Tinkoff Investment Shaqada Ugu Muhiimsan: Muuqaal Xayeysiis oo uu sameeyey Egor Maraev

Naqshadda Tinkoff Investment Shaqada Ugu Muhiimsan: Muuqaal Xayeysiis oo uu sameeyey Egor Maraev waa mid aad u sharaf badan oo ku guulaysatay tartanka qaybta Naqshadeynta Filimka, Fiidiyowga iyo Kartamada ee 2022 Abaalmarinta Naxaasta ah ee A' Design Award.

NaxaasFilim· 2022

Tinkoff Investment Shaqada Ugu Muhiimsan: Muuqaal Xayeysiis

Egor Maraev uu sameeyay

Macmiilka: Blaster Studio

Ku Guuleystaha Abaalmarinta Naxaasta ah ee A' Design Award ee Qaybta Filim

25,727

Ku Guuleystaha Abaalmarinta La Xaqiijiyey

Xaqiiji Xaaladda Abaalmarinta #122056

Booqo Bogga Ka Eeg A' Design Award War-saxaafadeed Calaamadda Abaalmarinta

Midabada

Naqshadeynta

Wax ku saabsan Tinkoff Investment Shaqada Ugu Muhiimsan: Muuqaal Xayeysiis

Qoraalka Buugga: Tinkoff Investment waa muuqaal xayeysiis dhinta soddon ilbiriqsi ah oo loogu talagalay adeeg maalgashi oo bangi. Muuqaalku wuxuu bandhigayaa George Washington isaga oo ah jilaaga ugu weyn. Wuxuu ku fadhiyaa kursi dheer isagoo cunaya pizza, oo daallan iyo caajis ah, waxaana uu matalaa lacagta. Sawirka aan caadiga ahayn ayaa sida fikradda ugu weyn, taasoo ah in lacagta lagu haayo qaab wanaagsan loona diyaariyo si ay u shaqeyso. Muuqaalka wuxuu isku daraa animation-ka cel-ka iyo animation-ka cutout-ka, isagoo lagu daray isku-dhafka dhijitaalka ah. Muuqaalka waxaa si baahsan loo soo bandhigay isagoo ah preroll ka hor muuqaallada online-ka, waxaana uu gaadhay heer sare oo isbeddel (conversion rate) ah.

Aqoonsiga

Wax ku saabsan Abaalmarinta Naxaasta ah ee A' Design Award

Tinkoff Investment Shaqada Ugu Muhiimsan: Muuqaal Xayeysiis waa guuleystaha Abaalmarinta Naxaasta ah ee A' Design Award, aqoonsi sharaf sare leh oo la siiyo naqshado aan caadi ahayn oo lagu garto hal-abuur, hal-abuur cusub iyo caqli. Guuleystayaasha Naxaasta waa shaqooyin xirfad buuxda leh iyo hal-abuur yaab leh oo xaqiijiya khibrad weyn, male-awaal iyo kartida naqshadeeyayaashooda. Tinkoff Investment Shaqada Ugu Muhiimsan: Muuqaal Xayeysiis waa walax la filayo inay noqoto mid aad loo tixgeliyo, la ixtiraamo oo la jecel yahay, xirfad cad leh oo hal-abuur cusub leh. Naqshadahan ku guuleystay Abaalmarinta Naxaasta ah ee A' Design Award wuxuu ku darsadaa hab-dhaqanno ugu wanaagsan farshaxanka, sayniska, naqshadaynta iyo tignoolajiyada wuxuuna ku fiican yahay dhawrista tafaasiisha. Tinkoff Investment Shaqada Ugu Muhiimsan: Muuqaal Xayeysiis si fiican ayay u buuxisaa baahiyaha, taabataa rabitaannada, soo jiidataa dareenka kicinayaanna xiisaha aqoonta.

Gadaasha Naqshadeynta

Xirmada Warbaahinta

Shahaadooyinka, xubnaha kooxda iyo faahfaahinta farsamada ee uu bixiyay naqshadeeluhu.

Sifooyinka Gaarka ah: Blaster team used very uncommon image of George Washington. Banks usually don't want to try something provocative in their advertising campaigns, that's why this work looks quite unusual.

In a main scene one can see George Washington sitting on a sofa and eating a pizza. He isn't in a good shape, he is tired and lazy, and in the end - he is money. This is the key image of this video and this image gives viewers the main idea - keep your money in a good shape, make them work for you.
Cabbirka & Qaabaynta: 30 seconds duration
Summado: video, 2d animation, animation, character, advertising video
Tiknoloojiyada Soo Saarka: Cel animation, cutout animation, Adobe After Effects compositing
Dhiirrigelinta: A client's advertising agency provided Blaster studio with the script, and there was the line about "the money on a bicycle". Blaster team tried different approaches to find the correct way of drawing money on a bicycle, but then they thought about money as a man. And there was actually a man on US dollar , so finally designers found the solution. They decided to portray George Washington as a main hero.

Also for the second video Blaster team made the funny dog. One can find the second video in External link section.
Muddada Mashruuca: Project started and ended in September 2020, it was targeted to russian internet audience.
Socodka Hawlgalka: Lazy Money video was shown widely as a preroll on Youtube and the conversion rate was high enough.
Xubnaha Kooxda: Blaster animation team

Director: Egor Maraev
Producer: Artem Kuzmin
Illustrations: Daniel Shubin
Animation: Kirill Zak
Mikhail Kishov
Compositing: Boris Rostovtsev
Vladimir Sokolov
Sound-design: Alexey Timoshin