Mminni Baakadaynta Cabitaanka Khamriga oo uu sameeyey Wen Liu, Qiumin Chen and Weijie Kang

Naqshadda Mminni Baakadaynta Cabitaanka Khamriga oo uu sameeyey Wen Liu, Qiumin Chen and Weijie Kang waa mid aad u sharaf badan oo ku guulaysatay tartanka qaybta Naqshadeynta Xirmooyinka ee 2021 Abaalmarinta Dahabka ah ee A' Design Award.

DahabXirmooyin· 2021

Mminni Baakadaynta Cabitaanka Khamriga

Wen Liu, Qiumin Chen and Weijie Kang uu sameeyay

Macmiilka: Changyu

Ku Guuleystaha Abaalmarinta Dahabka ah ee A' Design Award ee Qaybta Xirmooyin

34,477

Ku Guuleystaha Abaalmarinta La Xaqiijiyey

Xaqiiji Xaaladda Abaalmarinta #119485

Ka Eeg A' Design Award War-saxaafadeed Calaamadda Abaalmarinta

Midabada

Naqshadeynta

Wax ku saabsan Mminni Baakadaynta Cabitaanka Khamriga

Mminni waa naqshad baakadayn oo loo sameeyay brandy loogu talagalay macaamiisha dhalinyarada ah. Xirmadu waxay ka kooban tahay khamri asaasi ah, khamri isku dhafan iyo qalab isku-darid, si dhadhan gaar ah loo diyaarin karo iyada oo aan la iibsan alaab dheeraad ah. Xarafka X wuxuu u taagan yahay waxa aan la garanayn iyo fursado furan, midabkana waxaa loo isticmaalay in badeecada laga fogeeyo muuqaalka dhaqameed ee brandy. Dhalooyinku waxay ka samaysan yihiin muraayad lagu qurxiyay hab gubid ah, sanduuqana waxaa lagu sameeyay qaabaynta caagga. Xirmadu waxay le'eg tahay 198.8 x 122.8 x 122.8 milimitir.

Aqoonsiga

Wax ku saabsan Abaalmarinta Dahabka ah ee A' Design Award

Mminni Baakadaynta Cabitaanka Khamriga waa guuleystaha Abaalmarinta Dahabka ah ee A' Design Award, aqoonsi sharaf aad u weyn oo la siiyo naqshado heerka koowaad ah, cajiib ah oo aan caadi ahayn. Guuleystayaasha Dahabka waa hal-abuurro cusub oo aad u badan, aragti fog leh oo si indho-qabsi ah u dhalaalaya, kuwaas oo ka tarjumaya caqli, xikmad iyo xirfadda naqshadeeyayaashooda. Mminni Baakadaynta Cabitaanka Khamriga waa shaqo la filayo inay noqoto hal-abuur aad loo ammaano, dejisa isbeddello cusub oo weyn, keenta qiimo aan hore loo arag. Naqshadahan ku guuleystay Abaalmarinta Dahabka ah ee A' Design Award waa shaqo cajiib ah oo la ixtiraamo, waxtar weyn leh oo hormarisa xuduudaha farshaxanka, sayniska, naqshadaynta iyo tignoolajiyada. Mminni Baakadaynta Cabitaanka Khamriga waa shaqo abuurta dareenno xoog leh oo rabitaan ah, kicisa xiiso, dhiirigelisa hal-abuur una soo jiidata.

Gadaasha Naqshadeynta

Xirmada Warbaahinta

Shahaadooyinka, xubnaha kooxda iyo faahfaahinta farsamada ee uu bixiyay naqshadeeluhu.

Sifooyinka Gaarka ah: "MMINNI-X-lab" is a brandy specially designed for young people. "X" means unknown, infinite possibilities, goals and hopes in the design, which represents the fearless exploration spirit of young people. The idea of design inspired by the product concept of "towards the unknown, to shine brightly". In order to get rid of the traditional idea of brandy and produce a unique brand recognition, the design uses "unknown" and "colour" as the creative point to attract young people.
Cabbirka & Qaabaynta: Width 198.8mm* Depth 122.8mm* Height 122.8mm
Summado: X-lab, unknown, exploration, fashion, interaction, mixing
Tiknoloojiyada Soo Saarka: The product includes a base wine, a blended wine and a set of wine mixing tool.It mainly uses glass material with decorating firing process, while the wine box adopts plastic mould process.
Caqabadda Naqshadda: The rise of consumption among young people has given birth to a new era of consumption, and is also giving birth to a new round of product revolution. Brandy occupies a small proportion of the young market now. Through interaction and a fresh sense of experience, designers want to use this product to activate the incremental market of brandy in China and expand the business boundary of brandy market.
Cilmi-baadhis: Young people account for a small number of consumers in brandy, and the product is single and there is little emotional interaction with consumers. Designers believe by successfully connecting to young consumers, this is the key to the future market. "MMINNI" is a casual liquor specially designed for young people. It holds brand attitude and value proposition, which are the core of brand personality.It can connect young people from many dimensions, walk into their inner world, and create a fresh consumer experience!
Dhiirrigelinta: Fashion, composed of freshness and trendy sense. Young people like to constantly try new and interesting stuffs, while traditional old-fashioned products can't attract them. On the other hand, they like the trendy consumption experience. So if the product wants to please young people, it needs to be close to them and integrate into their lives.
Muddada Mashruuca: 2020.02~2020.05 Shenzhen, China
Socodka Hawlgalka: Consumers can easily use the mixing tools to make a unique flavor. Also this design is based on 2 elements, the unknown and the color. They are the core value and personality of the brand, which making the communication easier between the brand and the young people. They also reflect the core innovation-the concept of exploring the unknown and blooming the color. At the same time, the general brandy is relatively strong, and the blending requires additional purchase of blended products. MMINNI-X-lab breaks the inherent thinking of consumers and becomes a unique product in the market.
Xubnaha Kooxda: Designer: Wen Liu
Designer: Qiumin Chen
Designer: Weijie Kang