Naqshadda Nextgen Sme Primary Function: Waayo-aragnimada Diiwaangelinta Macaamiisha ee Phygital oo uu sameeyey Akbank Service Design Team waa mid aad u sharaf badan oo ku guulaysatay tartanka qaybta Naqshadeynta Meeta, Istaraatiijiga iyo Adeegga ee 2026 Abaalmarinta Lacagta ah ee A' Design Award.
LacagAdeeg· 2026
Nextgen Sme Primary Function: Waayo-aragnimada Diiwaangelinta Macaamiisha ee Phygital
Akbank Service Design Team uu sameeyay
Macmiilka: Akbank T.a.Ş
Ku Guuleystaha Abaalmarinta Lacagta ah ee A' Design Award ee Qaybta Adeeg
Ku Guuleystaha Abaalmarinta La Xaqiijiyey
Xaqiiji Xaaladda Abaalmarinta #181933Naqshadeynta
Wax ku saabsan Nextgen Sme Primary Function: Waayo-aragnimada Diiwaangelinta Macaamiisha ee Phygital
Book Text: Kobcinta dhijitaalka ah ee macaamiisha iyo alaabooyin kala duwan waxaa lagu isku daray hal madal Kooxda Naqshadeynta Adeegga ee Akbank iyagoo adeegsanaya hab phygital ah oo helitaan looga baxo laamaha bangiga. Si ka duwan tartamayaasha, xirmooyin badan oo shaqsi ahaan loo qaabeeyay ayaa lagu bixiyaa hal socod, kaas oo lagu awoodo firfircoonaanta dhijitaalka ah ee ilaa 7 alaabo. Warqadaha iyo joogitaanka jireed waa la baabi'iyaa iyada oo loo marayo ansixinta qandaraaska dhijitaalka ah, taas oo loo soo bandhigo qodobkooda ugu horreeya ee hal-abuurka isticmaalka mobaylka. Qaab iibin ku salaysan abaalmarin ayaa la adeegsadaa si loo kordhiyo qoto-dheerida xiriirka macaamiisha iyo hufnaanta iibka labadaba.
Aqoonsiga
Wax ku saabsan Abaalmarinta Lacagta ah ee A' Design Award
Nextgen Sme Primary Function: Waayo-aragnimada Diiwaangelinta Macaamiisha ee Phygital waa guuleystaha Abaalmarinta Lacagta ah ee A' Design Award, aqoonsi sharaf aad u sarreeya oo la siiyo naqshado heerka ugu sarreeya oo quruxsan oo soo jiidasho leh. Guuleystayaasha Lacagta waa shaqooyin aad u dhalaalaya iyo hal-abuur sare leh oo muujiya khibrad, hibo iyo hufnaan naqshadeeyayaashooda. Nextgen Sme Primary Function: Waayo-aragnimada Diiwaangelinta Macaamiisha ee Phygital waa shaqo la filayo inay noqoto shaqo quruxsan oo tusaale ah, xirfad cad leh oo hal-abuur qoto dheer leh. Naqshadahan ku guuleystay Abaalmarinta Lacagta ah ee A' Design Award waa hal-abuur aad loo dareemo oo la ammaano, waxtar leh oo hormariya xuduudaha farshaxanka, sayniska, naqshadaynta iyo tignoolajiyada. Nextgen Sme Primary Function: Waayo-aragnimada Diiwaangelinta Macaamiisha ee Phygital waa hal-abuur dad badan ay doonayaan, kicisa rabitaanno, keena dareenno wanaagsan oo abuura yaab.
Gadaasha Naqshadeynta
Xirmada Warbaahinta
Shahaadooyinka, xubnaha kooxda iyo faahfaahinta farsamada ee uu bixiyay naqshadeeluhu.
- Sifooyinka Gaarka ah
- We integrate customer digitization and diverse products on one platform with a "phygital" approach for access outside branches. Unlike competitors, we offer personalized multi-product bundles in a single flow, enabling activation of up to 7 products digitally. Our "first point of mobile use" innovation eliminates paper and physical presence through digital contract approvals. We employ a reward-based sales model to increase both customer relationship depth and sales efficiency.
- Cabbirka & Qaabaynta
- Based on the insights we gained from the research, we prepared wireframes and prototypes, designed an end to end, simple, functional, sales-focused, and user-friendly interface that aligns with Akbank's design language. Also, we worked with the goal of an understandable and guiding language and established a tone of voice. The design turns complex multi-product banking processes into a streamlined, easy-to-use and coordinated experience.
- Summado
- #E2EZeroBasedDesign #E2EServiceAndExperienceDesign #HolisticSMEBanking #NextGenBankingSolution
- Tiknoloojiyada Soo Saarka
- The experience was shaped through research with approximately 300 SME customers and relationship managers, supported by more than 20 workshops and 3,000 feedback points. These insights showed that SMEs and RMs needed faster, clearer and more integrated onboarding and sales processes. The interface therefore uses guided flows, progressive disclosure and a clear visual hierarchy to support multi-product decisions within a single journey.
- Caqabadda Naqshadda
- The main challenge was simplifying complex and regulation-driven banking processes without losing trust or compliance. The service needed to balance automation with human support, while working consistently across branch, mobile, and out-of-branch contexts. Another challenge was ensuring adoption by both SMEs and relationship managers with different levels of digital maturity, while aligning multiple internal teams around a shared service vision.
- Cilmi-baadhis
- The research aimed to understand how SMEs and relationship managers experience onboarding and product sales in daily banking operations. The main goal was to reduce complexity while enabling faster and more confident decision-making. The study combined interviews, workshops, journey reviews, and feedback analysis with over 300 SME customers and relationship managers. The findings highlighted fragmented processes and high workload. These insights directly shaped a phygital service model that improved efficiency, clarity, and real business outcomes.
- Dhiirrigelinta
- Our mission is to revolutionize SME banking by merging digital speed with human-centric service. SMEs face economic and bureaucratic challenges, so created a phygital ecosystem that integrates digitization and product diversity. By making banking a proactive partner, SMEs gain a competitive edge and lower costs through efficient, automated processes. Available on while our customers need us and providing solutions with paperless, automated flows with E2E digital integrated solutions.
- Muddada Mashruuca
- The design of project started in February 2023 and finished in August 2023 in Turkey, and was realised in January 2025.
- Shatiyada
- Copyrights belong to Akbank T.A.Ş, 2026.
- Xubnaha Kooxda
- Service Design and Process Development Team, Staff Channel Design Team
- Amaanta Sawirrada
- Image #1: Illustrator, Akbank Design Studio, 2026.
Image #2: Illustrator, Akbank Design Studio, 2026.
Image #3: Illustrator, Akbank Design Studio, 2026.
Image #4: Illustrator, Akbank Design Studio, 2026.
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