Chez Vous Aqoonsiga Astaanta Ganacsiga oo uu sameeyey Ruis Vargas

Naqshadda Chez Vous Aqoonsiga Astaanta Ganacsiga oo uu sameeyey Ruis Vargas waa mid aad u sharaf badan oo ku guulaysatay tartanka qaybta Naqshadeynta Garaafigga, Sawir-gacmeedka iyo Isgaarsiinta Muuqaalka ee 2021 Abaalmarinta Lacagta ah ee A' Design Award.

LacagGaraafig· 2021

Chez Vous Aqoonsiga Astaanta Ganacsiga

Ruis Vargas uu sameeyay

Macmiilka: Laika

Ku Guuleystaha Abaalmarinta Lacagta ah ee A' Design Award ee Qaybta Garaafig

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Ku Guuleystaha Abaalmarinta La Xaqiijiyey

Xaqiiji Xaaladda Abaalmarinta #120238

Booqo Bogga Ka Eeg A' Design Award War-saxaafadeed Calaamadda Abaalmarinta

Midabada

Naqshadeynta

Wax ku saabsan Chez Vous Aqoonsiga Astaanta Ganacsiga

Chez Vous waa aqoonsi muuqaal ah oo loo abuuray maqhaayad Beljam ah oo ku taalla Sao Paulo, Brazil. Aqoonsigu wuxuu dib u fasiraa astaamaha Beljamka, sida Magritte, Manneken Pis, roobka iyo bataadhada dabaqadka ah, iyada oo la adeegsanayo qaab sawireed fudud. Qoraallada gaagaaban waxay ka kooban yihiin kala duwanaanshaha lahjadda Beljamka, taasoo ku darta dareen kaftan ah qaabaynta garaafiga. Aqoonsigu waxaa lagu dabaqaa liisaska cuntada, boostarrada, maalka, baakadaynta iyo funaanadaha, taasoo maqhaayadda siinaysa midnimo muuqaal ah. Liisaska cuntada iyo boostarrada waxaa lagu daabacaa offset iyadoo la isticmaalayo midabbada CMYK, halka funaanadaha si dijital ah loo daabaco.

Aqoonsiga

Wax ku saabsan Abaalmarinta Lacagta ah ee A' Design Award

Chez Vous Aqoonsiga Astaanta Ganacsiga waa guuleystaha Abaalmarinta Lacagta ah ee A' Design Award, aqoonsi sharaf aad u sarreeya oo la siiyo naqshado heerka ugu sarreeya oo quruxsan oo soo jiidasho leh. Guuleystayaasha Lacagta waa shaqooyin aad u dhalaalaya iyo hal-abuur sare leh oo muujiya khibrad, hibo iyo hufnaan naqshadeeyayaashooda. Chez Vous Aqoonsiga Astaanta Ganacsiga waa shaqo la filayo inay noqoto shaqo quruxsan oo tusaale ah, xirfad cad leh oo hal-abuur qoto dheer leh. Naqshadahan ku guuleystay Abaalmarinta Lacagta ah ee A' Design Award waa hal-abuur aad loo dareemo oo la ammaano, waxtar leh oo hormariya xuduudaha farshaxanka, sayniska, naqshadaynta iyo tignoolajiyada. Chez Vous Aqoonsiga Astaanta Ganacsiga waa hal-abuur dad badan ay doonayaan, kicisa rabitaanno, keena dareenno wanaagsan oo abuura yaab.

Gadaasha Naqshadeynta

Xirmada Warbaahinta

Shahaadooyinka, xubnaha kooxda iyo faahfaahinta farsamada ee uu bixiyay naqshadeeluhu.

Sifooyinka Gaarka ah: The rereading of the Belgian icons, such as Magritte, Manneken Pis, rain and traditional French fries allowed to create new interpretations and statements that can only be found in Chez Vous. Thus, the restaurant was permeated by graphic manifestations, such as posters, t-shirts, panels and more, providing a sense of visual unity and legitimately Belgian narrative.
Cabbirka & Qaabaynta: Menu, sheet format 520 x 380 mm and Kid Menu, sheet format 300 x 210 mm, printed on offset paper 300 g/m2., 4X40 colors (CMYK). Posters: sheet format 420 x 620 mm printed on offset paper 240 g/m2., 4X0 colors (CMYK). T-shirt printed on digital process.
Summado: Branding, Logotype, Package, label, illustration
Tiknoloojiyada Soo Saarka: Most of the graphic materials were produced in offset in CMYK-scale colors. The posters, with a theme of pop art, in contrast received classic frames. The t-shirts were produced in digital printing. Offset packaging is suitable for delivery.
Caqabadda Naqshadda: The challenge was to construct a visual identity that translated the essence of Belgian culture. And, above all, offer the customer Chez Vous an authentic experience of Belgian cuisine and culture. The definition of the graphic style of the illustrations was instrumental in translating simplicity and synthesis. The textual component was also fundamental to achieve the effect of authenticity, especially bringing dialectal variations to the graphic compositions.
Cilmi-baadhis: The Laika method is based on the synergy between linguistic and pictorial skills. Every project begins with the construction of meaning, an affirmation, and the need to design small graphic narratives. Thus, the visual identity project expands upon the detailed and strategic work of building an imaginary universe that represents the culture of the Chez Vous brand.
Dhiirrigelinta: Chez Vous is the only Belgian restaurant in Sao Paulo. And its original culture was the starting point for the construction of the new visual identity, using the icons, tradition and sense of humor of the country to create a reinterpretation of icons, symbols and narratives, making a visual identity for Chez Vous.
Muddada Mashruuca: The project started in June 2019 and finished in January 2020 in Sao Paulo, Brazil.
Socodka Hawlgalka: The visual identity project contributes to affirming the Belgian cultural essence of the restaurant Chez Vous, emphatically occupying the status of reference of Belgian gastronomy in the city of Sao Paulo. In addition, it allows the client to feel welcomed by the casualness and informality of the visual language and its narratives.
Shatiyada: Laika
Xubnaha Kooxda: Ruis Vargas, Creative Director and Illustrator.
Amaanta Sawirrada: Ricardo Bassetti and Elias Gomes