Beijing Wangfujing Xiyue Mukati meNzvimbo Yekutengesa (Shopping Mall) naXia Gushuyu Commercial Space Design

Dhizaini Beijing Wangfujing Xiyue Mukati meNzvimbo Yekutengesa (Shopping Mall) naXia Gushuyu Commercial Space Design ndiye mukundi anokudzwa zvikuru wemubairo unoremekedza we2024 Mubairo weGoridhe we A' Design Award muChikwata cheKukwikwidza cheNzvimbo yeMukati neMusangano.

GoridheMukati· 2024

Beijing Wangfujing Xiyue Mukati meNzvimbo Yekutengesa (Shopping Mall)

na Xia Gushuyu Commercial Space Design

Mutengi: Beijing Wangfujing Jinjie Shopping Center Co., Ltd.

Mukundi weMubairo weGoridhe we A' Design Award muChikwata cheMukati

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Dhizaini

Nezvekwa Beijing Wangfujing Xiyue Mukati meNzvimbo Yekutengesa (Shopping Mall)

Beijing Wangfujing Xiyue inzvimbo yemukati meshopping mall inosvika mamita esikweya zviuru gumi nemapfumbamwe nemazana masere (19,800) iri munzvimbo yepakati peBeijing. Dhizaini iyi inobatanidza zvivakwa zvechinyakare zveChina nezvinhu zvemberi kwenguva. Mahuro akatarisa mudenga, mhuka dzepamusoro pedenga, madougong brackets nemadenga ecaisson ndizvo zvinoumba chimiro, apo simbi dzakasanganiswa (metal alloys) dzinopa simba nekugara kwenguva refu. Nzvimbo nhatu dzine zvidzidzo, dzinoti Yuanshi Kou, Sundial Square neQiankun Fang, ndidzo dzinoratidza maatrium. Pasi pekutanga pane nzvimbo dzekudyira uye pasi pechipiri pane zvitoro. Kudziya kweruvara rwechiedza nekupenya kwacho zvinodzorwa kuti zvigadzire mamiriro ekunze akasiyana-siyana.

Kuzivikanwa

Nezve Mubairo weGoridhe we A' Design Award

Mubairo weGoridhe we A' Design Award wakahwinwa ne Beijing Wangfujing Xiyue Mukati meNzvimbo Yekutengesa (Shopping Mall), rukudzo rwakakwirira kwazvo runopiwa kumadhizaini ekutanga, anoshamisa uye akanakisa. Vakunda veGoridhe mabasa ane zvitsva zvakawanda, ane chiratidzo uye anopenya, anoratidza njere, uchenjeri nehunyanzvi hwevagadziri vawo. Beijing Wangfujing Xiyue Mukati meNzvimbo Yekutengesa (Shopping Mall) inotarisirwa kuva chigadzirwa chinorumbidzwa kwazvo, chinoita mafambiro matsva uye chakakura, chinopa kukosha kusati kwamboonekwa. Dhizaini iyi yakahwina Mubairo weGoridhe we A' Design Award basa rinoshamisa, rinoremekedzwa, rinobatsira zvikuru uye rinosundira mberi miganhu yehunyanzvi, sayenzi, dhizaini netekinoroji. Beijing Wangfujing Xiyue Mukati meNzvimbo Yekutengesa (Shopping Mall) inomutsa manzwiro akasimba ekuda, inomutsa mwoyo, inokurudzira kugadzira uye inotikwezva.

Shure kweDhizaini

Bepa Renhau

Zvikwereti, nhengo dzetiimu nezvimwe zvakadzama zvakapihwa nemudhizaina.

Hunhu Hwakasiyana: Beijing Wangfujing Xiyue Shopping Mall stands as a globally renowned commercial street. Wangfujing has witnessed nearly 800 years of commercial evolution in China, and been expected to establish a new form of commerce. This project redefines shopping malls, and even becomes the most culturally vibrant block catering to youthful trends on Wangfujing Street. Through the design and content, it creates a super block where traditional culture and future technology collide and fuse.
Kukura & Kupakiwa: It covers an area of 19,800 square meters.
Matagi: Wangfujing XY Toutiao, Chinese nuclear current shell, youthful trend, cultural confidence, themed business
Tekinoroji Yekugadzira: In the logic of scene creation, traditional culture forms the core structure, while modern materials give the shape. The framework retains the traditional architectural style, using elements like upturned eaves and roof ridge beasts. The decorative materials of metal alloys lead to good strength and durability. The project adopts various materials to improve spatial openness and transparency, and manipulate light in terms of color temperature and brightness, thereby creating diverse atmospheres.
Changamire yeDhizaini: The challenge was creating a space involving diverse labels such as fashion, culture, experience and socializing to lead business trend. The team has set up 3 major themed display points in the atriums: Yuanshi Kou, Sundial Square and Qiankun Fang, realizing a creative futuristic style while inheriting traditional culture. The cyberpunk Beijing rabbit god, featuring trendy visual expressions with a sense of technology, reinterprets the unique historical characteristics of the commercial space.
Tsvakurudzo: Wangfujing Street, as the golden business card of Beijing, stands as the most popular commercial street in the country. Its commercial history of 100 years has become the epitome of modern commercial development in China. The design team has tapped into the power of rejuvenation, focused on Chinese Technology and New Art to steer the future development of Wangfujing, and shaped a new China chic across various fields, meeting the diverse needs of Generation Z and even the Alpha generation.
Chikurudziro: The project is located in a place with cultural significance in the core area of Beijing. Given its unique location, the design team proposed to unlock Beijing from a different perspective. They deeply explored traditional beams, columns, dougong decorative brackets, caisson ceilings, Hutong and quadrangle dwellings, and ancient wisdom related to directions, sundials, Qian and Kun, while incorporating lots of futuristic elements, creating a fusion of culture and future to shape XY Toutiao.
Nguva yePurojekiti: This project started in March, 2022 in Beijing, and finished in December, 2023 in China.
Mafambiro eBasa: The design team, taking spatial design, business format planning, brand introduction, etc. into account, has elevated content and innovated in scene creation, enabling the B1 and B2 floors to respectively encompass dining and trendy retail. This led to the groundbreaking presentation of a unique Y3K immersive new China chic aesthetic space. It offers users an immersive shopping experience, revolutionizing the perception of China chic among young people with futurism that goes beyond imagination.
Nhengo dzeTimu: Wenzhe Gao
Jinchao Hei
Bing Bai
Jiawen Qi