Welfare Is Gold Xeelad Ka Hortagga Cadaadiska oo uu sameeyey Tekio Collective Intelligence Agency

Naqshadda Welfare Is Gold Xeelad Ka Hortagga Cadaadiska oo uu sameeyey Tekio Collective Intelligence Agency waa mid aad u sharaf badan oo ku guulaysatay tartanka qaybta Naqshadeynta Meeta, Istaraatiijiga iyo Adeegga ee 2021 Abaalmarinta Naxaasta ah ee A' Design Award.

NaxaasAdeeg· 2021

Welfare Is Gold Xeelad Ka Hortagga Cadaadiska

Tekio Collective Intelligence Agency uu sameeyay

Macmiilka: Tekio

Ku Guuleystaha Abaalmarinta Naxaasta ah ee A' Design Award ee Qaybta Adeeg

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Ku Guuleystaha Abaalmarinta La Xaqiijiyey

Xaqiiji Xaaladda Abaalmarinta #123234

Booqo Bogga Ka Eeg A' Design Award War-saxaafadeed Calaamadda Abaalmarinta

Midabada

Naqshadeynta

Wax ku saabsan Welfare Is Gold Xeelad Ka Hortagga Cadaadiska

Welfare Is Gold waa xeelad ka hortag ah cadaadiska (harassment) oo loo sameeyay kooxo weyn oo macdan-qodis ah oo ku taal Mexico. Xeeladdu waxay isku daraa Guddiyada Danaha Shaqaalaha ee unug kasta, hab-maamuus daryeel, barnaamij isgaarsiin oo aad u xoog leh, iyo abuur-web (web application) kaas oo u soo saara qorshe gaar ah shirkad kasta oo qandaraas leh. Waxyaabaha daabacan ee dijitalka ah waxaa ka mid ah sawir-xogeed (infographics), boostar, muuqaalo gaagaaban oo dhaqdhaqaaq leh, sawir-kaartoon, iyo memes. Hab-maamuuskan waxaa lala qorsheeyay shaqaalaha maxalliga ah, waxaana xaqiijiyay unugyada macdan-qodista. Ujeeddadu waa in la abuuro dhaqan shaqo oo ka madax bannaan cadaadis.

Aqoonsiga

Wax ku saabsan Abaalmarinta Naxaasta ah ee A' Design Award

Welfare Is Gold Xeelad Ka Hortagga Cadaadiska waa guuleystaha Abaalmarinta Naxaasta ah ee A' Design Award, aqoonsi sharaf sare leh oo la siiyo naqshado aan caadi ahayn oo lagu garto hal-abuur, hal-abuur cusub iyo caqli. Guuleystayaasha Naxaasta waa shaqooyin xirfad buuxda leh iyo hal-abuur yaab leh oo xaqiijiya khibrad weyn, male-awaal iyo kartida naqshadeeyayaashooda. Welfare Is Gold Xeelad Ka Hortagga Cadaadiska waa walax la filayo inay noqoto mid aad loo tixgeliyo, la ixtiraamo oo la jecel yahay, xirfad cad leh oo hal-abuur cusub leh. Naqshadahan ku guuleystay Abaalmarinta Naxaasta ah ee A' Design Award wuxuu ku darsadaa hab-dhaqanno ugu wanaagsan farshaxanka, sayniska, naqshadaynta iyo tignoolajiyada wuxuuna ku fiican yahay dhawrista tafaasiisha. Welfare Is Gold Xeelad Ka Hortagga Cadaadiska si fiican ayay u buuxisaa baahiyaha, taabataa rabitaannada, soo jiidataa dareenka kicinayaanna xiisaha aqoonta.

Gadaasha Naqshadeynta

Xirmada Warbaahinta

Shahaadooyinka, xubnaha kooxda iyo faahfaahinta farsamada ee uu bixiyay naqshadeeluhu.

Sifooyinka Gaarka ah: We developed a strategy to attend and prevent harassment in the workplace of one of the largest mining groups in Mexico. A major cultural transformation will impact directly up to 8000 National Union Employees and contractors and indirectly to the more than 19,000 employees. The Harassment Prevention Strategy considers the integration of Welfare Commissions, an Attention Protocol, an intensive Communication Program, and a web app to deliver personalized protocols.
Cabbirka & Qaabaynta: Several communications materials include a print version of the Protocol, infographics, animated short videos, posters, and memes. A personalized Protocol for each contractor is generated through the web app as a PDF. Variable dimensions.
Summado: Strategic design, culture transformation, mining, harassment, harassment protocol, cartoons
Tiknoloojiyada Soo Saarka: Printed and digital materials were produced. A web-app allowed a massive workshop to co-create a personalized protocol downloadable for each of the more than 55 contractor companies. Creative memes were another resource to convey meaningful messages that enhanced one on one distribution. These alternative channels helped promote the engagement of the community.
Caqabadda Naqshadda: We faced the challenge of changing the culture of a mining tradition of over 500 years old. The work involved managing the communication of multiple stakeholders. Work at the mine is characterized by stressful environments and high control of activities. The strategy compounds an attention mechanism regarding Welfare Commissions in each unit, a communications campaign, and an extensive protocol with a restorative justice approach.
Cilmi-baadhis: The definition of the situation includes an integrative perspective (on-site anthropological study, cabinet research, review of the state legislation, review of existing programs and communication), coupled with participatory sessions with local employees, as well as the validation with the legal apparatus of the organization.
The Harassment Prevention Protocol was co-designed and validated by the different mining units to serve more than 15,000 employees.
Dhiirrigelinta: To address a sensitive subject as harassment in a stressful environment a participatory process helped to understand the complexity and the local jargon. A supportive infrastructure had to be set before launching a communication campaign. Cartoons help portray everyday situations where a shadow represents the underlying danger of aggressive behaviors often normalized. Resources such as memes and an adaptation of popular songs were part of the communication strategy to deliver the main messages.
Muddada Mashruuca: On August 17, 2020, the Fresnillo plc Harassment Prevention Protocol was launched and is currently ongoing to integrate directly up to 8000 employees of the mining group in Mexico in 2021.
Socodka Hawlgalka: Since the harassment protocol was launched, trust in the process has grown over time. Due to this new protocol, several cases have been worked out jointly with the Union and solved positively for the victims. This joint effort guarantees a process based on confidentiality, efficiency, justice, and accessibility leading to a massive cultural transformation free of harassment at the workplace.
Xubnaha Kooxda: Mervyn Cruz
Ana Lacorte
Marcela Quintana
Tania Pineda
Guadalupe Isaac
Salvador Alcántara
Óscar Hernandez
Fernando Tapia
Citlalli Mazariegos
VIRK
Amaanta Sawirrada: Image #1 Photographer Enrique Arechavala Garay, 01_TEKIO_Fresnillo Main, 2021
Image #2 Graphic Designer Citlalli Mazariegos, 02_TEKIO_Protocol mockup, 2021
Image #3 Graphic Designer Citlalli Mazariegos, 03_TEKIO_Posters mockup, 2021
Image #4 Graphic Designer Citlalli Mazariegos, 04_TEKIO_Web-app mockup, 2021
Image #4 Graphic Designer Citlalli Mazariegos, 05_TEKIO_Brochure mockup, 2021