Lifelong Online Primary Function: Website-ka Ganacsiga Elektaroonigga ah oo uu sameeyey Centrick

Naqshadda Lifelong Online Primary Function: Website-ka Ganacsiga Elektaroonigga ah oo uu sameeyey Centrick waa mid aad u sharaf badan oo ku guulaysatay tartanka qaybta Naqshadeynta Shabakadda iyo Bog-intarnetka ee 2021 Abaalmarinta Lacagta ah ee A' Design Award.

LacagShabakad· 2021

Lifelong Online Primary Function: Website-ka Ganacsiga Elektaroonigga ah

Centrick uu sameeyay

Macmiilka: Lifelong Online

Ku Guuleystaha Abaalmarinta Lacagta ah ee A' Design Award ee Qaybta Shabakad

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Ku Guuleystaha Abaalmarinta La Xaqiijiyey

Xaqiiji Xaaladda Abaalmarinta #113075

Booqo Bogga Ka Eeg A' Design Award War-saxaafadeed Calaamadda Abaalmarinta

Midabada

Naqshadeynta

Wax ku saabsan Lifelong Online Primary Function: Website-ka Ganacsiga Elektaroonigga ah

Lifelong Online waa website ganacsi elektaroonig ah oo loo sameeyay soo bandhigidda iyo iibinta alaabooyinka macaamiisha ee qiimaha sarreeya. Naqshadeynta waxay raacaysaa qaab muuqaal ah oo yar, iyadoo hagitaanka aasaasiga ah, hagitaanka labaad iyo warbaahinta socda la dhigay qaabka F ah oo loo isticmaalo akhrinta content-ka internetka. Astaamaha qeybaha iyo shaandhaynta ayaa dib loogu naqshadeeyay sida nidaam grid badan oo sharraxaya urur kasta. Wareegyada (carousels) waxay iftiimiyaan sifooyinka alaabta, warbaahinta socdana waxay si degdeg ah u gudbisaa macluumaadka. Meel banaan iyo qaab dhismeed macluumaad la fududeeyay ayaa yareeya cakiska waxayna taageeraan go'aammada iibsiga oo dhaqso ah.

Aqoonsiga

Wax ku saabsan Abaalmarinta Lacagta ah ee A' Design Award

Lifelong Online Primary Function: Website-ka Ganacsiga Elektaroonigga ah waa guuleystaha Abaalmarinta Lacagta ah ee A' Design Award, aqoonsi sharaf aad u sarreeya oo la siiyo naqshado heerka ugu sarreeya oo quruxsan oo soo jiidasho leh. Guuleystayaasha Lacagta waa shaqooyin aad u dhalaalaya iyo hal-abuur sare leh oo muujiya khibrad, hibo iyo hufnaan naqshadeeyayaashooda. Lifelong Online Primary Function: Website-ka Ganacsiga Elektaroonigga ah waa shaqo la filayo inay noqoto shaqo quruxsan oo tusaale ah, xirfad cad leh oo hal-abuur qoto dheer leh. Naqshadahan ku guuleystay Abaalmarinta Lacagta ah ee A' Design Award waa hal-abuur aad loo dareemo oo la ammaano, waxtar leh oo hormariya xuduudaha farshaxanka, sayniska, naqshadaynta iyo tignoolajiyada. Lifelong Online Primary Function: Website-ka Ganacsiga Elektaroonigga ah waa hal-abuur dad badan ay doonayaan, kicisa rabitaanno, keena dareenno wanaagsan oo abuura yaab.

Gadaasha Naqshadeynta

Xirmada Warbaahinta

Shahaadooyinka, xubnaha kooxda iyo faahfaahinta farsamada ee uu bixiyay naqshadeeluhu.

Sifooyinka Gaarka ah: Centrick simplified architecture, balanced aesthetics with speed, added invention to engineer this online experience. Research proves content is consumed at amazing speeds in an "F" pattern. Important information was placed along this pattern to drive conversions. Tickers used to rapidly convey information were built into this platform. Filters re-engineered for navigation to educate and enhance user experience. A singular visual language ensured ease, efficiency and scalability.
Cabbirka & Qaabaynta: Shopify was the chosen platform. So, collections had to be re-engineered. Category tags and filters were redesigned as a multi-grid system to educate the offering of each collection. Product features drive sales. Carousels were reconstructed to showcase features, a first on this platform. Tickers, another first, were integrated to deliver efficiency and seamless communication. A clean and minimal visual style ensured aesthetics and speed, allowing the team to capture 300 shots in 32 hours.
Summado: User Experience, User Interface design, Human Centrick Design, Behaviour Design
Tiknoloojiyada Soo Saarka: It started with Centrick's obsession to make things look good, thus perform better. The design revolved around the philosophy "Minimal Maximal". Minimal in style, maximum in function. How a site is organised, dramatically affects how a customer feels. The information architecture minimised information overload, easing customer decisions. Clutter leads to fatigue, so space was used as a resting place for the eye. The 3 second rule of e-commerce was not just respected, but built around.
Caqabadda Naqshadda: The hardest challenge was creating a visual style that aided rapid production of assets while retaining the aesthetic value of the website. It needed a system to reduce time, cost, bringing expandability and scalability to match ease and creativity. Shopify was restrictive. It needed invention across interfaces. During a lockdown 130 products had to be catalogued in 32 hours. It required logistic planning of a whole other level. Centrick had to be uncompromising in design and engineering.
Cilmi-baadhis: Human Study was the foundation of our research methodology. They used tools like ethnography on site, retail observation, purchase decision hierarchy and mystery shopping experiments. Results proved Indian online shoppers seek value in each purchase. E-commerce sites tend to build a lot of clutter to resemble neighbourhood markets. But, this failed to find a sweet spot with online audiences. This endorsed the design philosophy "Minimal Maximal" which cleared the clutter to power sales.
Dhiirrigelinta: To create this new online destination, Centrick studied human behaviour in the offline world and sought inspiration from it. In crowded market places, retention time and engagement was particularly low. Beautiful spaces seemed to better engage audiences, increase their time spent with products and thus boosted sales. However these designed spaces were synonymous with luxury and big ticket items. Centrick found a gap and bridged it. The team took inspiration from beautifully designed showrooms and coupled it with the offerings of a market place. The result was an online destination that showcased high value products in an aesthetically pleasing environment.

Given that such websites have 3 seconds before potential customers turn their backs and walk away without learning about the brand or what's on offer, this design principle changed the way e-commerce and online marketplaces were thought and designed in India.
Muddada Mashruuca: The project started on 15 May 2020 and taken live on 14th July 2020. This included photography of over 130 products in 32 hours and during India's harshest lockdown. The centre for design was in Mumbai. Coding and Development was in Nasik. The brand was based in Delhi.
Socodka Hawlgalka: Core navigation, secondary navigation and tickers were made to follow the “F” shaped pattern for reading web content. Care, a single click for service, extending warranties and tutorials, was placed at its very edge. They pushed the standards of Shopify and enhanced its fundamental components. They changed the construction of collections into eye catching multi grid systems. Their collective obsession to simplify and create efficient and responsive design was at the core of this website.
Xubnaha Kooxda: Roy Menezes
Yash Chauhan
Zara Daruwalla
Malavika Shah
Anamta Shaikh