Odaya Home Baakad oo uu sameeyey Elena Gamalova

Naqshadda Odaya Home Baakad oo uu sameeyey Elena Gamalova waa mid aad u sharaf badan oo ku guulaysatay tartanka qaybta Naqshadeynta Xirmooyinka ee 2023 Abaalmarinta Birta ah ee A' Design Award.

BirXirmooyin· 2023

Odaya Home Baakad

Elena Gamalova uu sameeyay

Macmiilka: ODAYA Home

Ku Guuleystaha Abaalmarinta Birta ah ee A' Design Award ee Qaybta Xirmooyin

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Ku Guuleystaha Abaalmarinta La Xaqiijiyey

Xaqiiji Xaaladda Abaalmarinta #151176

Booqo Bogga Ka Eeg A' Design Award War-saxaafadeed Calaamadda Abaalmarinta

Midabada

Naqshadeynta

Wax ku saabsan Odaya Home Baakad

Baakadaha guriga ee Odaya ayaa loo baahan yahay si ay uga turjunto farsamada gacanta ee shalash-gacmeedka ee la isticmaalay iyo qiimaha astaanta ah ee qurxinta. Sawirka daa'uuska, oo ah cunsurka udub-dhexaadka ah ee Guriga Odaya ee ugu horreeya ee Daryeelka iyo Ururinta Jacaylka, waa ilaaliyaha dhaqameed ee guriga. Naqshadaynta baakadku waxay soo saartay sawirka daa'uuska oo ka dhigay shabag dahab ah oo baalal leh, iyada oo xusuusinaysa samaynta shalash lafteeda. Sheekada astaanta ah waxaa lagu sheegay gudaha daboolka sanduuqa hadiyadda, halka warqad jilicsan oo ay ku qoran tahay astaanta astaanta "Adiga ayaa iska leh oo kani waa guriga, Odaya Home" waxay bixisaa duub jilicsan oo loogu talagalay dharka sateenka suufka ah ee wanaagsan ee gudaha.

Aqoonsiga

Wax ku saabsan Abaalmarinta Birta ah ee A' Design Award

Odaya Home Baakad waa guuleystaha Abaalmarinta Birta ah ee A' Design Award, aqoonsi sharaf leh oo la siiyo naqshado wanaagsan oo buuxiya shuruudaha xirfadeed iyo kuwa warshadeed ee laga filayo hal-abuurro si wanaagsan loo naqshadeeyay. Guuleystayaasha Birta waxay muujiyaan xirfad weyn, takhasus sare, fahan khabiir iyo awood hal-abuur oo abuurayaashooda. Odaya Home Baakad waa hal-abuur la filayo inuu noqdo mid aad loo tixgeliyo, la ixtiraamo oo la jecel yahay, wax ku ool ah oo cusub. Naqshadahan ku guuleystay Abaalmarinta Birta ah ee A' Design Award wuxuu isku daraa hab-dhaqannada ugu wanaagsan warshadda wuxuuna leeyahay sifooyin farsamo oo karti leh oo ku xiran aqoon iyo hibo. Dhammaystirkeeda awgeed, Odaya Home Baakad waa mudan ixtiraam, waxaana loo naqshadeeyay inay keento hagaajin nololeed oo ka caawisa in adduunka laga dhigo meel ka wanaagsan.

Gadaasha Naqshadeynta

Xirmada Warbaahinta

Shahaadooyinka, xubnaha kooxda iyo faahfaahinta farsamada ee uu bixiyay naqshadeeluhu.

Sifooyinka Gaarka ah: The objective was to create packaging that evokes centuries-old traditions in fine needlework and the strong symbolism of textile ornaments, used by generations of women in every home, town, and country. Elegant and graceful, handcrafted designs on lace and woven fabrics of exquisite quality have been the true luxury, a mark of status with a story to tell. Similar to the handcrafted textile product contained in it, the packaging needed to convey a sense of uniqueness and timelessness, craftsmanship through impeccable details.
Cabbirka & Qaabaynta: Box (large): Width 430 mm х Depth 100 mm x Height 380 mm with Lid: Height 50 mm
Box (small): Width 340 mm x 240 mm x 35 mm with Lid: Height 20 mm
Summado: artisanal bed linen, packaging, visual identity, luxury box, luxury packaging, craftsmanship
Tiknoloojiyada Soo Saarka: Paper boxes with gold foil stamped logo on the top.
Tissue paper with printed pattern on it.
Transparent sticker with gold foil monogram of the brand.
Ribbon printed with the logo in gold.
Caqabadda Naqshadda: The challenge was to create packaging that evoke cultural and traditional heritage and at the same time modern life and unforgettable interiors, so the product could stand out and appeal to the target audience to bring it home.
By using the peacock, Odaya Home succeeded in conveying an imposing brand image as one of the leading artisanal bed linen companies.
Cilmi-baadhis: The design is based on a deep study of European heritage ornaments and craftsmanship techniques in the textile arts. The research included a review of printed archives in libraries, museums, journal reviews, and artists' homes. Recreating heritage symbols, breathing life into centuries-old techniques, and empowering local artisans were the main factors taken into consideration during the phase of research and design.
Dhiirrigelinta: The packaging is part of a branding project for an artisanal bed linen company. In order to accentuate the beauty of the handcrafted product themselves, the box packaging was decided to be in white color.
The peacock, a bird admired for its beauty, is a heritage symbol of core family values. Recreated in gold foil, the peacock is given the aura of eternal beauty and value, a brand illustration and symbol, but also the inspiration behind Odaya’s iconic first textile collection, Care and Love.
Muddada Mashruuca: The project started in June 2022 and finished in March 2023, in Sofia, Bulgaria.
Socodka Hawlgalka: The box could be reused to treasure memories, as letters, postcards, small collectibles objects, or as a
storage box.
Shatiyada: Copyrights belong to Elena Gamalova, 2023.
Amaanta Sawirrada: Illustration and design: Elena Gamalova, 2023
Video Credits: ODAYA Home