Hair For Hope Cancer Care Initiative Xayaysiis oo uu sameeyey Onedor Co. Ltd.

Naqshadda Hair For Hope Cancer Care Initiative Xayaysiis oo uu sameeyey Onedor Co. Ltd. waa mid aad u sharaf badan oo ku guulaysatay tartanka qaybta Naqshadeynta Bulshada ee 2023 Abaalmarinta Naxaasta ah ee A' Design Award.

NaxaasBulshada· 2023

Hair For Hope Cancer Care Initiative Xayaysiis

Onedor Co. Ltd. uu sameeyay

Macmiilka: Onedor Co. Ltd.

Ku Guuleystaha Abaalmarinta Naxaasta ah ee A' Design Award ee Qaybta Bulshada

50,348

Ku Guuleystaha Abaalmarinta La Xaqiijiyey

Xaqiiji Xaaladda Abaalmarinta #141480

Ka Eeg A' Design Award War-saxaafadeed Calaamadda Abaalmarinta

Midabada

Naqshadeynta

Wax ku saabsan Hair For Hope Cancer Care Initiative Xayaysiis

Hair for Hope waa munaasabad samafal ah oo timaha lagu deeqo, oo ay bilowday Hay'adda Hope Foundation ee daryeelka kanserka si ay ugu taageerto dadka ka badbaadday kanserka. Munaasabadkani wuxuu aad uga muhiim yahay wacyigelinta dhalinyarada ku saabsan sameynta wanaagga guud. Kooxdu waxay naqshadeysay adeegga iyo aqoonsiga si ay u xoojiso isgaadhsiintiisa iyo khibradda ka-qaybgalayaasha. Mustaqbalka, hindisahan iyo aqoonsigani waxay noqon doonaan calaamad u yeedhaysa dadka ka badbaadday kanserka inay khibradahooda wadaagaan, iyo jiilka dhalinyarada inay dhaqaaqaan oo ay abuuraan saameyn ballaaran oo faa'iido u leh bulshada. Waxaad noqon kartaa rajada qof kale.

Aqoonsiga

Wax ku saabsan Abaalmarinta Naxaasta ah ee A' Design Award

Hair For Hope Cancer Care Initiative Xayaysiis waa guuleystaha Abaalmarinta Naxaasta ah ee A' Design Award, aqoonsi sharaf sare leh oo la siiyo naqshado aan caadi ahayn oo lagu garto hal-abuur, hal-abuur cusub iyo caqli. Guuleystayaasha Naxaasta waa shaqooyin xirfad buuxda leh iyo hal-abuur yaab leh oo xaqiijiya khibrad weyn, male-awaal iyo kartida naqshadeeyayaashooda. Hair For Hope Cancer Care Initiative Xayaysiis waa walax la filayo inay noqoto mid aad loo tixgeliyo, la ixtiraamo oo la jecel yahay, xirfad cad leh oo hal-abuur cusub leh. Naqshadahan ku guuleystay Abaalmarinta Naxaasta ah ee A' Design Award wuxuu ku darsadaa hab-dhaqanno ugu wanaagsan farshaxanka, sayniska, naqshadaynta iyo tignoolajiyada wuxuuna ku fiican yahay dhawrista tafaasiisha. Hair For Hope Cancer Care Initiative Xayaysiis si fiican ayay u buuxisaa baahiyaha, taabataa rabitaannada, soo jiidataa dareenka kicinayaanna xiisaha aqoonta.

Gadaasha Naqshadeynta

Xirmada Warbaahinta

Shahaadooyinka, xubnaha kooxda iyo faahfaahinta farsamada ee uu bixiyay naqshadeeluhu.

Sifooyinka Gaarka ah: The symbol builds on two essences of the event, helping the needy by donating your hair and the joy of cancer survivors to live confidently. The design conveys simplicity but clarity to the event's spirit.

Future management and implementation of the identity have also been taken into consideration. Therefore, it is also with the simplicity of design and a well-organized system that the foundation, without in-house design capability, will be able to adapt and apply this identity autonomously and consistently.
Cabbirka & Qaabaynta: The color choice of this design reminds the participants of the essential requirement that their hair should remain natural, not dyed or in any other way treated.

In addition, a two-color palette makes the symbol easy to recognize in different environments and is also managed by the team. It minimizes the complexity in production, K100 and a single Pantone swatch make color correction simple and consistent across collaterals.
Summado: Social design, Service Design, Branding, Brand Strategy, Brand Purpose, Facilitation
Tiknoloojiyada Soo Saarka: The construct of the symbol is called "Halo of Hope," which is two half circles united. It symbolizes the commitment of the foundation towards cancer survivors, translated into a rainbow, a sign of promise; and the smile of the individuals receiving care services as they can live confidently again. The halo keeps the design in a balanced geometric space, raising the design's sense of trustworthiness and community.
Caqabadda Naqshadda: In terms of brand strategy and design, it is to get the consensus of the management team, some of which are cancer survivors, some of which are of medical background, and each had a different view on how the brand and the initiative should be presented and carried on in the future. However, through a successful workshop, the team was able to re-focus and collectively (re)created HOPE foundation's brand purpose, which will be the North Star to all decision making on all matters.
Cilmi-baadhis: The project leverages qualitative methods such as IDIs with key stakeholders to get their first hand experience and expectations for the project. Design-thinking techniques are also introduced in the form of co-create workshop to attain consensus across top management team on brand strategy as well as action steps.

The team is continuously elevating the event, and exploring ways to invite the broader public to get involved. The objective is to identify pivotal points to help those who are not able to participate directly and ensure their contribution are recognized.
Dhiirrigelinta: Hair for Hope is a hair donation charity event initiated by "HOPE Foundation for Cancer Care" for cancer survivors. It is most influential in educating young adults in doing public good and needs an equally distinctive identity to convey its purpose.

The identity will become a symbol of call-to-action for cancer survivors to share their experiences and the younger generation to act, and make ripples of impact for society's benefit.
Muddada Mashruuca: The project started in March, 2022 and concluded in July 2022. The initiation/event is in preparation phase and will take place in July this year and our collaboration will continue to introduce other initiatives for the foundation.
Socodka Hawlgalka: This initiative is consisted of branding processes, with a mix of qualitative methods including IDIs, workshop facilitation, design-thinking and agile management to effectively bring consensus across top management.
Shatiyada: N/A
Xubnaha Kooxda: HOPE Foundation for Cancer Care:
Elaine Su, CEO
Jeremiah Lin, Director of PR

ONEDOR Co. Ltd.:
Tenniel Liu, Founder and Director
Tina Wu, Co-Founder and Brand Strategist
Amaanta Sawirrada: Image #1: Creator Tenniel Liu, Hair for Hope Logo ,2022.
Image #2: Creator Tenniel Liu, Hair for Hope Outdoor ,2022.
Image #3: Creator Tenniel Liu, Flag of Hope ,2022.
Image #4: Creator Tenniel Liu, I am Hope Pins ,2022.
Image #5: Creator Tenniel Liu, I am Hope Hoodies ,2022.