China Moutai Dhizaini yeMukati meChitoro Chekutengesa naScene Aesthetics Design Co., Ltd

Dhizaini China Moutai Dhizaini yeMukati meChitoro Chekutengesa naScene Aesthetics Design Co., Ltd ndiye mukundi anokudzwa zvikuru wemubairo unoremekedza we2026 Mubairo weBronzi we A' Design Award muChikwata cheKukwikwidza cheNzvimbo yeMukati neMusangano.

BronziMukati· 2026

China Moutai Dhizaini yeMukati meChitoro Chekutengesa

na Scene Aesthetics Design Co., Ltd

Mutengi: Scene Aesthetics Design Co., Ltd

Mukundi weMubairo weBronzi we A' Design Award muChikwata cheMukati

6,326

Mukundi weMubairo Akasimbiswa

Simbisa Mamiriro eMubairo we#181493

Ona pa A' Design Award Mashoko Enhau Bheji reMubairo

Mavara

Dhizaini

Nezvekwa China Moutai Dhizaini yeMukati meChitoro Chekutengesa

China Moutai idhizaini yemukati mechitoro chekutengesa ine mamita mana ari square 317 yakagadzirirwa nzvimbo yekuratidzira mhando yebaijiu. Dhizaini iyi inobatanidza kuratidzwa kwezvigadzirwa nemidziyo inoshandiswa nevashanyi. Mapfunde negorosi zvakarongwa mumitsara ine mutinhimira kuratidza chimiro chenzvimbo iyoyo. Vhiri remavara rinoratidza kuchinja kunoita ruvara rwedoro nekukura kwaro, uye madziro emanhuwiro anotsanangura hwema hwemuto kuburikidza nemifananidzo nezvikamu zvekunhuwidza. Zvidziro zvine maburi zvinoyeuchidza maburi madiki emakate evhu uye zvinoshanda sezvipatsanuri. Matanda akajeka, zvishongedzo zvesimbi, girei yeoyster nemavara akachena zvishoma ndizvo zvinoumba mavara akashandiswa.

Kuzivikanwa

Nezve Mubairo weBronzi we A' Design Award

Mubairo weBronzi we A' Design Award wakahwinwa ne China Moutai Dhizaini yeMukati meChitoro Chekutengesa, rukudzo rwakakwirira kwazvo runopiwa kumadhizaini akasiyana anozivikanwa nekugadzira, njere nekungwara. Vakunda veBronzi mabasa ane unyanzvi hwakakwana uye kugadzira kunoshamisa kunosimbisa ruzivo rukuru, pfungwa nehunyanzvi hwevagadziri vawo. China Moutai Dhizaini yeMukati meChitoro Chekutengesa inotarisirwa kuva chinhu chinokudzwa kwazvo, chinoremekedzwa uye chinodiwa, chine hunyanzvi hunoonekwa uye zvitsva. Dhizaini iyi yakahwina Mubairo weBronzi we A' Design Award inosanganisa maitiro akanakisa muhunyanzvi, sayenzi, dhizaini netekinoroji uye yakasiyana nekutarisisa zvidiki. China Moutai Dhizaini yeMukati meChitoro Chekutengesa inogutsa zvinodiwa zvakanaka, inobata zvishuvo, inokwezva manzwiro uye inomutsa kuda kuziva.

Shure kweDhizaini

Bepa Renhau

Zvikwereti, nhengo dzetiimu nezvimwe zvakadzama zvakapihwa nemudhizaina.

Hunhu Hwakasiyana: This project reimagines the Moutai brand experience space around emotional resonance. Moving beyond traditional liquor retail, it creates an immersive setting where personal memories and cultural identity come alive. The design transcends product display by blending narrative, interactivity, and ritual. Through an intuitive design language, it embodies the brand ethos of celebrating defining life moments and honoring personal stories, turning a simple transaction into an emotional bond.
Kukura & Kupakiwa: 317 square meters
Matagi: Moutai Brand Experience Space, Ecological Logic of Water, Soil, Air, and Microflora, The Chishui River, Brewing Ingredients, and Liquor Flavor Profile, Traditional Chinese Patterns, Wood Application, Soft Color Scheme, Tiered Brand Element System
Tekinoroji Yekugadzira: Light natural woods like maple, oak, and beech account for 45 percent of the palette, evoking warm Eastern elegance. Metal makes up 20 percent, used for joints and detailing to enhance modern sophistication. Oyster gray and off white finishes comprise 30 percent, evoking visual calm and spatial breathability. Signature brand red is kept under 5 percent, reserved for key identifiers or focal installations. All materials prioritize environmental responsibility, durability, and tactile quality.
Changamire yeDhizaini: The core innovation is a living, interactive space that translates the biological traits of baijiu, such as respiration and evolution, into spatial forms and sensory engagement for the first time. Moreover, a tiered brand element system ensures consistency and adaptability across flagship stores, boutiques, and dedicated zones. Meanwhile, three traditional Chinese patterns are reimagined to seamlessly blend intangible cultural heritage aesthetics with modern retail contexts.
Tsvakurudzo: As consumption upgrades and the experience economy grows, premium baijiu brands must move from functional value to emotional resonance. As a national cultural symbol, Moutai aims to enhance cultural depth and contemporary relevance through spatial expression. To support brand strategic transformation, the design aligns with the desires of Generation Z and high net worth individuals for ritual, personalization, and cultural belonging, redefining the relationship between the brand and consumers.
Chikurudziro: The design grows from the living nature of Moutai baijiu, expressing its continuous respiration through earthenware micropores and the gradual flavor evolution over time. It also draws on the natural logic of the Chishui River Basin, integrating water, soil, air, and microflora into spatial design and installations. Three traditional Chinese patterns symbolize hospitality, craft heritage, and flowing sauce aromas. Together, they form a spatial language that blends nature, time, and culture.
Nguva yePurojekiti: The first flagship store is expected to open in Singapore in June 2026.
Mafambiro eBasa: The space features multiple interactive installations. Sorghum and wheat are arranged in rhythmic arrays to reinforce regional identity. A dynamic color wheel illustrates how the Moutai hue evolves with age. A flavor wall decodes the complexity of sauce aromas through visual graphics and scent modules. Perforated screens inspired by the micropores of earthenware jars emulate the slow breathing of aging baijiu, functioning as both spatial dividers and poetic metaphors.
Nhengo dzeTimu: Wendong Zhou,
Liandan Cui,
Qilin Yang,
Jingfan Chen,
Rugui Qiu,
Shuidong He,
Zuoxiu Zhang