Before the Midnight Hour Sawirada Alaabta Guriga oo uu sameeyey Martin Reznik

Naqshadda Before the Midnight Hour Sawirada Alaabta Guriga oo uu sameeyey Martin Reznik waa mid aad u sharaf badan oo ku guulaysatay tartanka qaybta Naqshadeynta Garaafigga, Sawir-gacmeedka iyo Isgaarsiinta Muuqaalka ee 2022 Abaalmarinta Dahabka ah ee A' Design Award.

DahabGaraafig· 2022

Before the Midnight Hour Sawirada Alaabta Guriga

Martin Reznik uu sameeyay

Macmiilka: Martin Reznik Illustration

Ku Guuleystaha Abaalmarinta Dahabka ah ee A' Design Award ee Qaybta Garaafig

61,031

Ku Guuleystaha Abaalmarinta La Xaqiijiyey

Xaqiiji Xaaladda Abaalmarinta #133798

Wax Badan Baro Booqo Bogga Ka Eeg A' Design Award War-saxaafadeed Calaamadda Abaalmarinta

Midabada

Naqshadeynta

Wax ku saabsan Before the Midnight Hour Sawirada Alaabta Guriga

Sawirro taxane ah oo madow iyo caddaan ah oo uu u xilsaaray Marc Krusin oo muujinaya nashqadaha alaabta guriga ee ugu caansan ee Knoll iyo Desalto. Mashruucu waxa dhiirigeliyay majaajilada iyo shaleemada noir-ka, mashruucu waxa uu jebiyaa xeerarkii sawirka alaabta guriga isaga oo keenaya sheeko muuqaal ah, adeegsiga aragti la buunbuuniyay iyo bilicda niyadda. Maqnaanshaha bini'aadamka iyo walxaha kala firdhiyey ayaa sheekada ku soo kordhiya arrin sir ah iyo shaki, halka jilaagii la soo bandhigay si lama filaan ah. Dhammaan sawirada waxaa lagu sawiray si dhijitaal ah Adobe Photoshop iyadoo la adeegsanayo tablet-ka Wacom Cintiq.

Aqoonsiga

Wax ku saabsan Abaalmarinta Dahabka ah ee A' Design Award

Before the Midnight Hour Sawirada Alaabta Guriga waa guuleystaha Abaalmarinta Dahabka ah ee A' Design Award, aqoonsi sharaf aad u weyn oo la siiyo naqshado heerka koowaad ah, cajiib ah oo aan caadi ahayn. Guuleystayaasha Dahabka waa hal-abuurro cusub oo aad u badan, aragti fog leh oo si indho-qabsi ah u dhalaalaya, kuwaas oo ka tarjumaya caqli, xikmad iyo xirfadda naqshadeeyayaashooda. Before the Midnight Hour Sawirada Alaabta Guriga waa shaqo la filayo inay noqoto hal-abuur aad loo ammaano, dejisa isbeddello cusub oo weyn, keenta qiimo aan hore loo arag. Naqshadahan ku guuleystay Abaalmarinta Dahabka ah ee A' Design Award waa shaqo cajiib ah oo la ixtiraamo, waxtar weyn leh oo hormarisa xuduudaha farshaxanka, sayniska, naqshadaynta iyo tignoolajiyada. Before the Midnight Hour Sawirada Alaabta Guriga waa shaqo abuurta dareenno xoog leh oo rabitaan ah, kicisa xiiso, dhiirigelisa hal-abuur una soo jiidata.

Gadaasha Naqshadeynta

Xirmada Warbaahinta

Shahaadooyinka, xubnaha kooxda iyo faahfaahinta farsamada ee uu bixiyay naqshadeeluhu.

Sifooyinka Gaarka ah: Series of illustrations commissioned by furniture designer Marc Krusin for the promotional use on his website and across social media channels and featuring his most prominent furniture designs for Knoll and Desalto. The project brakes the conventions of furniture illustration by bringing a narrative to the scenes, use of exaggerated perspective and a film noir aesthetic. The lack of human presence and scattered objects add an element of mystery. The protagonist is revealed in a surprise ending.
Cabbirka & Qaabaynta: The illustrations are mainly used in a digital format online, but they were also designed with art print production in mind. Each square illustration is drawn on 500 x 500mm digital canvas.
The images were later combined into a large poster (500 x 700mm) and reproduced as a limited edition screen print.
Summado: illustration, furniture, noir, interior design, comics, digital art, black and white, drawing, architecture, graphic
Tiknoloojiyada Soo Saarka: Each illustration was drawn in pen and ink on paper and once approved by the client it was redrawn digitally. I used Adobe Illustrator to construct the furniture and interiors accurately and then Photoshop to apply textures, light and draw other elements using Wacom Cintiq tablet. The images were rendered using black only to recreate film noir aesthetic.
Caqabadda Naqshadda: The client was against any human figures in the scenes, but I could not help but wonder about the smoker missing from the first image. I felt his appearance was important to the story. His silhouette is revealed in an extended version of the 4th illustration, but only as a scroll option on an Instagram post. The client thought this elegant solution added an element of surprise and closure to the story.
Each image needed different cropping options to accommodate various socials and screen formats.
Cilmi-baadhis: Since I have never illustrated furniture before I made few initial sketches based on an online research of the industry trends, but these came out quite dull and rigid. I was not happy with them at all. I decided to go a different way and focus on style and narrative instead. From then on the research involved my favourite films and comic books, noir genre in particular. I decided to recreate its moody atmosphere in my series. The style also justifies unconventional framing of the furniture.
Dhiirrigelinta: Main inspiration for this project were comics and classic French noir cinema. The concept for the first illustration came from a reference photo I received from the client, which was a shot of a chair from behind and at a very low angle. It was very unusual and sparked loads of questions in my head. Being a fan of detective stories I decided to follow this approach in the layout of the image. The first image was crucial in setting the tone for the whole series.
Muddada Mashruuca: The series was posted on Instagram and LinkedIn starting February 2021 and these posts are still active. The hero banners on client's website run for about 8 months, nearly till the end of 2021.
Socodka Hawlgalka: The project was initially published on Instagram. The illustrations were posted in regular time intervals. Main interaction with the story comes with the 4th and last illustration, where the viewer is encouraged to reveal the protagonist (the smoker) by using the scroll option on the Instagram post.
The unusual approach to furniture illustration in these series ensures the greater impact on the viewers arousing their curiosity about the products and the brand itself.
Amaanta Sawirrada: All illustrations: Martin Reznik, 2021