Himalaya Sheet Mask Waardheeg Xaashiyeed ee Maqaarka Wejiga oo uu sameeyey Elephant Design and Himalaya Wellness

Naqshadda Himalaya Sheet Mask Waardheeg Xaashiyeed ee Maqaarka Wejiga oo uu sameeyey Elephant Design and Himalaya Wellness waa mid aad u sharaf badan oo ku guulaysatay tartanka qaybta Naqshadeynta Xirmooyinka ee 2021 Abaalmarinta Lacagta ah ee A' Design Award.

LacagXirmooyin· 2021

Himalaya Sheet Mask Waardheeg Xaashiyeed ee Maqaarka Wejiga

Elephant Design and Himalaya Wellness uu sameeyay

Macmiilka: Himalaya Wellness

Ku Guuleystaha Abaalmarinta Lacagta ah ee A' Design Award ee Qaybta Xirmooyin

31,299

Ku Guuleystaha Abaalmarinta La Xaqiijiyey

Xaqiiji Xaaladda Abaalmarinta #117150

Booqo Bogga Ka Eeg A' Design Award War-saxaafadeed Calaamadda Abaalmarinta

Midabada

Naqshadeynta

Wax ku saabsan Himalaya Sheet Mask Waardheeg Xaashiyeed ee Maqaarka Wejiga

Waardheeg Xaashiyeed ee Himalaya waa naqshad waardheeg loogu talagalay maqaar xaashi ah oo wejiga la mariyo oo ka mid ah qaybta daryeelka gaarka ah. Nidaamku wuxuu daboolayaa shan nooc oo kala duwan wuxuuna isticmaalaa midabyo dhalaalaya, far madadaalo leh iyo qoraal dhexe oo isu-fariin ah. Sawirradu waxay muujinayaan waxyaabaha dabiiciga ah ee alaabta iyagoo qaab jilicsan ah. Baakadda yar waxaa lagu daabacay CMYK, caddaan iyo afar midab oo Pantone gaar ah. Astaanta iyo sawirka waxaa lagu dhammaystiray warniish dhalaalaya oo goobaysan, halka inta kale ee sagxadda ay tahay mid aan dhalaalayn. Naqshadda waxaa loola jeeday inay soo jiidato dadka dhalinyarada ah ee wax iibsada ee suuqyada caalamiga ah.

Aqoonsiga

Wax ku saabsan Abaalmarinta Lacagta ah ee A' Design Award

Himalaya Sheet Mask Waardheeg Xaashiyeed ee Maqaarka Wejiga waa guuleystaha Abaalmarinta Lacagta ah ee A' Design Award, aqoonsi sharaf aad u sarreeya oo la siiyo naqshado heerka ugu sarreeya oo quruxsan oo soo jiidasho leh. Guuleystayaasha Lacagta waa shaqooyin aad u dhalaalaya iyo hal-abuur sare leh oo muujiya khibrad, hibo iyo hufnaan naqshadeeyayaashooda. Himalaya Sheet Mask Waardheeg Xaashiyeed ee Maqaarka Wejiga waa shaqo la filayo inay noqoto shaqo quruxsan oo tusaale ah, xirfad cad leh oo hal-abuur qoto dheer leh. Naqshadahan ku guuleystay Abaalmarinta Lacagta ah ee A' Design Award waa hal-abuur aad loo dareemo oo la ammaano, waxtar leh oo hormariya xuduudaha farshaxanka, sayniska, naqshadaynta iyo tignoolajiyada. Himalaya Sheet Mask Waardheeg Xaashiyeed ee Maqaarka Wejiga waa hal-abuur dad badan ay doonayaan, kicisa rabitaanno, keena dareenno wanaagsan oo abuura yaab.

Gadaasha Naqshadeynta

Xirmada Warbaahinta

Shahaadooyinka, xubnaha kooxda iyo faahfaahinta farsamada ee uu bixiyay naqshadeeluhu.

Sifooyinka Gaarka ah: Himalaya, the iconic Indian wellness brand wanted to add a new product to their extensive portfolio in the Personal Care bracket: Sheet Mask. Aimed at the global markets where their other products have met with success, they wished to make this offering appealing to young audiences. Himalaya & Elephant Design worked together to develop a cohesive packaging system that encapsulated 5 variants, presented in a highly accessible manner for the target audience while retaining Himalaya's core elements
Cabbirka & Qaabaynta: The sheet mask sachet packaging is Width 110 mm x Height 160 mm
The sheet mask carton packaging is Width 115 mm x Height 165 mm x Depth 55 mm
Summado: face sheet mask, packaging design, branding, illustration, personal care, face care, wellness
Tiknoloojiyada Soo Saarka: The sachet packaging is printed using CMYK & White & 4 special pantone colors. The brand logo and image are finished a Spot UV gloss while the remaining surface has a matte finish.
Caqabadda Naqshadda: Since this was the launch of a new product by Himalaya in a cluttered market, the design needed to make the product stand out. The design had to showcase expertise in quality of the product as well as appeal to the young consumer. As the product was to be launched globally, the design agency had to ensure that no cultures were alienated.
Cilmi-baadhis: The design agency undertook a Qualitative Design Research through in-person interviews to understand consumer perceptions & associations with Personal care category, Face sheet masks, Brand Himalaya, and other related keywords. As sheet masks are a new yet cluttered product category, it was important that the design manifests:

a) Depiction of ingredients on pack make it appear more natural & fresh.
b) Convey benefits upfront, and key product usage details in an easy-to-understand manner
c) Engaging & vibrant packaging to attract immediate attention.
Dhiirrigelinta: Our insights revealed that we were catering to consumers that had ritualized the process of mask application, taking it beyond skincare to create an experience beyond revitalization and self-care and turned into a social, fun, engaging moment. Thus, we invoked the idea of a ‘Zen’ time with a bright color palette, playful font and a central ‘note to self’; while retaining Himalaya’s focus on natural ingredients where the sheet mask becomes a gateway to a tranquil experience.
Muddada Mashruuca: The project started in September 2019 and finished in December 2020, in Singapore & India.
Socodka Hawlgalka: The packaging targets young, evolved consumers who believe in investing in their beauty regime and self-care. The design allows brand Himalaya to carry forward its legacy of natural wellness in a youthful contemporary manner. The illustration style manages to strike a balance between being appealing to the youth through its vibrancy as well as an expert mature look. The design is a romanticized depiction of the natural ingredients within the product.
Xubnaha Kooxda: Himalaya Team:
Marketing Manager: Monica Joyappa
Brand Manager: Sangeeta Deshpande

Elephant Design Team:
Co-Founder, Director: Ashwini Deshpande
Design Director: Mayuri Nikumbh
Lead Designer: Yugandhara Dalvi
Senior Designer: Rutuja Mohole
Pre-production: Pravin Kale
Project Manager: Parthivi Joshi
Strategy & Business Development: Reema Mehta
Amaanta Sawirrada: All designs and images are created by Elephant Design.