Enda kuzviri mukati
W Atlanta Midtown Kugadzirwa Kwemukati meHotera naVirserius Studio

Dhizaini W Atlanta Midtown Kugadzirwa Kwemukati meHotera naVirserius Studio ndiye mukundi anokudzwa zvikuru wemubairo unoremekedza we2020 Mubairo weSimbi we A' Design Award muChikwata cheKukwikwidza cheKugamuchira Vaenzi, Varaidzo, Kufamba neVashanyiri.


SimbiKugamuchira Vaenzi· 2020

W Atlanta Midtown Kugadzirwa Kwemukati meHotera

na Virserius Studio

Mutengi: Virserius Studio

Mukundi weMubairo weSimbi we A' Design Award muChikwata cheKugamuchira Vaenzi

17,018

Mukundi weMubairo Akasimbiswa

Simbisa Mamiriro eMubairo we#96698

Mavara

Dhizaini

Nezvekwa W Atlanta Midtown Kugadzirwa Kwemukati meHotera

W Atlanta Midtown imukati mehotera lobby uye bhawa riri muAtlanta, Georgia, muUnited States. Dhizaini iyi yakavakirwa pamusha uye bindu rakavanzika remunhu asiriye anonzi Arthur, uyo anounganidza zvinyorwa zvounyanzvi nezvimwe zvinhu panguva yekufamba kwake kwakawanda pasi rese. Lobby uye bhawa zvinofukidza mamita masikweya anosvika 929. Midziyo yakagadzirirwa zvakananga, floring, mifananidzo yeunyanzvi uye zvifukidzo zvemadziro zvedhijitari zvinoumba imba yekugara nebindu remiti nezvinomera. Imba imwe inotsanangura ngano yeOne Thousand and One Nights uye ine mifananidzo yakapendwa pamusoro peimba (ceiling). Matieru anodzikira-dzikira ane zvigaro zveamphitheatre anotsigira basa, hurukuro, kana misangano yakavanzika.

Kuzivikanwa

Nezve Mubairo weSimbi we A' Design Award

Mubairo weSimbi we A' Design Award wakahwinwa ne W Atlanta Midtown Kugadzirwa Kwemukati meHotera, rukudzo runokudzwa runopiwa kumadhizaini akanaka anozadzisa zvinodiwa zvehunyanzvi neyeindasitiri zvinotarisirwa kuzvigadzirwa zvakagadzirwa zvakanaka. Vakunda veSimbi vanoratidza unyanzvi hukuru, hunyanzvi hwakakwirira, kunzwisisa kwevakachenjera uye kugona kwekugadzira kwevagadziri vavo. W Atlanta Midtown Kugadzirwa Kwemukati meHotera inotarisirwa kuva chigadzirwa chinokudzwa zvakanyanya, chinoremekedzwa uye chinodiwa, chinoshanda uye chine zvitsva. Dhizaini iyi yakahwina Mubairo weSimbi we A' Design Award inosanganisa maitiro akanakisa eindasitiri uye ine hunhu hwetekinoroji hwakakwana hwakabatana neruzivo nehunyanzvi. Nekushanda kwayo zvakanaka, W Atlanta Midtown Kugadzirwa Kwemukati meHotera inoremekedzwa uye yakagadzirirwa kupa kuvandudzwa kwehupenyu kunobatsira kuita kuti nyika ive nzvimbo iri nani.

Shure kweDhizaini

Bepa Renhau

Zvikwereti, nhengo dzetiimu nezvimwe zvakadzama zvakapihwa nemudhizaina.

Hunhu Hwakasiyana
This design was a departure from other W branded hotels, essentially marking it a rebrand for this location. The art pays homage to the city of Atlanta as the epicenter of music, entertainment and sport and crafts a very robust story about of fictional character Arthur.
Kukura & Kupakiwa
The lobby and bar measure approximately 929.0304 square metres
Matagi
art, hotel, renovation, redesign, usa, atlanta, design, hospitality, public spaces, lobby, luxury
Tekinoroji Yekugadzira
The bespoke furniture, flooring, art collection lining the walls and digital wallcovering were designed by Virserius Studio, representating Arthur's living room and botanical garden. His den was inspired by the Middle Eastern folktale, One Thousand and One Nights, and represents his many travels to that region. The den includes art designed by Virserius Studio and commissioned by a local artist to paint onto the ceiling. The intimate seating arrangements in the living room include tufted pieces with traditional and bohemian touches, the flowers on the ceiling are taken from the garden itself.
Changamire yeDhizaini
The client objective for the W Atlanta Midtown rebrand was to cater to a different guest clientele, to skew to a crowd full of flair and sophistication. Virserius Studio wanted the space to reveal this new guest experience bit by bit, versus having it apparent upon entry. They wanted to design something rich and elegant with elements of surprise that were also functional and could cater to different audiences.
Tsvakurudzo
To create the fictional character of Arthur and the narrative for his estate and garden, Virserius Studio traveled to Georgia to research the history of Atlanta and the state of Georgia in general, learning about nature that is unique to the area, as well as an understanding of music and entertainment that Atlanta is known for. In additional Virserius Studio came up with a profile of the type of person Arthur would be, a well heeled renaissance man who appreciated the arts, Southern hospitality and loves being from Atlanta.
Chikurudziro
The concept for the hotel was the recreation of the estate and secret garden of a fictional character named Arthur. The estate is decorated with his collection of art and other items obtained during his extensive world travels. He takes great pride in these collections and wants to share the stories behind these possessions. He also hopes they will make great conversational pieces, inspiring special moments among friends during their visit.
Nguva yePurojekiti
The project began in 2018 in Atlanta, Georgia, USA, and was finished in January 2019. Additional updates have since been made, completed in Fall 2019.
Mafambiro eBasa
In the lobby are tiered terraces with amphitheater seating that can be used to work, chat, people watch, the choice is theirs. This area may be cordoned off for private gatherings if desired.
Nhengo dzeTimu
Principal Designer: Virserius Studio
Art Consultants: Imaggo Production
Zvikwereti zveMifananidzo
Image 1: Photographer Michael Kleinberg, 2019
Image 2: Photographer Michael Kleinberg, 2019
Image 3: Photographer Michael Kleinberg, 2019
Image 4: Photographer Michael Kleinberg, 2019
Image 5: Photographer Michael Kleinberg, 2019

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