2019 National Card Collection Day Deck Baakadaynta Turubka Ciyaarta oo uu sameeyey Alexander Chin

Naqshadda 2019 National Card Collection Day Deck Baakadaynta Turubka Ciyaarta oo uu sameeyey Alexander Chin waa mid aad u sharaf badan oo ku guulaysatay tartanka qaybta Naqshadeynta Xirmooyinka ee 2020 Abaalmarinta Dahabka ah ee A' Design Award.

DahabXirmooyin· 2020

2019 National Card Collection Day Deck Baakadaynta Turubka Ciyaarta

Alexander Chin uu sameeyay

Macmiilka: Seasons Playing Cards

Ku Guuleystaha Abaalmarinta Dahabka ah ee A' Design Award ee Qaybta Xirmooyin

41,871

Ku Guuleystaha Abaalmarinta La Xaqiijiyey

Xaqiiji Xaaladda Abaalmarinta #101023

Booqo Bogga Ka Eeg A' Design Award War-saxaafadeed Calaamadda Abaalmarinta

Midabada

Naqshadeynta

Wax ku saabsan 2019 National Card Collection Day Deck Baakadaynta Turubka Ciyaarta

Baakadda Maalinta Qaranka ee Ururinta Turubka ee 2019 waa baakad is-dhexgal leh oo loogu talagalay turubka ciyaarta. Naqshaddu waxay dhiirrigelin ka qaadatay daaraha boqortooyada ee Morocco, iyadoo leh xardho intaglio ah oo u eg dhagax la qoray iyo qaabab joomatari ah. Tartan lagu daabacay dhinaca ayaa ku martiqaadaya isticmaalaha inuu furo albaabka. Kor u qaadista qaanso-dhismeedka iyadoo la marinayo waddo qofin ah ayaa muujinaysa marxaladda koowaad. Muraayad gaar ah oo laba-jiho ah oo leh 30 boqolkiiba daahnaan ayaa qarinaysa qol soo muuqda marka iftiin gudaha laga ifiyo. Muuqaalka ugu dambeeya wuxuu muujinayaa marin iftiimay oo soo noqnoqonaya. Turubka waxaa lagu dahaadhay saameyn dhoobis dhalaalaya oo kor u kacsan.

Aqoonsiga

Wax ku saabsan Abaalmarinta Dahabka ah ee A' Design Award

2019 National Card Collection Day Deck Baakadaynta Turubka Ciyaarta waa guuleystaha Abaalmarinta Dahabka ah ee A' Design Award, aqoonsi sharaf aad u weyn oo la siiyo naqshado heerka koowaad ah, cajiib ah oo aan caadi ahayn. Guuleystayaasha Dahabka waa hal-abuurro cusub oo aad u badan, aragti fog leh oo si indho-qabsi ah u dhalaalaya, kuwaas oo ka tarjumaya caqli, xikmad iyo xirfadda naqshadeeyayaashooda. 2019 National Card Collection Day Deck Baakadaynta Turubka Ciyaarta waa shaqo la filayo inay noqoto hal-abuur aad loo ammaano, dejisa isbeddello cusub oo weyn, keenta qiimo aan hore loo arag. Naqshadahan ku guuleystay Abaalmarinta Dahabka ah ee A' Design Award waa shaqo cajiib ah oo la ixtiraamo, waxtar weyn leh oo hormarisa xuduudaha farshaxanka, sayniska, naqshadaynta iyo tignoolajiyada. 2019 National Card Collection Day Deck Baakadaynta Turubka Ciyaarta waa shaqo abuurta dareenno xoog leh oo rabitaan ah, kicisa xiiso, dhiirigelisa hal-abuur una soo jiidata.

Gadaasha Naqshadeynta

Xirmada Warbaahinta

Shahaadooyinka, xubnaha kooxda iyo faahfaahinta farsamada ee uu bixiyay naqshadeeluhu.

Sifooyinka Gaarka ah: The packaging is an interactive experience designed to mimic the exploration of a Moroccan palace. The experience rewards users with escalating stages based on their efforts in the journey. These reveals in the packaging include discovering hidden rooms and opening impossibly-sized corridors through the use of a bespoke two-way mirror system. By focusing on creating genuine moments of surprise and delight for our customers, our packaging becomes a bridge for stronger user-brand connections.
Cabbirka & Qaabaynta: Width 68mm x Depth 22mm x Height 90mm
Summado: Playing Cards, Engraving, Palace, Mirror, Illusion, Patterns, Scodix, Tile, Morocco, Discovery, Interactive
Tiknoloojiyada Soo Saarka: Each deck is meticulously handcrafted with exotic intaglio engravings that mimic the stonework of the palace gates, where engraving was chosen to best execute on the tight detailing of the designs. The glossy cards inside are coated in a scodix printing process to create a glossy raised-tiling effect that contrasts with the textured exterior in elegant harmony. A custom 30% opacity two-way mirror was designed for the packaging as a crucial element in creating the illusions of the experience.
Caqabadda Naqshadda: The largest obstacle was developing the mirror element of the packaging. For material testing acrylic was found to be most sturdy in thin profile unlike cracking glass, and most stable with reflections unlike film sheets. The structure evolved from a single tuck into a 2 piece shell as a way to introduce the keyhole element and provide mirror protection. The best looking illusions finalized at 30 percent mirror opacity, calibrated for the user’s most likely light source, their phone flashlight.
Cilmi-baadhis: The main goal of the packaging was to create genuine feelings of surprise and achievement, elements shown in neuroscience to better encode experiences into memory and perceive them at higher value. Designing interaction into the packaging was the best way to accomplish this. Optical illusions were chosen for their ability to amaze and ease of implementation. A puzzle discovery format was used as the framework to generate the effort needed for feeling a sense of earned achievement in the user.
Dhiirrigelinta: Inspired by the palaces of Morocco, the 2019 event design pays tribute to the iconic architecture of the region with traditionally decorated gates and exotic geometric patterns throughout that hint at something more. The packaging centers on an interactive challenge labeled on the side to unlock the gate, designed to reward users with discovery moments of different magnitude in direct correlation with their effort and investment towards the experience and brand.
Muddada Mashruuca: Designed in Morocco April 2019
Launched in Chicago, USA October 2019
Socodka Hawlgalka: STAGES OF DISCOVERY. 1) KEYHOLE: User reveals an archway by raising it through the keyhole track of the exterior shell. 2) UNVEILING: When light is shone into the packaging the mirrored reflection vanishes, revealing a hidden room behind the gate. 3) OPEN SESAME: An impossibly-sized palace corridor is discovered inside when users shine light between two arches. The semi-transparent mirrors repeat the internally lit space to create a magical infinity mirror effect for the user to remember.
Shatiyada: .
Xubnaha Kooxda: Creative Director: Alexander Chin
Illustration & Design: Alexander Chin
Amaanta Sawirrada: Photography: Bryan Aellen