Lord Qu Aqoonsi Muuqaal ah oo uu sameeyey Siyu Xu

Naqshadda Lord Qu Aqoonsi Muuqaal ah oo uu sameeyey Siyu Xu waa mid aad u sharaf badan oo ku guulaysatay tartanka qaybta Naqshadeynta Garaafigga, Sawir-gacmeedka iyo Isgaarsiinta Muuqaalka ee 2020 Abaalmarinta Naxaasta ah ee A' Design Award.

NaxaasGaraafig· 2020

Lord Qu Aqoonsi Muuqaal ah

Siyu Xu uu sameeyay

Macmiilka: MET Creative Brand

Ku Guuleystaha Abaalmarinta Naxaasta ah ee A' Design Award ee Qaybta Garaafig

9,501

Ku Guuleystaha Abaalmarinta La Xaqiijiyey

Xaqiiji Xaaladda Abaalmarinta #100477

Booqo Bogga Ka Eeg A' Design Award War-saxaafadeed Calaamadda Abaalmarinta

Midabada

Naqshadeynta

Wax ku saabsan Lord Qu Aqoonsi Muuqaal ah

Qoraalka Buugga: Lord Qu waa aqoonsi muuqaal ah oo loo sameeyay sumad cunto fudud oo ku taal Quzhou, Shiinaha. Aqoonsigani wuxuu soo bandhigayaa dhaqanka cuntada dhaqameed ee Shiinaha si casri ah oo loogu talagalay macaamiisha da'da yar. Xarafka udub dhexaadka ah wuxuu ku salaysan yahay Confucius, halka guntinka timaha xarafku uu u qaabaysan yahay sida rooti la duufsaday (steamed bun). Sawirro riwaayadeed oo khadad ah ayaa isku xira xarafka iyo calaamado taariikhi ah sida masduulaha duulaya, Macbadka Confucius, iyo daruuraha nasiibka wanaagsan. Calaamad san doofaar ah ayaa lagu dabaqay qalabka uumiga, weelasha miiska, laambadaha, iyo taageerayaasha kuraasta ee ku yaal goobta makhaayadda.

Aqoonsiga

Wax ku saabsan Abaalmarinta Naxaasta ah ee A' Design Award

Lord Qu Aqoonsi Muuqaal ah waa guuleystaha Abaalmarinta Naxaasta ah ee A' Design Award, aqoonsi sharaf sare leh oo la siiyo naqshado aan caadi ahayn oo lagu garto hal-abuur, hal-abuur cusub iyo caqli. Guuleystayaasha Naxaasta waa shaqooyin xirfad buuxda leh iyo hal-abuur yaab leh oo xaqiijiya khibrad weyn, male-awaal iyo kartida naqshadeeyayaashooda. Lord Qu Aqoonsi Muuqaal ah waa walax la filayo inay noqoto mid aad loo tixgeliyo, la ixtiraamo oo la jecel yahay, xirfad cad leh oo hal-abuur cusub leh. Naqshadahan ku guuleystay Abaalmarinta Naxaasta ah ee A' Design Award wuxuu ku darsadaa hab-dhaqanno ugu wanaagsan farshaxanka, sayniska, naqshadaynta iyo tignoolajiyada wuxuuna ku fiican yahay dhawrista tafaasiisha. Lord Qu Aqoonsi Muuqaal ah si fiican ayay u buuxisaa baahiyaha, taabataa rabitaannada, soo jiidataa dareenka kicinayaanna xiisaha aqoonta.

Gadaasha Naqshadeynta

Xirmada Warbaahinta

Shahaadooyinka, xubnaha kooxda iyo faahfaahinta farsamada ee uu bixiyay naqshadeeluhu.

Sifooyinka Gaarka ah: Lord Qu is a special snack brand in Quzhou. The original intention of this brand design is to inherit the traditional Chinese food culture. According to the trend of younger mainstream consumers, the designers redefine the traditional snack bar with modern design language, so that more young people understand and fall in love with Quzhou snacks in. Through the comprehensive application of vision and space system, this restaurant is endowed with a new and modern feeling.
Cabbirka & Qaabaynta: In the application of props, the designers make full use of the pig nose visual hammer, develop the steamer of Lord Qu exclusive pig nose on the tableware, the pig nose lamp and backrest seat in the space, make a deep strong link between the product and the brand, and carry out the exclusive brand design.
Summado: Visual Identity, Commercial, Restaurant, Modern, Fashion, IP, Quzhou, Bun, Confucius Temple
Tiknoloojiyada Soo Saarka: The designers combine the IP image of Lord Qu with the classic historical symbols such as flying dragon, Confucius Temple, Xiangyun and allusions with the linear cartoon as the carrier to build the dialogue scene of Lord Qu and the food IP, which not only convey the product and brand value, but also carry the profound connotation of Chinese food culture.
Caqabadda Naqshadda: How to quickly occupy the consumers' cognition for a new brand is also a problem that needs to consider carefully in this case. Therefore, in the development of symbols and props, the designers use the pig nose extracted from two black pigs as brand visual hammer symbols.
Cilmi-baadhis: As the representative of breakfast category, the steamed stuffed bun is faced with the awkward situation of having category and no brand. In the market, there are more cheap and no quality products. However, the emergence of Lord Qu has filled in such a masrket gap.
Dhiirrigelinta: Based on the original intention of the design, the designers decide to build Lord Qu into a snack expert image with personality and story, and establish the exclusive IP of the brand. The whole case takes Confucius as the cultural prototype. The chignon is designed into the shape of a bun. At the same time, the designers borrow the cognition of Kame Sennin in the hearts of young consumers to create the IP image.
Muddada Mashruuca: The project started in January 2018 in Hangzhou and finished in September 2018 in Hangzhou.
Socodka Hawlgalka: The designers create a story for IP, personify the ingredients in the main products.
Shatiyada: Copyrights belong to Siyu Xu, 2018.
Xubnaha Kooxda: Siyu Xu
Youjia Gu
Gaoyang Duan
Miao Pan
Yuting Wang
Xin Wang
Amaanta Sawirrada: Image #1: Photographer MET Creative Brand, Lord Qu, 2018.
Image #2: Photographer MET Creative Brand, Lord Qu, 2018.
Image #3: Photographer MET Creative Brand, Lord Qu, 2018.
Image #4: Photographer MET Creative Brand, Lord Qu, 2018.
Image #5: Photographer MET Creative Brand, Lord Qu, 2018.