Dengo 80g Baar Shukulaato oo uu sameeyey Brazil & Murgel Design Studio

Naqshadda Dengo 80g Baar Shukulaato oo uu sameeyey Brazil & Murgel Design Studio waa mid aad u sharaf badan oo ku guulaysatay tartanka qaybta Naqshadeynta Cuntada, Cabbitaanka iyo Farshaxanka Cuntada ee 2020 Abaalmarinta Dahabka ah ee A' Design Award.

DahabFarshaxanka Cuntada· 2020

Dengo 80g Baar Shukulaato

Brazil & Murgel Design Studio uu sameeyay

Macmiilka: Dengo Chocolates

Ku Guuleystaha Abaalmarinta Dahabka ah ee A' Design Award ee Qaybta Farshaxanka Cuntada

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Ku Guuleystaha Abaalmarinta La Xaqiijiyey

Xaqiiji Xaaladda Abaalmarinta #102969

Booqo Bogga Ka Eeg A' Design Award War-saxaafadeed Calaamadda Abaalmarinta

Midabada

Naqshadeynta

Wax ku saabsan Dengo 80g Baar Shukulaato

Dengo 80g waa baar shukulaato ah oo loo sameeyay Dengo Chocolates. Qaabka farshaxanka ah wuxuu ka dhigan yahay walxaha Kaynta Atlantic ee Bahia, Brazil, halkaas oo kakawga laga goosto, sida caleemaha qallalan, caleemo cagaaran iyo iniinyo. Dusha sare ee qalloocan waxay isku daraan xariiqyo laba-geesood ah iyo saddex-geesood ah, sidaas darteed dhammaystirka la safeeyay wuxuu iftiinka ka muujiyaa guud ahaan baarka. Baarka waxaa lagu soo saaraa qaababyo polycarbonate ah oo laga sameeyay qaababyo aluminium ah oo lagu farsameeyay mashiinka CNC, kuwaas oo ilaaliya xariiqyada iyo qalloocyada khafiifka ah. Dhumucda kala duwan waxay bixisaa jab dhawaaq cad leh marka baarka la jebiyo.

Aqoonsiga

Wax ku saabsan Abaalmarinta Dahabka ah ee A' Design Award

Dengo 80g Baar Shukulaato waa guuleystaha Abaalmarinta Dahabka ah ee A' Design Award, aqoonsi sharaf aad u weyn oo la siiyo naqshado heerka koowaad ah, cajiib ah oo aan caadi ahayn. Guuleystayaasha Dahabka waa hal-abuurro cusub oo aad u badan, aragti fog leh oo si indho-qabsi ah u dhalaalaya, kuwaas oo ka tarjumaya caqli, xikmad iyo xirfadda naqshadeeyayaashooda. Dengo 80g Baar Shukulaato waa shaqo la filayo inay noqoto hal-abuur aad loo ammaano, dejisa isbeddello cusub oo weyn, keenta qiimo aan hore loo arag. Naqshadahan ku guuleystay Abaalmarinta Dahabka ah ee A' Design Award waa shaqo cajiib ah oo la ixtiraamo, waxtar weyn leh oo hormarisa xuduudaha farshaxanka, sayniska, naqshadaynta iyo tignoolajiyada. Dengo 80g Baar Shukulaato waa shaqo abuurta dareenno xoog leh oo rabitaan ah, kicisa xiiso, dhiirigelisa hal-abuur una soo jiidata.

Gadaasha Naqshadeynta

Xirmada Warbaahinta

Shahaadooyinka, xubnaha kooxda iyo faahfaahinta farsamada ee uu bixiyay naqshadeeluhu.

Sifooyinka Gaarka ah: Since a glossy chocolate tells a lot about its quality, the shape was designed in order to treat the light as something tangible. The light is explored on a surface that results from a combination of 3D and 2D lines, creating volumes and shapes that portray elements from the Atlantic Forest, where Dengo's cacao is harvested. The chocolate becomes a sculpture that represents seeds, fruits and leaves in an effort to inspire, create brand recognition and convey the brand's message to the consumer.
Cabbirka & Qaabaynta: 80g / Width 80mm x Depth 180m x Height 8 mm (aprox)
Summado: Cocoa, Chocolate, edible, Brazil & Murgel, organic, Brazilian Atlantic forest, cacao, Dengo, Brazil, Bahia
Tiknoloojiyada Soo Saarka: After the first creative steps, which included roughs and hand-carved wax modeling, it was developed the digital model to generate the moulding templates in CNC machined aluminum. This templates were used to manufacture polycarbonate chocolate moulds that guarantees high fidelity of the lines, curves and surfaces, as well as the high-polished finishing of the chocolate.
Caqabadda Naqshadda: Dengo aims for real environmental and social impact through a short production chain, valuing the cocoa farmer's work. Besides, the brand has a spontaneous visual and verbal identity, with a very strong Brazilian identity and style. Therefore, it was essencial that the bar it self should tell the story about it's origin, as well as disrupting the monotony found in ordinary chocolate bars in order to reflect authenticity, spontaneity and the Brazilianness found in the brand's personality.
Cilmi-baadhis: The first of many layers of research is the origin of Dengo's cacao: the cabruca, a traditional cocoa agroforestry system, located in the heart of the Atlantic Forest in Bahia, Brazil. In cabruca, cacao trees are cultivated under tall native species that filter access to light, and promote an active cycle of organic matter, enriching the soil with water and nutrients. Interviews with cocoa farmers, images and visits to the Atlantic Forest were a rich complement for the creation of the concept.
Dhiirrigelinta: The design represents elements found in the Atlantic Forest, the origin of Dengo's cacao, such as dry leaves on the ground, foliage of the tall trees that provide an interesting play of light and shadow, and a variety of seeds. The aesthetics is also influenced by Tarsila do Amaral and Lasar Segall, two of the leading Brazilian Modern Artists. Some key characteristics of their work guided to an expressive style, consistent with what had already been created for the brand in previous projects.
Muddada Mashruuca: The project took place in Sao Paulo, between May and October 2018.
Socodka Hawlgalka: Dengo Chocolate Bar should be intensely perceived through all the senses. Firstly, the bar comes as a surprise after opening its wraps, presenting an unpredictable shape. The vision engages the perception of high quality chocolate by it's polished surface, as the shape communicates the cacao's origin. Secondly, the dynamic thickness allows a crisp snap, which means it is a well-tempered chocolate and provides a good biting experience that enhances the perception of the flavor as well.
Shatiyada: n/a
Xubnaha Kooxda: Creative Director and Designer: Fabio Brazil
Creative Director and Designer: Henrique Murgel
Technical Developer: Alexandre Soong (Atom Studios)
Technical Developer: Hulk Giannelli (Atom Studios)
CEO and Co-Founder at Dengo: Estevan Sartoreli
Head of Operations at Dengo: Gustavo Raguzzani
Maintenance and Project Manager at Dengo: Jhonata Carvalho
Chocolatiere at Dengo: Luciana Lobo
Amaanta Sawirrada: Image #1: Rubens Kato
Image #2: Estudio Gastronomico
Image #3: Estudio Gastronomico
Image #4: Diego Cagnato
Image #5: Diego Cagnato