XYG Window Aqoonsiga Muuqaalka oo uu sameeyey Xinyue Guo

Naqshadda XYG Window Aqoonsiga Muuqaalka oo uu sameeyey Xinyue Guo waa mid aad u sharaf badan oo ku guulaysatay tartanka qaybta Naqshadeynta Garaafigga, Sawir-gacmeedka iyo Isgaarsiinta Muuqaalka ee 2023 Abaalmarinta Birta ah ee A' Design Award.

BirGaraafig· 2023

XYG Window Aqoonsiga Muuqaalka

Xinyue Guo uu sameeyay

Macmiilka: XYG Studio

Ku Guuleystaha Abaalmarinta Birta ah ee A' Design Award ee Qaybta Garaafig

10,850

Ku Guuleystaha Abaalmarinta La Xaqiijiyey

Xaqiiji Xaaladda Abaalmarinta #140907

Booqo Bogga Ka Eeg A' Design Award War-saxaafadeed Calaamadda Abaalmarinta

Midabada

Naqshadeynta

Wax ku saabsan XYG Window Aqoonsiga Muuqaalka

XYG Window waa aqoonsi muuqaal la abuuray loogu talagalay studio naqshadeyn. Aqoonsigan wuxuu ku biiriyaa farshaxanka dhaqameed ee dadka wax-qorista Shiinaha (literati) iyo fudaydka casriga ah. Magaca aasaasaha studio-ga waxaa loo kala qaybiyay xarfo (strokes), ka dibna dib loo habeeyay qaab shaabado dhaqameed. Waxyaabaha qurxinta ah waa la saaray, qaabkana waxaa lagu hagaajiyay shabakado (grids) iyo warshadaha Fibonacci (Fibonacci spiral). Waxyaabaha dhiirigelinta ahaa waxay ka yimaadeen far-shaxanka shaabadda Shiinaha ee qadiimiga ah iyo daaqadaha beeraha dhaqameed ee magaalada Suzhou. Bogga internetka, booska togan iyo taban, ee loo yaqaan yin iyo yang, waxay u shaqeeyaan sidii badhamada wadista bogga.

Aqoonsiga

Wax ku saabsan Abaalmarinta Birta ah ee A' Design Award

XYG Window Aqoonsiga Muuqaalka waa guuleystaha Abaalmarinta Birta ah ee A' Design Award, aqoonsi sharaf leh oo la siiyo naqshado wanaagsan oo buuxiya shuruudaha xirfadeed iyo kuwa warshadeed ee laga filayo hal-abuurro si wanaagsan loo naqshadeeyay. Guuleystayaasha Birta waxay muujiyaan xirfad weyn, takhasus sare, fahan khabiir iyo awood hal-abuur oo abuurayaashooda. XYG Window Aqoonsiga Muuqaalka waa hal-abuur la filayo inuu noqdo mid aad loo tixgeliyo, la ixtiraamo oo la jecel yahay, wax ku ool ah oo cusub. Naqshadahan ku guuleystay Abaalmarinta Birta ah ee A' Design Award wuxuu isku daraa hab-dhaqannada ugu wanaagsan warshadda wuxuuna leeyahay sifooyin farsamo oo karti leh oo ku xiran aqoon iyo hibo. Dhammaystirkeeda awgeed, XYG Window Aqoonsiga Muuqaalka waa mudan ixtiraam, waxaana loo naqshadeeyay inay keento hagaajin nololeed oo ka caawisa in adduunka laga dhigo meel ka wanaagsan.

Gadaasha Naqshadeynta

Xirmada Warbaahinta

Shahaadooyinka, xubnaha kooxda iyo faahfaahinta farsamada ee uu bixiyay naqshadeeluhu.

Sifooyinka Gaarka ah: Fusing elements from ancient literati with modernity, XYG Window is a visual identity that seeks to demonstrate the feasibility to create modern visual communication based on traditional art and cultures. After deconstructing the characters, the strokes were reorganized following the style of traditional seals. The decorative elements were eliminated to embrace modern simplicity and the design was polished with Fibonacci spiral. On the webpage, the yin & yang spaces are leveraged as navigations.
Cabbirka & Qaabaynta: N/A
Summado: Visual identity, Interface interaction, Cultural modernity, Visual communication, Brand identity
Tiknoloojiyada Soo Saarka: After deconstructing the studio founder’s name, we reorganized the strokes – by adopting the style of traditional seals – to develop the preliminary design. Then we eliminated the decorative elements to embrace modern simplicity. Finally, the design was polished with grids and the Fibonacci spiral.
True to form, the corresponding logo, tangible products, and the studio's website home page serve as a window through which prospective clients can see XYG Studio's design style.
Caqabadda Naqshadda: While modern design language dominating the digital interface design world, this project integrated traditional culture and art forms into the game.
The visual identity emerged from a simple, yet unique, geometric form, and is a nod to both classicism and modern simplicity. By deconstructing the Chinese characters into strokes and reconstructing them using seal script font, the design embodies elements of classical aesthetics. At the same time, by simplifying the traditional seal and refining it with grids and the Fibonacci spiral, the end result is unapologetically modern – providing a wealth of possibilities to continue developing the interface and interaction design for XYG Studio's entire website.
For the user interaction portion, we leveraged both the positive and negative space (i.e., yin and yang in Oriental culture) that remained to create the website's navigation buttons.
Paying homage to our shared history, we created this integrated visual identity and interaction project for XYG Studio with strong cultural identity.
Cilmi-baadhis: XYG Window is a visual communication design with strong cultural identity.
In modern digital visual & interface design, the diverse styles from different traditional cultures around the world are gradually converging into one universal visual language - modern UI design language. And the visual diversity based on different cultures and histories is gradually fading out of user interface design with the development of the digital age. As designers, we feel obligated to break through this limitation and help improve the visual diversity in modern visual and interaction design.
In response to "technology enriches cultural diversity", this project enriched the visual diversity in digital design and helped our shared cultures to be better inherited. We also expect to see more designs with cultural identity in the future.
Dhiirrigelinta: This design was inspired by ancient Chinese literati seal font and the window designs of Suzhou's classical gardens.
Literati is an aesthetic form that integrates poetry, calligraphy, painting, and seal. When perfectly combined, the style reflects China's artistic culture and heritage. Seal, a core element, combines the features of calligraphy, font design, and crafts, just as it contains deep cultural ties and artistic value. Paying homage to our shared history, we worked on this integrated visual identity and interaction project with and for XYG Studio's team.
Muddada Mashruuca: The project was initiated in early 2019 in New York and finished 2022, and was recognized as a notable mention in Core77 Design Awards 2022.
Socodka Hawlgalka: With the digital design, when users land on the webpage, they can view the origin story behind the brand's visual identity, see it unfold, and use the navigation buttons formed by the yin and yang spaces as entry portals to explore the website. In this way, visitors can immerse themselves in China's rich cultural heritage – which is at the cornerstone of XYG Studio.
With the tangible design, users can intuitively feel the "Yin" and 'Yang" spaces in the identity by playing with the products.
Xubnaha Kooxda: Xinyue Guo
Shang Jiang
Sizhe Huang
Yueling Lai
Yizhang Li
Lulin Shan
Amaanta Sawirrada: Xinyue Guo