OHO Lentil Chips Shaqada Koowaad: Baakadaynta Chips-ka oo uu sameeyey Bold Brands

Naqshadda OHO Lentil Chips Shaqada Koowaad: Baakadaynta Chips-ka oo uu sameeyey Bold Brands waa mid aad u sharaf badan oo ku guulaysatay tartanka qaybta Naqshadeynta Xirmooyinka ee 2021 Abaalmarinta Naxaasta ah ee A' Design Award.

NaxaasXirmooyin· 2021

OHO Lentil Chips Shaqada Koowaad: Baakadaynta Chips-ka

Bold Brands uu sameeyay

Macmiilka: Bold Brands

Ku Guuleystaha Abaalmarinta Naxaasta ah ee A' Design Award ee Qaybta Xirmooyin

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Ku Guuleystaha Abaalmarinta La Xaqiijiyey

Xaqiiji Xaaladda Abaalmarinta #122943

Booqo Bogga Ka Eeg A' Design Award War-saxaafadeed Calaamadda Abaalmarinta

Midabada

Naqshadeynta

Wax ku saabsan OHO Lentil Chips Shaqada Koowaad: Baakadaynta Chips-ka

Qoraalka Buugga: OHO Lentil Chips waa naqshad baakadeyn oo loogu talagalay cunto fudud oo lawska (lentil) ku salaysan. Boorsada waxay le'eg tahay 190 x 250 x 50 mm, waxaana lagu daabacay polypropylene iyadoo la adeegsanayo farsamada flexography, oo leh dhalo warqad taaban kara. Asalka warqadda kraft ayaa beddelay midabada dhalaalaya ee caadiga ku ah qaybta cuntooyinka fudud, wuxuuna siiyaa muuqaal dabiici ah. Qaybaha sawir-qaabeed ee la sameeyay waxay kordhiyaan dabeecad madadaalo leh, halka dhadhamada lagu muujiyo sawirro tayo sare leh oo turjumaya. Isku darka labadan qaab ayaa alaabta ka dhigaya mid si sahal ah loo aqoonsado, waxaana loo soo bandhigaa sida ikhtiyaar cunto fudud oo caafimaad leh.

Aqoonsiga

Wax ku saabsan Abaalmarinta Naxaasta ah ee A' Design Award

OHO Lentil Chips Shaqada Koowaad: Baakadaynta Chips-ka waa guuleystaha Abaalmarinta Naxaasta ah ee A' Design Award, aqoonsi sharaf sare leh oo la siiyo naqshado aan caadi ahayn oo lagu garto hal-abuur, hal-abuur cusub iyo caqli. Guuleystayaasha Naxaasta waa shaqooyin xirfad buuxda leh iyo hal-abuur yaab leh oo xaqiijiya khibrad weyn, male-awaal iyo kartida naqshadeeyayaashooda. OHO Lentil Chips Shaqada Koowaad: Baakadaynta Chips-ka waa walax la filayo inay noqoto mid aad loo tixgeliyo, la ixtiraamo oo la jecel yahay, xirfad cad leh oo hal-abuur cusub leh. Naqshadahan ku guuleystay Abaalmarinta Naxaasta ah ee A' Design Award wuxuu ku darsadaa hab-dhaqanno ugu wanaagsan farshaxanka, sayniska, naqshadaynta iyo tignoolajiyada wuxuuna ku fiican yahay dhawrista tafaasiisha. OHO Lentil Chips Shaqada Koowaad: Baakadaynta Chips-ka si fiican ayay u buuxisaa baahiyaha, taabataa rabitaannada, soo jiidataa dareenka kicinayaanna xiisaha aqoonta.

Gadaasha Naqshadeynta

Xirmada Warbaahinta

Shahaadooyinka, xubnaha kooxda iyo faahfaahinta farsamada ee uu bixiyay naqshadeeluhu.

Sifooyinka Gaarka ah: Main idea of this packaging design is presenting a product as healthier and yet funky alternative to an ordinary snack. Kraft paper background stands out from the crowds of bright and intense colour snack packagings and gives it a touch of natural feel. Illustrated graphic elements gives it more life and connection with a customer and in contrast with that flavouring is communicated through high quality photo images. Combination of these three different design elements makes this product distinguishable, attractive to typical customer of such appetisers and gives it perceptible feel of naturalness.
Cabbirka & Qaabaynta: 190 x 250 x 50 mm snacks bag printed on popypropylene.
Summado: Chips packaging, Lentil Chips, Chips Packaging Design, Oho Lentil Chips
Tiknoloojiyada Soo Saarka: Flexograhy with paper touch varnish.
Caqabadda Naqshadda: It is no secret that snacks category is dominated by vibrant intensive colour packagings. Our task was to create packaging that would communicate healthier choice but with the same taste properties, attracting attention not by the colour intensity but with the playful elements and subtle taste indicating illustrations.
Cilmi-baadhis: Determining the target audience and to make appealing product packaging for that specific audience was of supreme importance. As well as understanding what graphic elements helps consumer to recognize this product as a helthier snacking option at the same time considering what graphic components are easthetically pleasing and provoke a buying decision in the first place.
Dhiirrigelinta: OHO - Lentil chips, healthier snack alternative introduced to lithuanian market by one of the historic local snacks producers. Its a symbol of more natural and healthy snacking. That gave an aspiration to create smooth pastel colour packaging with craft paper texture elements. It was decided to make it playful and attractive to a younger audiences because it is the main target audience of this particular brand.
Muddada Mashruuca: This project started in January 2020 February and finished 2020 May.
Socodka Hawlgalka: Product is packed in standard bag. It was certainly dictated by consumer habits and convenience. As a matter of fact manufacturer was limited by by packing hardware as well. Task was to create graphical impact rather than select unusual packaging medium.
Xubnaha Kooxda: Creative Director: Motiejus Gaigalas
Head Of Design: Vytenis Petrusevicius
Graphic Design: Sandra Ramoskaite, Vytenis Petrusevicius
Amaanta Sawirrada: Visuals: Sandra Ramoskaite