Naqshadda ZhenYue Shaqada Koowaad: Logo iyo Aqoonsiga Nooca Ganacsiga oo uu sameeyey Guangzhou Cheung Ying Design Co. Ltd. waa mid aad u sharaf badan oo ku guulaysatay tartanka qaybta Naqshadeynta Garaafigga, Sawir-gacmeedka iyo Isgaarsiinta Muuqaalka ee 2022 Abaalmarinta Naxaasta ah ee A' Design Award.

NaxaasGaraafig· 2022

ZhenYue Shaqada Koowaad: Logo iyo Aqoonsiga Nooca Ganacsiga

Guangzhou Cheung Ying Design Co. Ltd. uu sameeyay

Macmiilka: Guangzhou Cheung Ying Design Co., Ltd.

Ku Guuleystaha Abaalmarinta Naxaasta ah ee A' Design Award ee Qaybta Garaafig

13,907

Ku Guuleystaha Abaalmarinta La Xaqiijiyey

Xaqiiji Xaaladda Abaalmarinta #137424

Ka Eeg A' Design Award War-saxaafadeed Calaamadda Abaalmarinta

Midabada

Naqshadeynta

Wax ku saabsan ZhenYue Shaqada Koowaad: Logo iyo Aqoonsiga Nooca Ganacsiga

Qoraalka Buugga: ZhenYue waa logo iyo aqoonsi ganacsi oo loo abuuray ganacsade ka iibiya cuntooyinka la qalajiyay. Logo-gu wuxuu isku daraa qaabka dhagxaanta bambuuga dhaqameed ee qallajinta iyo qaab daabac ah. Xarfaha magaca sumadda waa kuwo isdhex-geliyay oo isku xiran, sidaas darteed habaynta waxay u eg tahay cuntooyinka qallalan ee ku ururay daabacaadda. Midabka canaandhabka (orange) ayaa loo doortay inuu yahay midabka sumadda si loo muujiyo farsamada dhaqameed iyo diirimaadka. Aqoonsiga waxaa lagu sawiray qaab vector ah, waxaana lagu dabaqay baakidhaha ganacsiga, goobaha iibinta, dukaamada online-ka ah, iyo xayaysiisyada. Daabacaadaha ayaa loo isticmaalay dahab-daabac (foil gold) iyo daabac shaashad (screen printing).

Aqoonsiga

Wax ku saabsan Abaalmarinta Naxaasta ah ee A' Design Award

ZhenYue Shaqada Koowaad: Logo iyo Aqoonsiga Nooca Ganacsiga waa guuleystaha Abaalmarinta Naxaasta ah ee A' Design Award, aqoonsi sharaf sare leh oo la siiyo naqshado aan caadi ahayn oo lagu garto hal-abuur, hal-abuur cusub iyo caqli. Guuleystayaasha Naxaasta waa shaqooyin xirfad buuxda leh iyo hal-abuur yaab leh oo xaqiijiya khibrad weyn, male-awaal iyo kartida naqshadeeyayaashooda. ZhenYue Shaqada Koowaad: Logo iyo Aqoonsiga Nooca Ganacsiga waa walax la filayo inay noqoto mid aad loo tixgeliyo, la ixtiraamo oo la jecel yahay, xirfad cad leh oo hal-abuur cusub leh. Naqshadahan ku guuleystay Abaalmarinta Naxaasta ah ee A' Design Award wuxuu ku darsadaa hab-dhaqanno ugu wanaagsan farshaxanka, sayniska, naqshadaynta iyo tignoolajiyada wuxuuna ku fiican yahay dhawrista tafaasiisha. ZhenYue Shaqada Koowaad: Logo iyo Aqoonsiga Nooca Ganacsiga si fiican ayay u buuxisaa baahiyaha, taabataa rabitaannada, soo jiidataa dareenka kicinayaanna xiisaha aqoonta.

Gadaasha Naqshadeynta

Xirmada Warbaahinta

Shahaadooyinka, xubnaha kooxda iyo faahfaahinta farsamada ee uu bixiyay naqshadeeluhu.

Sifooyinka Gaarka ah: ZhenYue is a dried foods retailer with the aim of restore the essence of food. In order to better empower the new consumption experience of the company and strengthen the stickiness between consumers and the brand, the new brand standard color selects orange, which is conveys the traditional craftsmanship and enthusiastic visual language of the product. Through the visual combination of the new logo and extended graphics, the overall vision brings a strong penetrating power, which is unified and stylish, and further enhances consumer confidence.
Cabbirka & Qaabaynta: The logo and visual system are designed in vector format to make it suitable for different sizes of digital and printed media. In order to prevent the mis-production of any items, we have prepared a comprehensive brand logo guidelines manual.
Summado: Logo, Branding, Packaging, Visual Identity, Graphic Design
Tiknoloojiyada Soo Saarka: Logo and graphics are adapted in many scenes, such as business card, badge, notebook, gift package, canvas bag, etc. The process involves foil gold, screen printing.
Caqabadda Naqshadda: The difficulty of the work is that the brand has a wide range of dried foods products, and hundreds of products with design issues such as blurred labels, inconsistent packaging, and visual inconsistency in the overall image. Therefore, the new image upgrade design must be flexible enough to support different audiences and category diversity.
Cilmi-baadhis: In-depth research was conducted on the production process of traditional dried foods. In addition, the understanding and needs of dried foods in the daily life of the city and its people were analyzed. All this makes us clear the direction of brand upgrade. It redefines the essence of the brand, its differentiated attributes, values, the personality archetype of the brand and its main purpose. A design system that simultaneously displays the overall image of the brand and the unique attributes of the product is constructed.
Dhiirrigelinta: As one of the characteristic traditional crafts in China, the most significant feature of dried foods is that it is dehydrated by slow drying in the sun. Therefore, in the design of the new brand logo, the traditional bamboo sieve drying form and the weaving process are combined, and the brand name letters "z, h, e, n, y, u, e " are interspersed and linked to each other, so that the arrangement form of each letter makes it look like the collection of different dried foods in the bamboo sifter, which interprets the connotation of the brand name of " ZhenYue ", and brings out the beautiful meaning of " ZhenYue Selection, High-quality Gathering" as a whole.
Muddada Mashruuca: The project started in June 2020 in Guangzhou and finished in September 2021 in Guangzhou.
Socodka Hawlgalka: The new brand identity is designed for product retail packaging, sales outlets, online stores and advertising.
Xubnaha Kooxda: Creative Director: Zhiji Dong
Designer: Lu Gu
Amaanta Sawirrada: Guangzhou Cheung Ying Design Co., Ltd..