Portal Beoplay Kushambadza Mushandirapamwe naKutuko Studio

Dhizaini Portal Beoplay Kushambadza Mushandirapamwe naKutuko Studio ndiye mukundi anokudzwa zvikuru wemubairo unoremekedza we2023 Mubairo wePulatinamu we A' Design Award muChikwata cheKukwikwidza cheFirimu, Vhidhiyo neAnimesheni.

PulatinamuFirimu· 2023

Portal Beoplay Kushambadza Mushandirapamwe

na Kutuko Studio

Mutengi: Kutuko Studio SL

Mukundi weMubairo wePulatinamu we A' Design Award muChikwata cheFirimu

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Dhizaini

Nezvekwa Portal Beoplay Kushambadza Mushandirapamwe

Mushandirapamwe wekusimudzira mahedhifoni ayo Beoplay Portal. Iwo mastreamer akagovera chigadzirwa kuti chienderere kuhutachiona. Pasi pekudaidzira Ruzha runoumba nyika yako, vaifanira kugadzira zvimiro zvishanu zvichireva zvikamu zveindasitiri yemitambo yemavhidhiyo. Pamusoro pekuva nechimiro chikuru chekuona, chiitiko chakakwidziridzwa kumakwikwi enzvimbo yezvinhu zvehuroyi zvakavigwa mufuremu yega yega. Chikwata chakatarisana neyakasiyana-siyana dhizaini umo protagonist yaive chigadzirwa uye ruzivo rwekuishandisa.

Kuzivikanwa

Nezve Mubairo wePulatinamu we A' Design Award

Mubairo wePulatinamu we A' Design Award wakahwinwa ne Portal Beoplay Kushambadza Mushandirapamwe, rukudzo rwakakwirira kwazvo runopiwa kumadhizaini akasiyana chaizvo, akanaka uye anoyevedza. Vakunda vePulatinamu zvishamiso zvekugadzira, uchapupu hwemiganhu yekugadzira kwepfungwa, uye vanoratidza unyanzvi husingakundikani nenjere dzevagadziri vavo. Madhizaini aya anotarisirwa kuva mabasa anozivikanwa kwazvo anotsanangura runako rwenguva, anobatsira kugara zvakanaka kwenharaunda uye anosundira mberi miganhu yehunyanzvi, sayenzi, dhizaini netekinoroji. Portal Beoplay Kushambadza Mushandirapamwe inoratidza chiyero chepamusoro-soro chekunaka uye pasina kupokana inoita kuti nyika ive nzvimbo iri nani nehunhu hwayo hunobatsira uye hune basa. Portal Beoplay Kushambadza Mushandirapamwe ibasa rakahwina Mubairo wePulatinamu we A' Design Award rinomutsa zvishuvo, rinokurudzira, rinotifadza uye rinomutsa mufaro mukuru.

Shure kweDhizaini

Bepa Renhau

Zvikwereti, nhengo dzetiimu nezvimwe zvakadzama zvakapihwa nemudhizaina.

Hunhu Hwakasiyana: Bang&Olufsen wanted to launch a campaign to promote its Beoplay portal headphones.
The streamers shared the production to make it viral. In addition, they ran a contest in which 23 eastereggs were hidden. Under the claim Sound that shapes your world, Kutuko had to create 5 scenarios, alluding to categories of the video game industry. In addition to having a great visual impact, the experience was elevated to a competition for the location of the fetish objects hidden in each frame.
Kukura & Kupakiwa: The export format and technical specifications are:

16:9, FHD, 1920X1080px optimisation with .mp4. compression codecs (h264).
1:1, FHD, 1920X1920px optimisation with .mp4 compression codecs.
9:16, FHD, 1080X192020px optimisation with .mp4 compression codecs. (h264)

These same formats can be exported at a higher quality without .mov (h265) compression.
Matagi: 3D, 3DMAX, Animation, C4D, Cinema 4D, Interior Design, Motion Design, Motion Graphics, Rendering
Tekinoroji Yekugadzira: Kutuko started with a search for references and inspiration on websites such as Behance, Pinterest or Artstation, which they accumulated on moodboards on the Milanote website. Then they started a small composition sketch of the scene in Photoshop and once they had what they liked, they moved on to 3D. For this, we always use Cinema 4D software and the Redshift rendering engine along with various plugins such as Turbulence FD for the smoke simulations or Forester for the creation of trees.
Changamire yeDhizaini: The creative demands of this piece required a solid and consolidated professional studio with high quality standards, which is why Paco, from Fan Content, trusted us once again to create such a striking and powerful piece on a creative and visual level.
Tsvakurudzo: The workflow and human talent was divided between modellers, motion graphers, creative directors, art directors, riggers, character designers and managers focused on the production phases of creativity, art, storytelling, bso, realisation, modelling, texturing, lighting, postproduction and sfx, through an internal platform for the correct monitoring of the project.
Chikurudziro: Under the claim Sound that shapes your world, Kutuko had to create 5 different scenarios that worked well together, alluding to key categories of the video game industry to engage the broad spectrum and profile of the target audience. Therefore, not only was there a great visual and sound impact from the start, but the experience was elevated to gamification and competition for the location of the fetish objects hidden in each frame.
Nguva yePurojekiti: The Bang&Olufsen production took place in Madrid, by Kutuko Studio, from February to May 2022.
Mafambiro eBasa: The video project is a standard full HD 1920X1080px format with optimised compression for social media and digital media such as web or e-commerce. In addition, and to make the content more consumable and adaptable, we worked specifically on 16:9, 1:1 and 9:16 proportions, to nurture all existing digital channels.
Mapetenzi: Kutuko Studio SL
Nhengo dzeTimu: Agency:
Fan Content
Client:
Bang & Olufsen
Project Manager:
Álvaro Ibáñez
Creatives Directors:
Paco Chanivet (Fan Content), Carlos Cabrera (Kutuko)
Lead 3D Artist:
Maite Martínez, Ibón Vergara, Luís Marín, Carlos Cabrera
3D Artist:
Andrea Marshall, Daniel Pomares
2D Artist:
Victor Angulo
SFX & Marvelous Designer:
Rodrigo Marchán
3D Modeling:
Daniel Jiménez
Groom design:
Michael Birefo
Zvikwereti zveMifananidzo: Boutique Visual Kutuko Studio, Beoplay Portal, 2022