Dhizaini Gamma Bhanga Rakavanzika naVictor Weiss ndiye mukundi anokudzwa zvikuru wemubairo unoremekedza we2023 Mubairo weBronzi we A' Design Award muChikwata cheKukwikwidza cheDhizaini yeNhando.

BronziNhando· 2023

Gamma Bhanga Rakavanzika

na Victor Weiss

Mutengi: Victor Weiss

Mukundi weMubairo weBronzi we A' Design Award muChikwata cheNhando

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Mavara

Dhizaini

Nezvekwa Gamma Bhanga Rakavanzika

Gamma ndibhanga rakavanzika rakagadzirirwa kuva chikwata chinopinda nekukokwa chete kune vanotarisira pfuma. Kuve mutezo kunopiwa kuburikidza nenzira yakadzama yekuongorora hupfumi hwemunhu. Dhizaini inoremekedza tsika dzekare dzebhanga asi ichiwedzera zvivakwa zvazvino. Basa iri rinosanganisira kutumidza zita, hurongwa hwemhando (brand strategy), chimiro chinozivikanwa (visual identity), kugadzirwa kwezvigadzirwa, muvakidzano nedhizaini yemifananidzo. Mutezo mutsva wega wega anogamuchira paketi yakasarudzika ine hendekwe yegoridhe inovhura Gamma Club, bhokisi resigaro nepeni yerhodium. Chinangwa ndechekuchengetedza ukama hwevanhu munzvimbo ino yezera renhare (digital society).

Kuzivikanwa

Nezve Mubairo weBronzi we A' Design Award

Mubairo weBronzi we A' Design Award wakahwinwa ne Gamma Bhanga Rakavanzika, rukudzo rwakakwirira kwazvo runopiwa kumadhizaini akasiyana anozivikanwa nekugadzira, njere nekungwara. Vakunda veBronzi mabasa ane unyanzvi hwakakwana uye kugadzira kunoshamisa kunosimbisa ruzivo rukuru, pfungwa nehunyanzvi hwevagadziri vawo. Gamma Bhanga Rakavanzika inotarisirwa kuva chinhu chinokudzwa kwazvo, chinoremekedzwa uye chinodiwa, chine hunyanzvi hunoonekwa uye zvitsva. Dhizaini iyi yakahwina Mubairo weBronzi we A' Design Award inosanganisa maitiro akanakisa muhunyanzvi, sayenzi, dhizaini netekinoroji uye yakasiyana nekutarisisa zvidiki. Gamma Bhanga Rakavanzika inogutsa zvinodiwa zvakanaka, inobata zvishuvo, inokwezva manzwiro uye inomutsa kuda kuziva.

Shure kweDhizaini

Bepa Renhau

Zvikwereti, nhengo dzetiimu nezvimwe zvakadzama zvakapihwa nemudhizaina.

Hunhu Hwakasiyana: Gamma is perceived as not only a bank, but a private group and invitation-only club. In order to join Gamma you must have more than a high net worth. Gamma is about solid capital, it applies detailed methodology and evaluation of assets for member approval. The status and experience provoke this desire to be inside Gamma, the membership is a statement.
Matagi: Confidentiality, Experience, Prestige, Expertise, Investment, Profit, Transparency, Consultant, Exclusivity, Security, Premium, Incentive, Status, Trust, Credit, Financial
Changamire yeDhizaini: The biggest challenge was to set up a dream team in order to create this very high end technical project. We created Gamma from scratch the Naming, Brand Strategy, Visual Identity, Product Development, Architecture, Graphic Design, Type Design, Photo Retouch, Video Production and more.
Tsvakurudzo: It is a challenge to ride against the tendency waves in design, when brands have worked towards minimalizing physical contact and personal experience. Gamma goes the opposite direction. When one signs the membership contract, they are given a signature package which includes: the exclusive Gamma gold coin which is a key to access the Gamma Club, a box of exclusive Cuban cigars by Arturo Fuente and a unique rhodium pen.
Chikurudziro: To Preserve Human Interaction in a Digital Society." The target audience is Gen X upper class. We focused in creating an exclusive brand for wealth management. With respect to the classic touch points of an antique bank and incorporated modern facilities, Gamma aims to provide the best and most exclusive experience in banking services.
Nguva yePurojekiti: The project was initiated in April 2019, and was concluded in June 2020.

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