Sxdesign Primary Function: Aqoonsiga Astaanta Ganacsiga oo uu sameeyey Sxdesign

Naqshadda Sxdesign Primary Function: Aqoonsiga Astaanta Ganacsiga oo uu sameeyey Sxdesign waa mid aad u sharaf badan oo ku guulaysatay tartanka qaybta Naqshadeynta Garaafigga, Sawir-gacmeedka iyo Isgaarsiinta Muuqaalka ee 2022 Abaalmarinta Lacagta ah ee A' Design Award.

LacagGaraafig· 2022

Sxdesign Primary Function: Aqoonsiga Astaanta Ganacsiga

Sxdesign uu sameeyay

Macmiilka: Sxdesign

Ku Guuleystaha Abaalmarinta Lacagta ah ee A' Design Award ee Qaybta Garaafig

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Ku Guuleystaha Abaalmarinta La Xaqiijiyey

Xaqiiji Xaaladda Abaalmarinta #137585

Ka Eeg A' Design Award War-saxaafadeed Calaamadda Abaalmarinta

Midabada

Naqshadeynta

Wax ku saabsan Sxdesign Primary Function: Aqoonsiga Astaanta Ganacsiga

Sxdesign waa aqoonsi astaan ganacsi ah oo loo abuuray istuudiyo naqshadeyn oo ku salaysan Beijing, Shiinaha. Faahfaahin kasta oo astaanta (logo) ah waxay raacaysaa saami 1:1.414, taasoo astaanta siisa muuqaal isu dhow oo dheellitiran. Curiyeyaal yaryar oo garaafik ah oo geesaha ku yaal waxay xasuusiyaan calaamadaha soo qoosluu (quotation marks) waxayna qaabeeyaan afardaardaha astaanta. Habaynta ayaa astaanta ka dhigaysa mid isku mid ah dhinacyada (symmetrical) waxayna soo jeedinaysaa soo xigashada, calaamadaynta iyo tarjumaadda luqadda iyo fikradaha. Iyada oo la adeegsanayo garaafikada dhaqdhaqaaqa (motion graphics), astaanta waxay sidoo kale u kobci kartaa qaabkii dhaqameed ee Shiinaha ee magaca istuudiyaha, iyada oo isku xidhaysa dhaqanka iyo naqshadeynta casriga ah.

Aqoonsiga

Wax ku saabsan Abaalmarinta Lacagta ah ee A' Design Award

Sxdesign Primary Function: Aqoonsiga Astaanta Ganacsiga waa guuleystaha Abaalmarinta Lacagta ah ee A' Design Award, aqoonsi sharaf aad u sarreeya oo la siiyo naqshado heerka ugu sarreeya oo quruxsan oo soo jiidasho leh. Guuleystayaasha Lacagta waa shaqooyin aad u dhalaalaya iyo hal-abuur sare leh oo muujiya khibrad, hibo iyo hufnaan naqshadeeyayaashooda. Sxdesign Primary Function: Aqoonsiga Astaanta Ganacsiga waa shaqo la filayo inay noqoto shaqo quruxsan oo tusaale ah, xirfad cad leh oo hal-abuur qoto dheer leh. Naqshadahan ku guuleystay Abaalmarinta Lacagta ah ee A' Design Award waa hal-abuur aad loo dareemo oo la ammaano, waxtar leh oo hormariya xuduudaha farshaxanka, sayniska, naqshadaynta iyo tignoolajiyada. Sxdesign Primary Function: Aqoonsiga Astaanta Ganacsiga waa hal-abuur dad badan ay doonayaan, kicisa rabitaanno, keena dareenno wanaagsan oo abuura yaab.

Gadaasha Naqshadeynta

Xirmada Warbaahinta

Shahaadooyinka, xubnaha kooxda iyo faahfaahinta farsamada ee uu bixiyay naqshadeeluhu.

Sifooyinka Gaarka ah: The logo can grow into its traditional Chinese name, linking history and future dynamically. The graphics in the corner is reminiscent of quotation marks and gives imaginary meaning to the rectangles in the logo. This design not only makes the logo symmetrical, but also implies a citation, markup, or modification of human language and thoughts. So, it tells that the brand creates and values language and idea of client and user, such as requirements, knowledge, or the attitude of sxdesign itself.
Cabbirka & Qaabaynta: It can be print on various size and material.
It also can grow into its classical style Chinese name by motion graphs.
Summado: Brand Identity, Chinese, Modern, Traditional, Orange, Language
Tiknoloojiyada Soo Saarka: Every detail of the logo uses a 1:1.414 ratio. This proportion makes the logo look compact and composed. In the left and right direction, the circle slightly protrudes from the rectangle to compensate for the visual deviation.
Caqabadda Naqshadda: The Chinese name and core concept of Sxdesign are very profound and abstract. At the same time, sxdesign also hopes to convey its emphasis on the connection between tradition and modernity. The challenge of the project is to use a simple and modern logo to convey rich information while making a connection with the Chinese name.
Cilmi-baadhis: Research has shown that the similar elements can evoke familiar experiences in human brain. The symbol similar to quotation marks, and the visual framework similar to the citation remind people of related experiences about language. Sxdesign uses such brand image to express that it attaches great importance to information and hopes to create significance for the world through design, just like people use language to build meaning.
Dhiirrigelinta: As a design studio in China, “SX” stands for Chinese “ShangXiang” which taken from “Yi Chuan”. The name expounds the brand core opinion: To build significance of daily life through the observation, extraction, abstraction and reorganization of phenomena. We think the role of human language is the same too. So, we excite people's imagination of language to express the culture of the brand and to build a connection between the logo and the Chinese name.
Muddada Mashruuca: Fr. November 2021 to January 2022, Beijing, China.
Socodka Hawlgalka: The brand stimulates a kind of imagination about language, that is, sxdesign is glad to face people's various languages and ideas, such as the phenomena of market, the voices of clients, the requirements of users. And then the brand can cite them, understand them, mark them, communicate with them and create significance through them.
Shatiyada: Sxdesign
Xubnaha Kooxda: Xu Chen
Rong Zhang
Fangbo Wu
Hao Huang
Qian Hao
Beibei Liu
Yingfei Sun
Tianshu Liu
Haining Jiang
Shulong Li
Zhihuan Yuan
Mingjie Zhang
Yan Liu
Amaanta Sawirrada: Sxdesign