Rikchari Xirmada Qaxwaha oo uu sameeyey Planetario

Naqshadda Rikchari Xirmada Qaxwaha oo uu sameeyey Planetario waa mid aad u sharaf badan oo ku guulaysatay tartanka qaybta Naqshadeynta Xirmooyinka ee 2021 Abaalmarinta Birta ah ee A' Design Award.

BirXirmooyin· 2021

Rikchari Xirmada Qaxwaha

Planetario uu sameeyay

Macmiilka: Rikchari Packaging by Planetario

Ku Guuleystaha Abaalmarinta Birta ah ee A' Design Award ee Qaybta Xirmooyin

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Ku Guuleystaha Abaalmarinta La Xaqiijiyey

Xaqiiji Xaaladda Abaalmarinta #121161

Booqo Bogga Ka Eeg A' Design Award War-saxaafadeed Calaamadda Abaalmarinta

Midabada

Naqshadeynta

Wax ku saabsan Rikchari Xirmada Qaxwaha

Rikchari waa naqshad xirmo oo loogu talagalay nooc qaxwo Peru ah oo diiradda saarto waarnimada iyo mas'uuliyadda bulshada. Magaca Rikchari wuxuu ka dhigan yahay "toos" luqadda Quechua-ga, xarafka C-na wuxuu sameeyaa muuqaal u eg labadaba digo qaxwe iyo il. Xirmuhu wuxuu raacayaa naqshadda summadda (logo), taas oo isticmaasha dhismaha far-qorista ee ka soo dhashay qaabab joomatari oo laga soo hormariyay boqortooyadii Inca-ga ee Peru, oo loo yaqaan Tocapu. Qaxwaha waxaa lagu beeraa Chirinos, oo ku taal waqooyiga Peru, taas oo joogsato dhererka 1700 mitir oo ka sarreeya heerka badda. Naqshaddu waxay qaxwaha u soo bandhigaysaa sidii alaab dabiici ah oo leh ujeeddo bulsheed.

Aqoonsiga

Wax ku saabsan Abaalmarinta Birta ah ee A' Design Award

Rikchari Xirmada Qaxwaha waa guuleystaha Abaalmarinta Birta ah ee A' Design Award, aqoonsi sharaf leh oo la siiyo naqshado wanaagsan oo buuxiya shuruudaha xirfadeed iyo kuwa warshadeed ee laga filayo hal-abuurro si wanaagsan loo naqshadeeyay. Guuleystayaasha Birta waxay muujiyaan xirfad weyn, takhasus sare, fahan khabiir iyo awood hal-abuur oo abuurayaashooda. Rikchari Xirmada Qaxwaha waa hal-abuur la filayo inuu noqdo mid aad loo tixgeliyo, la ixtiraamo oo la jecel yahay, wax ku ool ah oo cusub. Naqshadahan ku guuleystay Abaalmarinta Birta ah ee A' Design Award wuxuu isku daraa hab-dhaqannada ugu wanaagsan warshadda wuxuuna leeyahay sifooyin farsamo oo karti leh oo ku xiran aqoon iyo hibo. Dhammaystirkeeda awgeed, Rikchari Xirmada Qaxwaha waa mudan ixtiraam, waxaana loo naqshadeeyay inay keento hagaajin nololeed oo ka caawisa in adduunka laga dhigo meel ka wanaagsan.

Gadaasha Naqshadeynta

Xirmada Warbaahinta

Shahaadooyinka, xubnaha kooxda iyo faahfaahinta farsamada ee uu bixiyay naqshadeeluhu.

Sifooyinka Gaarka ah: Rikchari is a socially responsible coffee brand that stands for sustainability, with a strong smell, precise acidity and a delicious flavor. It was created in Chirinos, in the province of San Ignacio, in the north of Peru, growing at 1700 meters above sea level, the perfect height for Arabica coffee. The new branding and packaging reflect their values: conscience, quality, humanity and commitment. They wanted to maintained the quality and essence of the coffee when it reaches the final consumer.
Cabbirka & Qaabaynta: Dimension: 160 mm x 240 mm / Weight: 250 grams
Summado: design, coffee, coffee design, packaging, coffee packaging, peruvian designs, latin america, peru, peruvian coffee
Tiknoloojiyada Soo Saarka: This design was done digitally with Adobe programs. Physical proofing was also done to check details.
Caqabadda Naqshadda: As a new product, the previous packaging did not fully represent its purpose as a brand, which caused it to communicate a generic aspect that failed to stand out from its competition in the sector.

Rikchari is a brand with purpose, created by two women who care about making the highest quality coffee for their customers, seeking to give value to coffee from Peru and Cajamarca around the country, as well as leaving Peru up high. It is intended that the brand competes as an organic product full of passion, dedication and with a social purpose, so it was necessary to present this in the packaging design.
Cilmi-baadhis: The project seeks to tell the world that Peru has one of the best areas for growing coffee. Rikchari grows on a farm in Cajamarca, which began producing coffee more than 50 years ago, following in the footsteps of an export coffee tradition.

The brand seeks to provide a product that can raise the established standards, to provide work and generate income for several families in the community and to solve different social projects in the town. All this process is strongly related to the brand's values: conscience, humanity, commitment and quality.
Dhiirrigelinta: The brand name, Rikchari, means WAKE UP in Quechua, so we worked with the letter C to represent a silhouette that resembles a coffee bean and an eye. The packaging followed the idea of the logo design, which has a typographic construction that resembles the geometric shapes made in the Inca empire of Peru, known as Tocapu. This design reflects a quality product, made with passion and at the same time a product that reflects its human, social and organic side.
Muddada Mashruuca: The project began at the end of 2019 in Lima, Peru and was completed in June 2020. The printing of the product began in September 2020.
Xubnaha Kooxda: Creative Director: Pedro Alayza Maccera
Account Director: Eddy Alarcón Herrera
Account Coordinator: Sandra Benavente Velando
Art Director: Kevin Huarac Romero
Graphic Designer: Renato Romero Saenz