Smoothies Sumadaynta Cuntada oo uu sameeyey Andromachi Kakava

Naqshadda Smoothies Sumadaynta Cuntada oo uu sameeyey Andromachi Kakava waa mid aad u sharaf badan oo ku guulaysatay tartanka qaybta Naqshadeynta Xirmooyinka ee 2024 Abaalmarinta Birta ah ee A' Design Award.

BirXirmooyin· 2024

Smoothies Sumadaynta Cuntada

Andromachi Kakava uu sameeyay

Macmiilka: ABC Design Communication

Ku Guuleystaha Abaalmarinta Birta ah ee A' Design Award ee Qaybta Xirmooyin

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Ku Guuleystaha Abaalmarinta La Xaqiijiyey

Xaqiiji Xaaladda Abaalmarinta #152745

Booqo Bogga Ka Eeg A' Design Award War-saxaafadeed Calaamadda Abaalmarinta

Midabada

Naqshadeynta

Wax ku saabsan Smoothies Sumadaynta Cuntada

Adduun had iyo jeer dhaqdhaqaaq ah oo wakhtiga xaddidan yahay, smoothies-yada Jean Paul Lab waxay ka jawaabaan baaskiil-wadista oo leh lix baakadood oo ka buuxda madadaalo iyo dhadhamo aad u fiican. Baaskiil-wadayaashu waxay noqdaan calaamadda xorriyadda. Xiliyada oo dhan waxay u dhaqaaqaan si aan caadi ahayn oo geesinnimo leh, iyagoo helaya waddooyin buuxiya noloshooda farxad, sida dhadhanka ku qarsoon smoothies-yada. Waa wakhtigii la sii daayo oo loo safro adduunka sixirka leh ee dhadhanka ee Jean Paul Lab iyagoo raacaya waddooyinka raaxada.

Aqoonsiga

Wax ku saabsan Abaalmarinta Birta ah ee A' Design Award

Smoothies Sumadaynta Cuntada waa guuleystaha Abaalmarinta Birta ah ee A' Design Award, aqoonsi sharaf leh oo la siiyo naqshado wanaagsan oo buuxiya shuruudaha xirfadeed iyo kuwa warshadeed ee laga filayo hal-abuurro si wanaagsan loo naqshadeeyay. Guuleystayaasha Birta waxay muujiyaan xirfad weyn, takhasus sare, fahan khabiir iyo awood hal-abuur oo abuurayaashooda. Smoothies Sumadaynta Cuntada waa hal-abuur la filayo inuu noqdo mid aad loo tixgeliyo, la ixtiraamo oo la jecel yahay, wax ku ool ah oo cusub. Naqshadahan ku guuleystay Abaalmarinta Birta ah ee A' Design Award wuxuu isku daraa hab-dhaqannada ugu wanaagsan warshadda wuxuuna leeyahay sifooyin farsamo oo karti leh oo ku xiran aqoon iyo hibo. Dhammaystirkeeda awgeed, Smoothies Sumadaynta Cuntada waa mudan ixtiraam, waxaana loo naqshadeeyay inay keento hagaajin nololeed oo ka caawisa in adduunka laga dhigo meel ka wanaagsan.

Gadaasha Naqshadeynta

Xirmada Warbaahinta

Shahaadooyinka, xubnaha kooxda iyo faahfaahinta farsamada ee uu bixiyay naqshadeeluhu.

Sifooyinka Gaarka ah: The placement of Jean Paul Lab Smoothies in prominent places in the catering and bar areas even if they are not directly related to the consumer become a creative vehicle so that Baristas displaying them during the summer season increase sales, readability, as well as the branded demand of Smoothies Jean Paul Lab.
Cabbirka & Qaabaynta: Label: Width 110mm x Height 160mm
Summado: smoothies, jean paul lab, vintage, packaging
Tiknoloojiyada Soo Saarka: The visual rendering of Smoothies Jean Paul Lab
conquered the catering and Bar experts by gaining Brand recognition, prominent placement as well as branded demand from consumers, changing the data as a wholesale product.
Caqabadda Naqshadda: The challenge and objective for the creation of six packs of Jean Paul Lab Smoothies was to win over the baristas with their appearance, to be placed prominently in the store area and to create branded consumer demand. Jean Paul Lab Smoothies are wholesale and their location is usually in places not visible to the consumer.
Cilmi-baadhis: Jean Paul Lab wanting to present a product that is usually not visible in the windows of bars or cafes, put this consideration to ABC design looking for a proposal that would bring it out of obscurity and place the smoothies outside the hidden shelves of the premises focus.
The solution was a subversive image, different from other competing products, attractive to the viewer and accepted by all, with humor and an emotional approach.
Cyclists, they were chosen to be the ambassadors of the flavors of Jean Paul Lab smoothies.
Cyclists unconventional, from another era, carefree, designed as engravings that playfully enjoy life, demystifying today's fast-paced life by proposing delightful moments with the taste of unique Jean Paul Lab smoothies.
Dhiirrigelinta: In order to achieve the goal, the packaging had to be designed based on an idea, so as to create an aesthetically appealing image.
The visual approach was based on the concept of the engraving with six different cyclists going to cool off and enjoy the six flavors of Jean Paul Lab Smoothies.

The figures - engravings - of men on bicycles amuse the viewer with their movement and aesthetics.
Common to the entire range are the stripes that create a visual play of movement with the different colors
Muddada Mashruuca: The project started in April 2020 in Athens and finished in July 2020 in Athens.
Socodka Hawlgalka: The vintage aesthetic of the packaging is complemented by the logo with the font that refers to the style of the 30s.
Xubnaha Kooxda: George Ziakas
Costas Lakis