Absolut Lab Basic Basvo YePop-Up Sitoro Yemukati naMoneys Studio

Dhizaini Absolut Lab Basic Basvo YePop-Up Sitoro Yemukati naMoneys Studio ndiye mukundi anokudzwa zvikuru wemubairo unoremekedza we2023 Mubairo weBronzi we A' Design Award muChikwata cheKukwikwidza cheNzvimbo yeMukati neMusangano.

BronziMukati· 2023

Absolut Lab Basic Basvo YePop-Up Sitoro Yemukati

na Moneys Studio

Mutengi: Moneys Studio

Mukundi weMubairo weBronzi we A' Design Award muChikwata cheMukati

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Dhizaini

Nezvekwa Absolut Lab Basic Basvo YePop-Up Sitoro Yemukati

Absolut Lab isitoro repop-up uye nzvimbo yekuratidza iri kuShanghai, China. Mukati make makagadzirwa nezvikamu zvinogadzirwa zvakaparadzana (modular components), izvo zvinobvumira nzvimbo kuti idzimurwe, ishandiswezve uye ishandiswezve. Pfungwa yekugadzira yakatorwa kubva paMobius Strip. Pasuo pane korido yakamonyoroka yakagadzirwa nemapepa epolycarbonate uye zvinhu zvine girazi (mirrored materials), zvichigadzira nzira yekufamba inoyerera zvakanaka. Denga rine girazi rinoderedza pfungwa yekumanikidzika. Pepa reKraft rinoshandiswazve, simbi isingaodi (stainless steel) uye mapepa epolycarbonate ndizvo zvinhu zvikuru zvakashandiswa. Zvikamu zvese zvakagadzirwa zvisati zvaunzwa panzvimbo (prefabricated), uye kuvakwa panzvimbo pacho kwakapedzwa mumaawa makumi matanhatu (60 hours).

Kuzivikanwa

Nezve Mubairo weBronzi we A' Design Award

Mubairo weBronzi we A' Design Award wakahwinwa ne Absolut Lab Basic Basvo YePop-Up Sitoro Yemukati, rukudzo rwakakwirira kwazvo runopiwa kumadhizaini akasiyana anozivikanwa nekugadzira, njere nekungwara. Vakunda veBronzi mabasa ane unyanzvi hwakakwana uye kugadzira kunoshamisa kunosimbisa ruzivo rukuru, pfungwa nehunyanzvi hwevagadziri vawo. Absolut Lab Basic Basvo YePop-Up Sitoro Yemukati inotarisirwa kuva chinhu chinokudzwa kwazvo, chinoremekedzwa uye chinodiwa, chine hunyanzvi hunoonekwa uye zvitsva. Dhizaini iyi yakahwina Mubairo weBronzi we A' Design Award inosanganisa maitiro akanakisa muhunyanzvi, sayenzi, dhizaini netekinoroji uye yakasiyana nekutarisisa zvidiki. Absolut Lab Basic Basvo YePop-Up Sitoro Yemukati inogutsa zvinodiwa zvakanaka, inobata zvishuvo, inokwezva manzwiro uye inomutsa kuda kuziva.

Shure kweDhizaini

Bepa Renhau

Zvikwereti, nhengo dzetiimu nezvimwe zvakadzama zvakapihwa nemudhizaina.

Hunhu Hwakasiyana: ABSOLUT's century-old brand culture was communicated in this space through a low-carbon and environment-friendly way. Formed by modular components, the space showed a sense of lightness and fluidity. The modular elements are reusable, which transcend time and echo the everlasting charm of the century-old brand. Besides, the modular design approach created a modern shopping experience, and produced a space featuring a distinctive style and a sense of free fusion just like the Mobius Strip.
Kukura & Kupakiwa: Low-carbon and eco-friendly design was highlighted in the project. Recyclable kraft paper, stainless steel, and polycarbonate sheets were chosen as the main materials. Papers rolls were used for a large area of walls, which avoided pollution brought by oil painting. Modules in the interior space were mainly made of stainless steel. The entrance featured a corridor made of curved polycarbonate sheets and mirrored materials. All the props could be recycled after the temporary space was dismantled.
Matagi: Sustainable materials, Green, Recyclable kraft paper, Modular design, Classless space, Innovation, Diversity, Equality, Mobius Strip
Tekinoroji Yekugadzira: The entrance featured a corridor made of curved polycarbonate sheets and mirrored materials, which extended from the indoors to the public outdoor spaces. It formed a structure similar to the Mobius Strip, which broke the spatial boundary and created a curving circulation route. A mirrored ceiling was adopted in the interior, to erase the sense of narrowness in the space and showcase a new and diversified image of the brand. All modules were prefabricated, which were efficient and eco-friendly.
Changamire yeDhizaini: Creating a pop-up store that reflects the brand's features in a space less than 150 square meters through a low-carbon and environment-friendly way was a big challenge. Besides, the tight construction schedule made the task even challenging.

In response, the designers innovatively adopted modular components to construct the space. The modular approach maximized the protection of environment while satisfying functional needs. Finally, the construction of the store was completed in just 60 hours.
Tsvakurudzo: This pop-up store was transformed from a narrow space, and was required to finish on-site construction in merely five days. At the beginning of the project, the designers envisioned a new space image that echoed with the surrounding neighborhood and community, and reconsidered the social boundary between people from the perspective of contemporary art and creative culture.
Chikurudziro: ABSOLUT LAB is a global program of Sweden vodka brand Absolut, and this project was the first experiential store of ABSOLUT LAB. Renovated from an existing site, this pop-up store showcased a free and artistic lifestyle through a modular system. Drawing design inspiration from the Mobius Strip, the space created a fluid shopping experience and conveyed the brand's spirit of striving for excellence to Chinese consumers.
Nguva yePurojekiti: The project started in May 2019 and finished in July 2019 in Shanghai, China.
Mafambiro eBasa: The image of Absolut's typical bottles was refreshed in the space through new materials and forms. The multiple curved surfaces expressed a sense of infinity of the iconic bottles. Stainless steel, which features a sense of technology, endowed the space with a unique temperament. The material was hollowed out, producing an integration of lightness and solidness and creating open views in the space. The formal design of details fully manifested the characteristics of the brand.
Nhengo dzeTimu: Joyce Dong
Yue Qian
Wenhao Liu
Shijie Li
Ting-yu Chen
Zvikwereti zveMifananidzo: YKS