Naqshadda Haiyan Smart Home Competition Aqoonsiga Sumadda (Brand Identity) oo uu sameeyey Zhejiang Gongshang University waa mid aad u sharaf badan oo ku guulaysatay tartanka qaybta Naqshadeynta Garaafigga, Sawir-gacmeedka iyo Isgaarsiinta Muuqaalka ee 2025 Abaalmarinta Naxaasta ah ee A' Design Award.

NaxaasGaraafig· 2025

Haiyan Smart Home Competition Aqoonsiga Sumadda (Brand Identity)

Zhejiang Gongshang University uu sameeyay

Macmiilka: Haiyan County People's Government

Ku Guuleystaha Abaalmarinta Naxaasta ah ee A' Design Award ee Qaybta Garaafig

12,357

Ku Guuleystaha Abaalmarinta La Xaqiijiyey

Xaqiiji Xaaladda Abaalmarinta #152972

Ka Eeg A' Design Award War-saxaafadeed Calaamadda Abaalmarinta

Midabada

Naqshadeynta

Wax ku saabsan Haiyan Smart Home Competition Aqoonsiga Sumadda (Brand Identity)

Tartanka Guriga Caqliga leh ee Haiyan waa aqoonsi sumadeed loo abuuray dhacdo naqshadeynta dhaqameed iyo hal-abuur ah oo ka dhacday Degmada Haiyan. Muuqaalka ugu weyn wuxuu isticmaalaa qaab guri saddex-cabbir ah oo wareegaya oo qallooca. Qaabka isbedelaya ayaa muujinaya isbeddelka iyo dib-u-dhiska nolosha guriga ee ay keentay tignoolajiyada caqliga leh. Midabada ku dhiirigaliyay tignoolajiyadu waxay taageerayaan mowduuca guud. Sawirrada waxaa loo dhisay sida farshaxan vector ah, taasoo dhigaysa inay yeeshaan sifayn cad si kastoo cabbirkoodu yahay, iyagoo ku leexanaya jihooyin kala duwan iyada oo lagu saleynayo warbaahinta la isticmaalayo. Isticmaalka waxaa ka mid ah rakibaadaha bannaanka, boostarrada, birihii (brooches) iyo koobabka.

Aqoonsiga

Wax ku saabsan Abaalmarinta Naxaasta ah ee A' Design Award

Haiyan Smart Home Competition Aqoonsiga Sumadda (Brand Identity) waa guuleystaha Abaalmarinta Naxaasta ah ee A' Design Award, aqoonsi sharaf sare leh oo la siiyo naqshado aan caadi ahayn oo lagu garto hal-abuur, hal-abuur cusub iyo caqli. Guuleystayaasha Naxaasta waa shaqooyin xirfad buuxda leh iyo hal-abuur yaab leh oo xaqiijiya khibrad weyn, male-awaal iyo kartida naqshadeeyayaashooda. Haiyan Smart Home Competition Aqoonsiga Sumadda (Brand Identity) waa walax la filayo inay noqoto mid aad loo tixgeliyo, la ixtiraamo oo la jecel yahay, xirfad cad leh oo hal-abuur cusub leh. Naqshadahan ku guuleystay Abaalmarinta Naxaasta ah ee A' Design Award wuxuu ku darsadaa hab-dhaqanno ugu wanaagsan farshaxanka, sayniska, naqshadaynta iyo tignoolajiyada wuxuuna ku fiican yahay dhawrista tafaasiisha. Haiyan Smart Home Competition Aqoonsiga Sumadda (Brand Identity) si fiican ayay u buuxisaa baahiyaha, taabataa rabitaannada, soo jiidataa dareenka kicinayaanna xiisaha aqoonta.

Gadaasha Naqshadeynta

Xirmada Warbaahinta

Shahaadooyinka, xubnaha kooxda iyo faahfaahinta farsamada ee uu bixiyay naqshadeeluhu.

Sifooyinka Gaarka ah: The design stands apart from others by focusing on how smart homes are reshaping lifestyles. Unlike conventional works that emphasize regional traditional culture, this design skillfully integrates elements of technology and home in its visual language. Utilizing a rotating, twisted 3D house form, it not only intuitively conveys the concepts of change and reconstruction but also creates a unique visual impact and sense of fashion through innovative graphic language and tech-inspired color schemes.
Cabbirka & Qaabaynta: Use vector graphics to ensure clarity at various resolutions; ensure unified color management and adopt specific technological color combinations; animations and interactive elements must be compatible with mainstream display devices to ensure smooth transitions between key frames and clearly convey the theme of "transformation".
Summado: Smart home, visual image design, technology and home, reconstruction, twisted extension
Tiknoloojiyada Soo Saarka: The design and production process relies on digital tools and 3D modeling technology to achieve the expression of "changing home". In the design implementation, physical objects such as space installations, promotional posters, brooches, water cups, etc. are all made of high-quality materials and precise printing technology to ensure that the visual performance and physical texture meet expectations and achieve seamless integration of digital and physical elements.
Caqabadda Naqshadda: The greatest challeng is making the design both forward-looking and relatable to the public. External challenges primarily involve ensuring the design concept can be realized through practical production processes, such as material selection, printing, and digital display technologies.
To overcome these challenges, the team do lots of things to ultimately achieving seamless integration between the design concept and its practical application.
Cilmi-baadhis: The "Haiyan Smart Home" competition successfully attracted the attention of many people. The event received significant media coverage and widespread dissemination across various sectors. The competition facilitated the signing of cooperation agreements between winning works and local enterprises. It contributed to industrial growth by increasing societal focus on Haiyan and explored new design languages.
Dhiirrigelinta: Invited by the Haiyan County Government for a project: designing the main visual for the upcoming "Cultural and Creative Competition of Smart Homes" in Haiyan County. The design inspiration stems from observing the continuous innovation in smart home technology and the transformation of home life. The concept of homes in transformation emerges, focusing on how intelligence is reshaping the home experience from within. The competition aims to inspire more people to take part in this competition.
Muddada Mashruuca: The project started its design phase in February 2023 in Hangzhou, was completed in August 2023, and the official event was held in September 2023.
Socodka Hawlgalka: The design primarily focuses on visual identity. For instance, in various media, the graphics twist and extend in different directions to form new shapes. To achieve optimal results, it is crucial to maintain the clarity and adaptability of the graphics across various mediums, as well as their alignment with the overarching theme of "intelligence." This can be reinforced through the thoughtful selection of materials and color schemes to enhance the expression of the theme.
Xubnaha Kooxda: Designer: Kan Zhao
Amaanta Sawirrada: Designer: Kan Zhao