Macy’s Website Website-ka Ganacsiga Elektarooniga ah oo uu sameeyey Willy Lai and Dave Torres

Naqshadda Macy’s Website Website-ka Ganacsiga Elektarooniga ah oo uu sameeyey Willy Lai and Dave Torres waa mid aad u sharaf badan oo ku guulaysatay tartanka qaybta Naqshadeynta Shabakadda iyo Bog-intarnetka ee 2020 Abaalmarinta Dahabka ah ee A' Design Award.

DahabShabakad· 2020

Macy’s Website Website-ka Ganacsiga Elektarooniga ah

Willy Lai and Dave Torres uu sameeyay

Macmiilka: Macy's

Ku Guuleystaha Abaalmarinta Dahabka ah ee A' Design Award ee Qaybta Shabakad

88,001

Ku Guuleystaha Abaalmarinta La Xaqiijiyey

Xaqiiji Xaaladda Abaalmarinta #93996

Booqo Bogga Ka Eeg A' Design Award War-saxaafadeed Calaamadda Abaalmarinta

Midabada

Naqshadeynta

Wax ku saabsan Macy’s Website Website-ka Ganacsiga Elektarooniga ah

Website-ka Macy's waa madal ganacsi elektaroonig ah oo u oggolaanaysa macaamiisha inay onlayn ka soo iibsadaan alaabta kala duwan ee Macy's. Website-ka ayaa dib loo naqshadeeyay sanadkii 2019 iyadoo si toos ah looga jawaabayo ra'yiga macaamiisha, taasoo keentay naqshad nadiif ah, fudud oo ka dhiirrigelisay moodada. Habka qaabeynta wuxuu ka faa'iidaystaa warbaahinta moodada iyo alaabaha teknoolojiyada macaamiisha, waxaana ujeedadiisu tahay in Macy's laga sooco tafaariiqleyaasha la tartamaya. Waxaa la isticmaalay teknoolojiyad web oo casri ah oo la qabsan karta, sidaas darteed website-ka waxaa lagu daawan karaa kombiyuutarrada laptop-ka, tablet-yada iyo smartphone-yada. Cilmi-baaris ku saabsan waaya-aragnimada isticmaalaha ayaa hagtay dib-u-naqshadaynta, oo ay ku jiraan sahannada, wareysiyada iyo tijaabinta isticmaalka.

Aqoonsiga

Wax ku saabsan Abaalmarinta Dahabka ah ee A' Design Award

Macy’s Website Website-ka Ganacsiga Elektarooniga ah waa guuleystaha Abaalmarinta Dahabka ah ee A' Design Award, aqoonsi sharaf aad u weyn oo la siiyo naqshado heerka koowaad ah, cajiib ah oo aan caadi ahayn. Guuleystayaasha Dahabka waa hal-abuurro cusub oo aad u badan, aragti fog leh oo si indho-qabsi ah u dhalaalaya, kuwaas oo ka tarjumaya caqli, xikmad iyo xirfadda naqshadeeyayaashooda. Macy’s Website Website-ka Ganacsiga Elektarooniga ah waa shaqo la filayo inay noqoto hal-abuur aad loo ammaano, dejisa isbeddello cusub oo weyn, keenta qiimo aan hore loo arag. Naqshadahan ku guuleystay Abaalmarinta Dahabka ah ee A' Design Award waa shaqo cajiib ah oo la ixtiraamo, waxtar weyn leh oo hormarisa xuduudaha farshaxanka, sayniska, naqshadaynta iyo tignoolajiyada. Macy’s Website Website-ka Ganacsiga Elektarooniga ah waa shaqo abuurta dareenno xoog leh oo rabitaan ah, kicisa xiiso, dhiirigelisa hal-abuur una soo jiidata.

Gadaasha Naqshadeynta

Xirmada Warbaahinta

Shahaadooyinka, xubnaha kooxda iyo faahfaahinta farsamada ee uu bixiyay naqshadeeluhu.

Sifooyinka Gaarka ah: In 2019, Macys website was redesigned in direct response to customer feedback, resulting in a clean, simple, and fashion-inspired design that dramatically improved user engagement.
Cabbirka & Qaabaynta: We developed reponsive web design across different devices.
Summado: Macys, macys.com, Web, Website, Redesign, UX, user experience, fashion, e-commerce
Tiknoloojiyada Soo Saarka: We utilized modern responsive web technologies.
Caqabadda Naqshadda: The creative challenges for this project included creating a user friendly, fashion-inspired design at scale while supporting a variety of business goals for a large and complex traditional organization. Culture transformation was crucial to realize and operationalize the new design.
Cilmi-baadhis: Extensive user experience research was performed over the course of the project, including user surveys, user interviews, A/B testing, formal usability lab testing, remote usability testing, and guerrilla-style usability tests conducted at Macys stores.
Dhiirrigelinta: The design of our new website was inspired by premier fashion media and leading consumer technology products, and our goal was to create a clean, simple, and fashion-inspired design that would help differentiate Macys from it's competitors.
Muddada Mashruuca: The project started in October 2018 and finished in October 2019. The team members were based in San Francisco and New York.
Socodka Hawlgalka: Users can access the website via a laptop computer, tablet, or smartphone. The new website design streamlines user purchases through a simpler, cleaner, and fashion-inspired design.
Xubnaha Kooxda: Willy Lai
Dave Torres
Agata Krol
Ricky J Li
Hafez Janssens
Philis Liu
Elena Rubtsova
Stephanie Houle
Amaanta Sawirrada: Images courtesy of Macys.