The Wine Bag Baakad-galin oo uu sameeyey Antonia Skaraki

Naqshadda The Wine Bag Baakad-galin oo uu sameeyey Antonia Skaraki waa mid aad u sharaf badan oo ku guulaysatay tartanka qaybta Naqshadeynta Xirmooyinka ee 2024 Abaalmarinta Naxaasta ah ee A' Design Award.

NaxaasXirmooyin· 2024

The Wine Bag Baakad-galin

Antonia Skaraki uu sameeyay

Macmiilka: The Wine Bag

Ku Guuleystaha Abaalmarinta Naxaasta ah ee A' Design Award ee Qaybta Xirmooyin

18,380

Ku Guuleystaha Abaalmarinta La Xaqiijiyey

Xaqiiji Xaaladda Abaalmarinta #152156

Booqo Bogga Ka Eeg A' Design Award War-saxaafadeed Calaamadda Abaalmarinta

Midabada

Naqshadeynta

Wax ku saabsan The Wine Bag Baakad-galin

Waxaa si gaar ah loogu sameeyay Lidl, iyada oo ah Daabacad Xaddidan oo Ciidda Kirisnaska ah, AS waxay u abuurtay baakad-galinta 1.5lt ee khamriga sanduuqa ku jira oo nusqari engegan, macmiilka The Wine Barrel. Weelka waxaa loo qaabeeyay inuu u ekaado boorso gacmeed, iyadoo lagu daray curiye dahabi ah si loo abuuro dareen ciid oo la siiyo dareemad raaxo iyo qaalitooyin ah. Ku-darista dusha maqaarka waxay kor u qaadday muuqaalkiisa, siinaysa dareen dhabta ah oo qaali ah. Si loo dhammeeyo beddelka, waxaa lagu xiray xargaha cas oo u adeegaya sidii xariiq, taasoo siinaysa daacadnimo naqshadda boorshada.

Aqoonsiga

Wax ku saabsan Abaalmarinta Naxaasta ah ee A' Design Award

The Wine Bag Baakad-galin waa guuleystaha Abaalmarinta Naxaasta ah ee A' Design Award, aqoonsi sharaf sare leh oo la siiyo naqshado aan caadi ahayn oo lagu garto hal-abuur, hal-abuur cusub iyo caqli. Guuleystayaasha Naxaasta waa shaqooyin xirfad buuxda leh iyo hal-abuur yaab leh oo xaqiijiya khibrad weyn, male-awaal iyo kartida naqshadeeyayaashooda. The Wine Bag Baakad-galin waa walax la filayo inay noqoto mid aad loo tixgeliyo, la ixtiraamo oo la jecel yahay, xirfad cad leh oo hal-abuur cusub leh. Naqshadahan ku guuleystay Abaalmarinta Naxaasta ah ee A' Design Award wuxuu ku darsadaa hab-dhaqanno ugu wanaagsan farshaxanka, sayniska, naqshadaynta iyo tignoolajiyada wuxuuna ku fiican yahay dhawrista tafaasiisha. The Wine Bag Baakad-galin si fiican ayay u buuxisaa baahiyaha, taabataa rabitaannada, soo jiidataa dareenka kicinayaanna xiisaha aqoonta.

Gadaasha Naqshadeynta

Xirmada Warbaahinta

Shahaadooyinka, xubnaha kooxda iyo faahfaahinta farsamada ee uu bixiyay naqshadeeluhu.

Sifooyinka Gaarka ah: Made exclusively for Lidl, as a Christmas Limited Edition, The Wine Barrel decided to dispense 1.5lt wine-in-box semi-dry wine. The container was carefully designed to resemble a handbag, with the addition of golden elements to evoke a festive mood. The incorporation of leather texture elevated its appearance, giving it a realistic and expensive feel. To complete the transformation, a red string was attached as a strap, lending authenticity to the bag's design.
Cabbirka & Qaabaynta: Paper Box Width 250mm x Depth 100mm x Height 185mm
Summado: WineInBox, RedWine, TheWineBarrel, GreekWine, Lidl, LidlWine, ChristmasWine, SemiDry, Fashion, FashionWine
Tiknoloojiyada Soo Saarka: The package is a bag in box for wine. The outside is paperback.
Caqabadda Naqshadda: Creating something unique for Christmas and appealing to female Lidl customers was crucial for the success of this wine. The competition was fierce, especially bottled wines. It was important to develop something unexpected which at the same time would increase sales in the wine-in-box category.
Cilmi-baadhis: Fashion is a relentless industry, constantly dictating what to wear and how to present oneself to the world. From covering ankles to showing knees, the trends come and go, ranging from bell-bottom trousers to stretch high-rise leggings. It extends to objects and even to food and drink.
Dhiirrigelinta: Inspired by fashion whose trends influence the majority of people’s lifestyle, A.S. decided to market a wine targeting mainly women, as fashion accessory. A twist on the rule “the bag matches the shoes” transformed the theme of the idea into “the bag matches the wine”.
Muddada Mashruuca: The project started in September 10 2022 in Athens Greece and finished in October 13 2022.
Socodka Hawlgalka: Product was distributed in all Lidl supermarkets throughout Greece.
Xubnaha Kooxda: creative director: Antonia Skaraki and art director: Andreas Deskas