Small Satine Shaqada Ugu Muhiimsan: Xirmada Caanaha Carruurta oo uu sameeyey Blackandgold Shanghai

Naqshadda Small Satine Shaqada Ugu Muhiimsan: Xirmada Caanaha Carruurta oo uu sameeyey Blackandgold Shanghai waa mid aad u sharaf badan oo ku guulaysatay tartanka qaybta Naqshadeynta Xirmooyinka ee 2022 Abaalmarinta Naxaasta ah ee A' Design Award.

NaxaasXirmooyin· 2022

Small Satine Shaqada Ugu Muhiimsan: Xirmada Caanaha Carruurta

Blackandgold Shanghai uu sameeyay

Macmiilka: Yili Group

Ku Guuleystaha Abaalmarinta Naxaasta ah ee A' Design Award ee Qaybta Xirmooyin

11,714

Ku Guuleystaha Abaalmarinta La Xaqiijiyey

Xaqiiji Xaaladda Abaalmarinta #134149

Ka Eeg A' Design Award War-saxaafadeed Calaamadda Abaalmarinta

Midabada

Naqshadeynta

Wax ku saabsan Small Satine Shaqada Ugu Muhiimsan: Xirmada Caanaha Carruurta

Qoraalka Buugga: Small Satine waa xirmo loogu talagalay alaab caano ah oo dabiici ah oo loo sameeyay carruurta. Naqshaddu waxay ballaarinaysaa sumadda caanaha Satine iyagoo ilaalinaya astaantiisa (logo) iyo midabyadiisa cad iyo cagaaran. Jilaa la yiraahdo Small Satine ayaa ka soo muuqda gudubka hore, oo ku fadhiya cawska agtiisana dibi yar oo la joogo. Gudubka dambe wuxuu muujinayaa muuqaal ballaaran oo beerta caanaha, oo lagu sawiray qaab fudud oo iftiimaya. Magaca badeecadu wuxuu ku qoran yahay far ku habboon carruurta, macluumaadka nafaqadana si cad ayaa loogu soo bandhigay waalidiinta. Xirmada gudaha waa kartoon warqad ah.

Aqoonsiga

Wax ku saabsan Abaalmarinta Naxaasta ah ee A' Design Award

Small Satine Shaqada Ugu Muhiimsan: Xirmada Caanaha Carruurta waa guuleystaha Abaalmarinta Naxaasta ah ee A' Design Award, aqoonsi sharaf sare leh oo la siiyo naqshado aan caadi ahayn oo lagu garto hal-abuur, hal-abuur cusub iyo caqli. Guuleystayaasha Naxaasta waa shaqooyin xirfad buuxda leh iyo hal-abuur yaab leh oo xaqiijiya khibrad weyn, male-awaal iyo kartida naqshadeeyayaashooda. Small Satine Shaqada Ugu Muhiimsan: Xirmada Caanaha Carruurta waa walax la filayo inay noqoto mid aad loo tixgeliyo, la ixtiraamo oo la jecel yahay, xirfad cad leh oo hal-abuur cusub leh. Naqshadahan ku guuleystay Abaalmarinta Naxaasta ah ee A' Design Award wuxuu ku darsadaa hab-dhaqanno ugu wanaagsan farshaxanka, sayniska, naqshadaynta iyo tignoolajiyada wuxuuna ku fiican yahay dhawrista tafaasiisha. Small Satine Shaqada Ugu Muhiimsan: Xirmada Caanaha Carruurta si fiican ayay u buuxisaa baahiyaha, taabataa rabitaannada, soo jiidataa dareenka kicinayaanna xiisaha aqoonta.

Gadaasha Naqshadeynta

Xirmada Warbaahinta

Shahaadooyinka, xubnaha kooxda iyo faahfaahinta farsamada ee uu bixiyay naqshadeeluhu.

Sifooyinka Gaarka ah: For new middle-class in China, they focus more on their kids' health compared with their previous generation. Satine advocates natural and organic life. Now, Satine enters the kid milk market with its newly-launched organic kid milk named after Small Satine. Small Satine has its own IP to draw kids' attention. The illustration of his exploration in dairy farm is the theme of design. it also demonstrates the harmony with nature.
Cabbirka & Qaabaynta: Inner pack: Width 43mm x Depth 41mm x Height 102mm
Box: Width 265mm x Depth 22mm x Height 135mm
Summado: Packaging, milk, kid, China, organic
Tiknoloojiyada Soo Saarka: Inner pack: Tetra Pack
Box: paper
Caqabadda Naqshadda: Satine is a premium organic milk brand. The main challenge is how to add childish delight to a premium product. By doing so, the overall look and feel of Satine is maintained. Based on the combination of white and green, an illustration was created. The product name organic milk has switched to a childish font. On back panel, the introduction of dairy farm is also treated in a cute way.
Cilmi-baadhis: Satine is a premium milk brand. It talks about nature and organic. When it comes to kid milk, the design language should be appropriate to kid. After looking at kid food and drink, we find out IP characters are often used. Thus the illustration is created to tell a story that Small Satine is exploring the dairy farm. It symbolizes the harmony with nature as well as good farm environment.
Dhiirrigelinta: IP character can attract kids' attention and enhance childish delight. Instead of using IP collaboration, we created an IP for it. He is a pupil from Third Grade Class 6 implying 3.6g/100ml protein. To express the natural environment, IP character is hanging out with the calf on the grass. The back panel shows the panorama of dairy farm to communicate good milk from good farm. Its nutrition claims are highlighted for parents' trust.
Muddada Mashruuca: The project started in Feb, 2021 and the product is launched in June, 2021.
Socodka Hawlgalka: Satine is a well-known brand in China. Its white and green combination is quite iconic. When the brand extends to kid milk, its logo and color tone need to be retained. The sub-brand name Small Satine is below Satine logo. The main visual is Small Satine hangs out with calf and they are lying on the grass leisurely. It communicates the environment and the harmony with nature.
Shatiyada: All photos credits to blackandgold Shanghai, 2022.
Xubnaha Kooxda: Creative Director: Yang LI
Designer: Xuying ZHANG
Illustrator: Yinlu YU
Managing Director: Lei ZHANG
Strategic Planner: Xincheng ZHUANG