelinta: To solve Chinese lottery industry's difficulties in attracting youngsters, by studying language habits and social preferences of people, project creates a new brand for China welfare lottery's instant ticket promotion activities. The design deconstructs the excitement of seeking changes in dull life, which is the source of lottery's fun. With the visual system, designers build a world of fun and surprises for young players, and make scratching lotteries a new social currency for them.
Muddada Mashruuca: The project started in March 2023 in Beijing and finished in October 2023 in Beijing.
Socodka Hawlgalka: The brand "Gua Gua Xing Qiu (Scratch-off Planet)" will mainly serve as offline activity zone, hosting the welfare lottery's offline activities and centralizing the focus of them. In designers' visions, the new brand may build a group of young lottery players who regard scratching lottery as a new social trend, which is adapted to the context of contemporary Chinese Internet culture, and make scratching lottery tickets a topic of young culture.
Xubnaha Kooxda: Xiao Xiao
Pan Li
Huang Hao
Chen Xu
Dr. Zhang Rong
Wu Fangbo
Hao Qian
Zhou Qian
Tian Jianing
Lin Hongnan
Liu Beibei
Ai Yangyu