CDU Hamburg Aqoonsiga Sumadda oo uu sameeyey Politikwerft Designagentur

Naqshadda CDU Hamburg Aqoonsiga Sumadda oo uu sameeyey Politikwerft Designagentur waa mid aad u sharaf badan oo ku guulaysatay tartanka qaybta Naqshadeynta Garaafigga, Sawir-gacmeedka iyo Isgaarsiinta Muuqaalka ee 2024 Abaalmarinta Birta ah ee A' Design Award.

BirGaraafig· 2024

CDU Hamburg Aqoonsiga Sumadda

Politikwerft Designagentur uu sameeyay

Macmiilka: CDU Hamburg

Ku Guuleystaha Abaalmarinta Birta ah ee A' Design Award ee Qaybta Garaafig

15,322

Ku Guuleystaha Abaalmarinta La Xaqiijiyey

Xaqiiji Xaaladda Abaalmarinta #153650

Booqo Bogga Ka Eeg A' Design Award War-saxaafadeed Calaamadda Abaalmarinta

Midabada

Naqshadeynta

Wax ku saabsan CDU Hamburg Aqoonsiga Sumadda

Qoraalka Buugga: CDU Hamburg waa aqoonsi sumadeed loo sameeyay xisbi siyaasadeed gobol ah oo ku yaal Hamburg, Jarmalka. Aqoonsigan wuxuu ku salaysan yahay qaab-dhismeed modular ah oo taageeraya luuqad muuqaal midaysan oo la wada isticmaalo daabacaadda iyo warbaahinta dhijitaalka ah. Astaanta ereyada iyo sawirku waxay isku xirtaa xarfaha CDU iyo calaamadda Hamburg, oo ah qalcad leh saddex munaarad iyo laba xiddigood, taas oo ku taal sagxad wareegsan oo buluug madow ah. Astaanta sawirka ah ayaa sidoo kale loo isticmaalaa keligeed, sagxaddana waxaa lagu buuxin karaa sawiro iyo midabo. Waxaa loo sameeyay dhammaan qaybaha ururka mareegaha internetka ee la jaanqaadaya (responsive) qalabka lagu daawado.

Aqoonsiga

Wax ku saabsan Abaalmarinta Birta ah ee A' Design Award

CDU Hamburg Aqoonsiga Sumadda waa guuleystaha Abaalmarinta Birta ah ee A' Design Award, aqoonsi sharaf leh oo la siiyo naqshado wanaagsan oo buuxiya shuruudaha xirfadeed iyo kuwa warshadeed ee laga filayo hal-abuurro si wanaagsan loo naqshadeeyay. Guuleystayaasha Birta waxay muujiyaan xirfad weyn, takhasus sare, fahan khabiir iyo awood hal-abuur oo abuurayaashooda. CDU Hamburg Aqoonsiga Sumadda waa hal-abuur la filayo inuu noqdo mid aad loo tixgeliyo, la ixtiraamo oo la jecel yahay, wax ku ool ah oo cusub. Naqshadahan ku guuleystay Abaalmarinta Birta ah ee A' Design Award wuxuu isku daraa hab-dhaqannada ugu wanaagsan warshadda wuxuuna leeyahay sifooyin farsamo oo karti leh oo ku xiran aqoon iyo hibo. Dhammaystirkeeda awgeed, CDU Hamburg Aqoonsiga Sumadda waa mudan ixtiraam, waxaana loo naqshadeeyay inay keento hagaajin nololeed oo ka caawisa in adduunka laga dhigo meel ka wanaagsan.

Gadaasha Naqshadeynta

Xirmada Warbaahinta

Shahaadooyinka, xubnaha kooxda iyo faahfaahinta farsamada ee uu bixiyay naqshadeeluhu.

Sifooyinka Gaarka ah: Development of a new visual identity for the German Party CDU Hamburg. The brand relaunch has given the party a new image. It's fresh, open and communicative instead of monotonous, outdated and expressionless. The relaunch affected the entire identity: uniform visual language, responsive websites for all organizational units and contemporary design elements. In this way, the bond with the Free and Hanseatic City of Hamburg and its citizens should be better emphasized.
Cabbirka & Qaabaynta: The size of the brand logo is not uniformly stipulated, and the size can be set by itself according to the actual media.
Summado: Graphics, Illustration, Visual Communication Design, Brand Design
Tiknoloojiyada Soo Saarka: The word and figurative mark of the Hamburg CDU, commonly known as the logo, consists of the word mark CDU and the figurative mark Hamburg symbol.
The elements combine with the figurative mark on a dark blue circular carrier surface to form the word-figurative mark.
The Hamburg symbol shows a castle with 3 towers. The middle tower should symbolize the medieval Mariendom, the two stars on the outer towers, so-called Mariensterne, after St. Mary, the patron saint of the city in the Middle Ages.
The figurative mark is also used on its own. The logo can be individually filled with images and colors as a design element.
Caqabadda Naqshadda: The client wanted to express too much content, but often too much information will disturb the key information. Finally, we persuaded the party representatives to mainly use abstract shield to express the protection attribute of their brand image.
Cilmi-baadhis: We researched the background of the party, the nature of the city society, the scope of the party's main topics, and the culture of the party, which we integrated into the brand image.
Dhiirrigelinta: The dynamic and modular new brand identity for the CDU Hamburg now gives the party a new image - fresh, open and communicative instead of monotonous, outdated and expressionless. The aim is: How do we shape a modern, social, bourgeois party of the future? The party must speak about tomorrow from today and not from today about yesterday. The new design aroused curiosity and once again presented the party as a cohesive entity that can stand for a modern and liberal city party.
Muddada Mashruuca: The project started in April 2022 in Hamburg and finished June 2023.
Socodka Hawlgalka: The relaunched brand identity lets people see its party attributes immediately, so that playing a very good brand communication effect.