Anlan Branding Aqoonsiga Sumadda oo uu sameeyey Haiwen Yang

Naqshadda Anlan Branding Aqoonsiga Sumadda oo uu sameeyey Haiwen Yang waa mid aad u sharaf badan oo ku guulaysatay tartanka qaybta Naqshadeynta Garaafigga, Sawir-gacmeedka iyo Isgaarsiinta Muuqaalka ee 2023 Abaalmarinta Birta ah ee A' Design Award.

BirGaraafig· 2023

Anlan Branding Aqoonsiga Sumadda

Haiwen Yang uu sameeyay

Macmiilka: Anlan

Ku Guuleystaha Abaalmarinta Birta ah ee A' Design Award ee Qaybta Garaafig

10,137

Ku Guuleystaha Abaalmarinta La Xaqiijiyey

Xaqiiji Xaaladda Abaalmarinta #141858

Ka Eeg A' Design Award War-saxaafadeed Calaamadda Abaalmarinta

Midabada

Naqshadeynta

Wax ku saabsan Anlan Branding Aqoonsiga Sumadda

Anlan Branding waa aqoonsi sumadeed loo abuuray sumad qalab quruxsiineed. Aqoonsigan waxaa loo naqshadeeyay inuu ahaado mid la aqoonsan karo isticmaalyo kala duwan oo dhan. Farta far-qoraalku waxay leedahay geesaha si nugul u goobaysan, halka qaab-farootu si guud u sii ahaado mid fudud oo nadiif ah. Naqshad ubax oo ka soo jeeda xarafka A ayaa tilmaamaysa fikradda quruxda, halka gooyn saxsan oo ku dhex jirta xarafka A ay isku xidhayso tignoolajiyada iyo suugaanta muuqaalka (aesthetics). Midabka guduudan-buluugga ah (purple) ayaa loo isticmaalay inuu yahay midabka ugu weyn ee sumadda. Aqoonsigan waxaa lagu dabaqay nidaamyada qalinjebinta iyo baakidhaynta, iyadoo tilmaamo taageeraya isticmaal joogto ah la diyaariyay.

Aqoonsiga

Wax ku saabsan Abaalmarinta Birta ah ee A' Design Award

Anlan Branding Aqoonsiga Sumadda waa guuleystaha Abaalmarinta Birta ah ee A' Design Award, aqoonsi sharaf leh oo la siiyo naqshado wanaagsan oo buuxiya shuruudaha xirfadeed iyo kuwa warshadeed ee laga filayo hal-abuurro si wanaagsan loo naqshadeeyay. Guuleystayaasha Birta waxay muujiyaan xirfad weyn, takhasus sare, fahan khabiir iyo awood hal-abuur oo abuurayaashooda. Anlan Branding Aqoonsiga Sumadda waa hal-abuur la filayo inuu noqdo mid aad loo tixgeliyo, la ixtiraamo oo la jecel yahay, wax ku ool ah oo cusub. Naqshadahan ku guuleystay Abaalmarinta Birta ah ee A' Design Award wuxuu isku daraa hab-dhaqannada ugu wanaagsan warshadda wuxuuna leeyahay sifooyin farsamo oo karti leh oo ku xiran aqoon iyo hibo. Dhammaystirkeeda awgeed, Anlan Branding Aqoonsiga Sumadda waa mudan ixtiraam, waxaana loo naqshadeeyay inay keento hagaajin nololeed oo ka caawisa in adduunka laga dhigo meel ka wanaagsan.

Gadaasha Naqshadeynta

Xirmada Warbaahinta

Shahaadooyinka, xubnaha kooxda iyo faahfaahinta farsamada ee uu bixiyay naqshadeeluhu.

Sifooyinka Gaarka ah: The design reshapes ANLAN identity as a beauty brand, ensuring its recognizability in different scenarios. To convey the concept of a modern femininity of rigidity and softness, the typeface corners are carefully rounded but overall kept simple and clean. A flower pattern irratived from letter A blooms a new gesture to interpret the meaning of beauty. Purple color as branding main color is brave and bright. We hope new identities change the inherent perception of women beauty brand and lead to a more independent feeling.
Cabbirka & Qaabaynta: The coordinated images were applied to all physical stationery system and package system.
Summado: Brand Identity, Branding, Visual Identity, Logo, Typeface, Experience
Tiknoloojiyada Soo Saarka: In order to make the brand to convey the aesthetics while showing sufficient modern independence “feeling”, we deliberately downplayed the importance of symbolic flower pattern and decided to remove the colors in the logo. We balanced the tension between "rigidity/ttechnology" and "softness/feminine".
Caqabadda Naqshadda: In the process of designing, challenge is looking for the right portion between gentleness and strength. We want to convey the message that enjoying the use of these beauty devices to renew youself and show charmy confidence. We verified the degree of rounded corners of the logotype, the portion of red and blue in the sensitive purple main color, and the ratio of graphics and text, all of which must be in line with the feeling of combining rigidity and softness. Managing this sense is also a challenge, for which we have designed guidelines and various application formats so that customers can do it themselves.
Cilmi-baadhis: In Japan, the beauty brands were always designed in a gentle, feminine language. Curved shapes, pink or champagne visual colors flooding the market. As an emerging beauty brand, ANLAN needs to break through the inherent market atmosphere and bring new feelings to modern consumers.
Dhiirrigelinta: In this new identity, we find the letter A can be a stable but also gentle symbol. The just right cut in letter A reveals brand value: technology and aesthetics are more perfectly matched, creating more possibilities and experiences for clients. It matches user's understanding and feeling of the new look of ANLAN.
Muddada Mashruuca: The project began in Shenzhen, China in April 2021 and was delivered to the client in January 2022.
Socodka Hawlgalka: The new identity shows the charm of modern beauty, and the inclusive design is easier to apply, helping brand to convey their attitude. It has proven to make the brand simple, clear and straightforward, and users can easily associate the visual identity with the products offered, identify it and use it.
Shatiyada: Shenzhen Baselab Technology Ltd.
Xubnaha Kooxda: Designer: Haiwen YANG
Designer: Jiang Liang Li
Designer: Meng Yao Yu
Designer: Wei Wei Chen
Designer: Zi Xun Meng
Amaanta Sawirrada: Shenzhen Baselab Technology Ltd.