Free Shaqada Koowaad: Aqoonsiga Sumadda oo uu sameeyey Fengnan Lin

Naqshadda Free Shaqada Koowaad: Aqoonsiga Sumadda oo uu sameeyey Fengnan Lin waa mid aad u sharaf badan oo ku guulaysatay tartanka qaybta Naqshadeynta Garaafigga, Sawir-gacmeedka iyo Isgaarsiinta Muuqaalka ee 2022 Abaalmarinta Birta ah ee A' Design Award.

BirGaraafig· 2022

Free Shaqada Koowaad: Aqoonsiga Sumadda

Fengnan Lin uu sameeyay

Macmiilka: Free

Ku Guuleystaha Abaalmarinta Birta ah ee A' Design Award ee Qaybta Garaafig

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Ku Guuleystaha Abaalmarinta La Xaqiijiyey

Xaqiiji Xaaladda Abaalmarinta #135862

Booqo Bogga Ka Eeg A' Design Award War-saxaafadeed Calaamadda Abaalmarinta

Midabada

Naqshadeynta

Wax ku saabsan Free Shaqada Koowaad: Aqoonsiga Sumadda

Qoraalka Buugga: Free waa aqoonsi sumad loo abuuray sumad farsamaynta caadada dumarka. Nooca farta lagu qoro waa la cusbooneysiiyay iyadoo xarafka F si yar kor loogu qaaday, taasoo muujineysa dabeecad da' yar oo rajo leh. Labada foom ee xarafka e waxaa loo sawiray sida hal jiir oo buroosh ah oo isku xiran. Labadaan xaraf ee isku xiran waxaa laga soo saaray sumadda oo loo isticmaalaa sawir kaalmiye, kuna dabaqmaya kaararka ganacsiga, sumadaha aqoonsiga, boorsooyinka dukumintiyada, sanduuqyada dhaqsaha ah, iyo boorsooyinka kanfaska. Xariiqda firfircoon waxay muujisaa xorriyad iyo isu-muujin gaar ah. Nidaam faahfaahin muuqaal ah ayaa hubiya in aqoonsigu joogto ahaado oo la balaadhin karo iyada oo lagu dhaqmayo kanaalada onlaynka iyo kuwa aan onlaynka ahayn labadaba.

Aqoonsiga

Wax ku saabsan Abaalmarinta Birta ah ee A' Design Award

Free Shaqada Koowaad: Aqoonsiga Sumadda waa guuleystaha Abaalmarinta Birta ah ee A' Design Award, aqoonsi sharaf leh oo la siiyo naqshado wanaagsan oo buuxiya shuruudaha xirfadeed iyo kuwa warshadeed ee laga filayo hal-abuurro si wanaagsan loo naqshadeeyay. Guuleystayaasha Birta waxay muujiyaan xirfad weyn, takhasus sare, fahan khabiir iyo awood hal-abuur oo abuurayaashooda. Free Shaqada Koowaad: Aqoonsiga Sumadda waa hal-abuur la filayo inuu noqdo mid aad loo tixgeliyo, la ixtiraamo oo la jecel yahay, wax ku ool ah oo cusub. Naqshadahan ku guuleystay Abaalmarinta Birta ah ee A' Design Award wuxuu isku daraa hab-dhaqannada ugu wanaagsan warshadda wuxuuna leeyahay sifooyin farsamo oo karti leh oo ku xiran aqoon iyo hibo. Dhammaystirkeeda awgeed, Free Shaqada Koowaad: Aqoonsiga Sumadda waa mudan ixtiraam, waxaana loo naqshadeeyay inay keento hagaajin nololeed oo ka caawisa in adduunka laga dhigo meel ka wanaagsan.

Gadaasha Naqshadeynta

Xirmada Warbaahinta

Shahaadooyinka, xubnaha kooxda iyo faahfaahinta farsamada ee uu bixiyay naqshadeeluhu.

Sifooyinka Gaarka ah: The letter "F" rises slightly, reflecting a young and optimistic attitude. The continuous brush design of the two "e" letters are cleverly linked together which has also become the super symbol of Free, and used to create specifications such as the Icon system, that makes the brand more unified and more extensible, and also makes Free's brand vision stand out from the competition.
Cabbirka & Qaabaynta: Business card 54mmx90mm
Badge 54mmx85mm
Document bag 280mmx180mm
Canvas bag 580mmx390mm
Summado: Brand visual upgrade, Sanitary napkins, GEN Z,
Tiknoloojiyada Soo Saarka: Extract "ee" from the logo as an auxiliary graphic and apply it to many work scenarios, such as business cards, express boxes, badges, document bags, messenger bags, canvas bags, etc. The process involves four-color printing and baking paint process.
Caqabadda Naqshadda: Through the brand visual upgrade, an old brand of daily necessities is reshaped into a trendy brand of sanitary napkins with a young attitude, conveying freedom and a brand-new attitude image to consumers.
Cilmi-baadhis: We found that for more than 10 years, Free has been "taking the first sanitary napkin for girls" as its brand positioning. The brand image is gradually aging, making it difficult for the brand to continue to gain the recognition of the "youngest" consumer group.
Dhiirrigelinta: For more than 10 years, Free's brand position-"taking the first sanitary napkin for girls" cannot meet the change of aesthetic trends, the images is gradually aging, making it difficult to continue to gain the recognition of the "youngest" consumer group.
We took on the core of the brand and reshaped it into a youthful attitude brand by upgrading the logo font and a new visual specification system.
The new system makes the visual and concept consistent and extensible and is flexible to be used in online and offline channels.
Muddada Mashruuca: Guangzhou,Guangdong Province,China,July 6,2021
Socodka Hawlgalka: The "ee" is extracted from the original Logo, which reflects the modern women's feeling of unrestrained, the pursuit of freedom and self-expression through the dynamic line performance.
Xubnaha Kooxda: Fengnan Lin
Yingqiang Zhang
Xiaofang Teng