Meandre Shukaanka Weeye, Baakadaha Shukaanka oo uu sameeyey Jiawei Wu

Naqshadda Meandre Shukaanka Weeye, Baakadaha Shukaanka oo uu sameeyey Jiawei Wu waa mid aad u sharaf badan oo ku guulaysatay tartanka qaybta Naqshadeynta Xirmooyinka ee 2022 Abaalmarinta Naxaasta ah ee A' Design Award.

NaxaasXirmooyin· 2022

Meandre Shukaanka Weeye, Baakadaha Shukaanka

Jiawei Wu uu sameeyay

Macmiilka: Jiawei Wu Design

Ku Guuleystaha Abaalmarinta Naxaasta ah ee A' Design Award ee Qaybta Xirmooyin

11,852

Ku Guuleystaha Abaalmarinta La Xaqiijiyey

Xaqiiji Xaaladda Abaalmarinta #137809

Booqo Bogga Ka Eeg A' Design Award War-saxaafadeed Calaamadda Abaalmarinta

Midabada

Naqshadeynta

Wax ku saabsan Meandre Shukaanka Weeye, Baakadaha Shukaanka

Meandre waa naqshad dhalo iyo baakad loo sameeyay astaan (brand) shukaan dabiici ah. Magaca wuxuu ka yimid ereyga Faransiiska ah oo macnihiisu yahay qallooca webiga. Naqshadda waxay ujeeddo u leedahay inay siiso dareen dhamaystiran oo ka mid ah socodka kaynta dhexdeeda. Daboolku wuxuu raacayaa qaabka laan gooba ah, dhaloladana waxaa laga sameeyay alwaax walnut ah oo laga soo dhoofiyay Waqooyiga Ameerika, kaas oo loo qaabeeyay habka qallooca alwaaxa. Kaadhka macluumaadku wuxuu sitaa sawir iyo sharraxaad ku saabsan kaynta miyiga ah ee Faransiiska oo dhiirrigelisay udgoonka. Udgoonka wuxuu ka kooban yahay oo keliya dareen dabiici ah oo alwaax ah.

Aqoonsiga

Wax ku saabsan Abaalmarinta Naxaasta ah ee A' Design Award

Meandre Shukaanka Weeye, Baakadaha Shukaanka waa guuleystaha Abaalmarinta Naxaasta ah ee A' Design Award, aqoonsi sharaf sare leh oo la siiyo naqshado aan caadi ahayn oo lagu garto hal-abuur, hal-abuur cusub iyo caqli. Guuleystayaasha Naxaasta waa shaqooyin xirfad buuxda leh iyo hal-abuur yaab leh oo xaqiijiya khibrad weyn, male-awaal iyo kartida naqshadeeyayaashooda. Meandre Shukaanka Weeye, Baakadaha Shukaanka waa walax la filayo inay noqoto mid aad loo tixgeliyo, la ixtiraamo oo la jecel yahay, xirfad cad leh oo hal-abuur cusub leh. Naqshadahan ku guuleystay Abaalmarinta Naxaasta ah ee A' Design Award wuxuu ku darsadaa hab-dhaqanno ugu wanaagsan farshaxanka, sayniska, naqshadaynta iyo tignoolajiyada wuxuuna ku fiican yahay dhawrista tafaasiisha. Meandre Shukaanka Weeye, Baakadaha Shukaanka si fiican ayay u buuxisaa baahiyaha, taabataa rabitaannada, soo jiidataa dareenka kicinayaanna xiisaha aqoonta.

Gadaasha Naqshadeynta

Xirmada Warbaahinta

Shahaadooyinka, xubnaha kooxda iyo faahfaahinta farsamada ee uu bixiyay naqshadeeluhu.

Sifooyinka Gaarka ah: The packaging system of the méandre is mainly focus on creating an immersive experience for customers to bring them wandering in forest with the footprints. The cap design reflects the image of natural shape with its bending branch. All stone-made bottle is an important representation of the beauty of nature. With the photo and description on the information card, users can picture the exact moment that the perfumer experience back in that little French rural forest. No matter where the customers live their lives, the méandre can bring them to the verdant forest immediately not only with the scent but with the whole packaging experience design.
Cabbirka & Qaabaynta: The product's design used a vector graphics editor. As a vector graphic, it can be scaled up and down without any loss to the quality of the image. The packaging final design was submitted in both RGB and CMYK color variants for printing and social media marketing. The bottle design uses Rhino to build it and choose a wood bending process with North American walnut.
Summado: Package Design, Perfume Bottle, Fragrance, Art Direction, Natural, Product
Tiknoloojiyada Soo Saarka: All the graphics were made in Adobe Illustrator to remain the vector quality. Final designs were delivered in RGB, CMYK, and Pantone colors in order to keep the brand color appearance consistent throughout all media. The bottle design uses Rhino to build it and choose a wood bending process with North American walnut.
Caqabadda Naqshadda: The visual translation of natural elements and brand image needs to find a balanced and creative point.The bottle package design is an innovative design with a complex structure, and the machining qualification rate is the biggest challenge encountered by this project.
Cilmi-baadhis: The objective starts from brand experience, brand personality and character definition, target audience. The experience defined – a journey in the forest with footmarks. Méandre is elegant, natural and chic. Thorough research of the history of perfume package design is conducted before concept development. Compared to other graphic design projects, I conducted way more user interviews and workshops on méandre due to its genuine quality of heavy user/customer interaction. It was a very interesting experience for me to deeply co-create concepts and content with users.
Dhiirrigelinta: The brand personality and design was inspired by the French word "méandre", which means "curves of a river." Notes of this fragrance last longer with experiencers, which form a subtle hint haunted with them. The design translated the experience into an immersive journey with natural and woody notes. Moreover, the package delivers a sustainable design concept. The main purpose of this project is to represent the experience of forest wandering.
Muddada Mashruuca: The project started in 2020 and finished in 2021.
Socodka Hawlgalka: Méandre is a natural perfume brand. The fragrance profile is based on the natural, woody notes to give users an experience and feeling that they are walking in the forest, thus only natural scents were selected as the ingredients.
Shatiyada: Jiawei Wu
Xubnaha Kooxda: Jiawei Wu
Amaanta Sawirrada: Design:Jiawei Wu
Photo Credits: Sonia Szostak