Aurum Pakeji yeGoridhe Refu naLLAB Design Ltd

Dhizaini Aurum Pakeji yeGoridhe Refu naLLAB Design Ltd ndiye mukundi anokudzwa zvikuru wemubairo unoremekedza we2021 Mubairo weGoridhe we A' Design Award muChikwata cheKukwikwidza cheDhizaini yeNhando.

GoridheNhando· 2021

Aurum Pakeji yeGoridhe Refu

na LLAB Design Ltd

Mutengi: Aurum

Mukundi weMubairo weGoridhe we A' Design Award muChikwata cheNhando

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Dhizaini

Nezvekwa Aurum Pakeji yeGoridhe Refu

Aurum ibhokisi rechipo rakagadzirirwa goridhe refu rinodyiwa. Pakeji iyi inoratidza chinhu chisati chagadzirwa sechigadzirwa chepamusoro chekutengesa. Chimiro chebhokisi chinotevedzera pakeji yezvishongo. Hwendefa resimbi regoridhe rakaiswa anodize rine zita rebrand rakanyorwa rinovhara bhokisi uye rinoshanda sechikiyi chemagineti. Bepa rine matexture, kudhindwa negoridhe foil uye spot UV zvinoumba kunze kwebhokisi. Ribhoni riri panzvimbo yepamusoro rinobata tweezer yakagadzirirwa basa iri, kuitira kuti goridhe refu rakareruka zvikuru rikwanise kunhongwa nyore nyore. Bepa rinoonekera mukati rinodzivirira goridhe refu riri pasi paro. Bhokisi rine chiyero che88 ne90 ne65 mamirimita.

Kuzivikanwa

Nezve Mubairo weGoridhe we A' Design Award

Mubairo weGoridhe we A' Design Award wakahwinwa ne Aurum Pakeji yeGoridhe Refu, rukudzo rwakakwirira kwazvo runopiwa kumadhizaini ekutanga, anoshamisa uye akanakisa. Vakunda veGoridhe mabasa ane zvitsva zvakawanda, ane chiratidzo uye anopenya, anoratidza njere, uchenjeri nehunyanzvi hwevagadziri vawo. Aurum Pakeji yeGoridhe Refu inotarisirwa kuva chigadzirwa chinorumbidzwa kwazvo, chinoita mafambiro matsva uye chakakura, chinopa kukosha kusati kwamboonekwa. Dhizaini iyi yakahwina Mubairo weGoridhe we A' Design Award basa rinoshamisa, rinoremekedzwa, rinobatsira zvikuru uye rinosundira mberi miganhu yehunyanzvi, sayenzi, dhizaini netekinoroji. Aurum Pakeji yeGoridhe Refu inomutsa manzwiro akasimba ekuda, inomutsa mwoyo, inokurudzira kugadzira uye inotikwezva.

Shure kweDhizaini

Bepa Renhau

Zvikwereti, nhengo dzetiimu nezvimwe zvakadzama zvakapihwa nemudhizaina.

Hunhu Hwakasiyana: Client is a manufacturer of gold leaf. Instead of selling raw materials (thin gold leaves to craftsman or desert ingredients shops), we recommend client to develop a new brand that sell premium edible gold leaf to customers (expand the business model from B2B to B2C). We have designed a premium gift box for the new brand. The gift box is specially designed with glamour and elegance which is made of edible grade material. It comes with a bespoke tweezer to ensure easy application.
Kukura & Kupakiwa: W88mm x D90mm x H65mm
Matagi: luxury, gold, premium, packaging
Tekinoroji Yekugadzira: As AURUM is a new concept of product to market, luxurious touch is essential to be delivered to customers. The box structure and mechanics reference from luxurious jewelry packaging. The box is sealed by an anodized golden metal plate with brand name engraved, and the plate work as the magnetic lock for the packaging. For the outer texture, we used several gold foil stamping effects plus textured paper, with a touch of spot UV to create a unique hand touch. The package box is in several layers, top layer with a small ribbon to hold a small tweezer for pick up the gold leaf. Second layer is a translucent paper with brand name stamped, well protecting the prestige gold leaf, while at the same time create a higher class image for the product.
Changamire yeDhizaini: Hardest part will be the structure and printing effect; as AURUM is a box of gold leaves, it is easily to associate the shininess and texture by applying gold foil printing on the packaging surface. However we would like to go further and more extra-ordinary, we use a matt texture paper and add silver foil on top, then go thru 4C printing on the foil to add on different gradient of gold colors on it. To ensure the color stay on silver foil is challenging.
Tsvakurudzo: We've done a lot of research about the characteristics of gold leaves, e.g. manufacturing process, usage etc. Research are mainly collecting data and insight via internet.
Chikurudziro: With its special qualities of shininess and rareness, genuine gold leaves are traditionally representing prestigious, luxurious and high quality. Thus we would like to show these characteristics thru the packaging. The process of making gold leaves is by hammering a piece of gold for over 20,000 times, to obtain the finest quality and thinnest texture. For this reason, the gold foil graphics on packaging has an irregular shape to show the making of process of gold leaves. We also reference from the structure of jewelry boxes on the packaging box structure, in order to deliver the luxurious touch.
Nguva yePurojekiti: Starts in Dec 2019 to Aug 2020
Mafambiro eBasa: First we do a lot of market research about the gold leaves packaging, and we also research on varies food-grade material for the packaging. Also we have suggest to include a small tweezer for holding the tiny gold leaves (gold leaves are so feather weight that can be blown away easily)
Nhengo dzeTimu: Creative director : Mike Wong
Project director : Tryde Leung
Designer : Chang Lu William Senjau