Sheng Ming Yue Sanduuqa Hadiyadda Mooncake-ka oo uu sameeyey Hu Wan, Li Jianpeng and Shi Xiaoxia

Naqshadda Sheng Ming Yue Sanduuqa Hadiyadda Mooncake-ka oo uu sameeyey Hu Wan, Li Jianpeng and Shi Xiaoxia waa mid aad u sharaf badan oo ku guulaysatay tartanka qaybta Naqshadeynta Xirmooyinka ee 2024 Abaalmarinta Naxaasta ah ee A' Design Award.

NaxaasXirmooyin· 2024

Sheng Ming Yue Sanduuqa Hadiyadda Mooncake-ka

Hu Wan, Li Jianpeng and Shi Xiaoxia uu sameeyay

Macmiilka: Netease Yanxuan Trading Co. Ltd

Ku Guuleystaha Abaalmarinta Naxaasta ah ee A' Design Award ee Qaybta Xirmooyin

14,083

Ku Guuleystaha Abaalmarinta La Xaqiijiyey

Xaqiiji Xaaladda Abaalmarinta #154809

Ka Eeg A' Design Award War-saxaafadeed Calaamadda Abaalmarinta

Midabada

Naqshadeynta

Wax ku saabsan Sheng Ming Yue Sanduuqa Hadiyadda Mooncake-ka

Inta lagu jiro Ciidda Bari-dhexe, mooncake-yada waxaa loo isticmaalaa hadiyadeyn iyo isticmaal shakhsi ah. Si kastaba ha ahaatee, maaddaama baakidhaygu uu sii kordhayo raaxo iyo israf, kooxdu si miyir leh ayey u naqshadeysay sanduuq hadiyad oo mooncake ah oo kooban oo deegaan-saaxiibtinimo ah. Sheng Ming Yue wuxuu sawirayaa dayax dhalaalaya oo badda ka soo baxa, isagoo muujinaya hamiga dadka Shiinaha ee isu imaanshaha iyo waxyaalaha quruxda badan, wuxuuna ilaalinayaa sifooyinka hadiyadeynta ee tayada sare halka uu muujinayo tayada iyo qotonka dhaqanka dhaqameed ee Shiinaha. Hadafku waa in la bixiyo hab tayo sare leh oo la awoodi karo si loogu dabaalow ciidda iyadoo la horumariyo nolosha joogtada ah.

Aqoonsiga

Wax ku saabsan Abaalmarinta Naxaasta ah ee A' Design Award

Sheng Ming Yue Sanduuqa Hadiyadda Mooncake-ka waa guuleystaha Abaalmarinta Naxaasta ah ee A' Design Award, aqoonsi sharaf sare leh oo la siiyo naqshado aan caadi ahayn oo lagu garto hal-abuur, hal-abuur cusub iyo caqli. Guuleystayaasha Naxaasta waa shaqooyin xirfad buuxda leh iyo hal-abuur yaab leh oo xaqiijiya khibrad weyn, male-awaal iyo kartida naqshadeeyayaashooda. Sheng Ming Yue Sanduuqa Hadiyadda Mooncake-ka waa walax la filayo inay noqoto mid aad loo tixgeliyo, la ixtiraamo oo la jecel yahay, xirfad cad leh oo hal-abuur cusub leh. Naqshadahan ku guuleystay Abaalmarinta Naxaasta ah ee A' Design Award wuxuu ku darsadaa hab-dhaqanno ugu wanaagsan farshaxanka, sayniska, naqshadaynta iyo tignoolajiyada wuxuuna ku fiican yahay dhawrista tafaasiisha. Sheng Ming Yue Sanduuqa Hadiyadda Mooncake-ka si fiican ayay u buuxisaa baahiyaha, taabataa rabitaannada, soo jiidataa dareenka kicinayaanna xiisaha aqoonta.

Gadaasha Naqshadeynta

Xirmada Warbaahinta

Shahaadooyinka, xubnaha kooxda iyo faahfaahinta farsamada ee uu bixiyay naqshadeeluhu.

Sifooyinka Gaarka ah: During the traditional Mid-Autumn Festival, consumers purchase mooncake gift boxes for gifting and personal consumption. However, as packaging becomes increasingly luxurious and wasteful, designers consciously designed a more compact and eco-friendly mooncake gift box. It maintains high-quality gifting properties while embodying the quality and depth of Chinese traditional culture. The goal is to offer a high quality and affordable way to celebrate the festival while promoting a sustainable lifestyle.
Cabbirka & Qaabaynta: Width：200mm x Depth:110mm x Height：255mm
Summado: Oriental Aesthetics, Package Design
Tiknoloojiyada Soo Saarka: As the gift box unfolds on both sides, a bright moon slowly rises with people's thoughts of reunion. The starry sky design makes one feel the insignificance of the individual and further enhances the longing for togetherness.
The combination of the Chinese folding fan and the bright moon highlights the festive atmosphere of the Mid-Autumn Festival and showcases traditional Chinese culture.
Caqabadda Naqshadda: The structure has always been the biggest challenge in presenting the overall effect. To create a feeling of the rising moon when the folding fan is opened with the box, while ensuring the stability and rationality of the connection between the paper fan and the box to maximize the use of space inside the box, higher requirements have been proposed. After structural verification and three rounds of prototype testing, the team have found the current structural solution.
Cilmi-baadhis: Due to the intense competition in the Mid-Autumn mooncake gift box market, more and more products are adding luxurious decorations and additional gifts to increase competitiveness. However, in the face of excessive waste and neglect of the festival culture itself, designers hope to prioritize the sense of ritual and appropriate packaging by comparing multiple similar products. This approach encourages consumers to focus on the traditional meaning of the festival and the essence of life, free from distractions.
Dhiirrigelinta: Inspired by the ancient poem "As the bright moon shines over the sea, From far away you share this moment with me", the design depicts a bright moon rising over the sea under the vast starry sky, expressing the Chinese people's yearning for reunion and beautiful things, as well as the emotions and artistic conception of missing distant relatives and friends on a quiet night.
Muddada Mashruuca: The project started in May 2023 in Hangzhou and finished in August 2023 in Guangzhou, and was exhibited in September 2023.
Socodka Hawlgalka: The team established a creative concept and conducted structural research to achieve the desired effect. Simultaneously, designer began graphic design and explored several structural options before selecting the final box structure. Then applied the internal and external graphic design to the chosen structure. After three rounds of structural prototypes and two rounds of exterior design prototypes, design team confirmed the product.
Xubnaha Kooxda: Hu Wan
Li Jianpeng
Shi xiaoxia
Amaanta Sawirrada: Creative Director Hu Wan
Designer Li Jianpeng