Grundig Heinzelmann Limited Edition Firimu reAnimation Yekusimudzira naDigital Panorama

Dhizaini Grundig Heinzelmann Limited Edition Firimu reAnimation Yekusimudzira naDigital Panorama ndiye mukundi anokudzwa zvikuru wemubairo unoremekedza we2021 Mubairo wePulatinamu we A' Design Award muChikwata cheKukwikwidza cheFirimu, Vhidhiyo neAnimesheni.

PulatinamuFirimu· 2021

Grundig Heinzelmann Limited Edition Firimu reAnimation Yekusimudzira

na Digital Panorama

Mutengi: Digital Panorama

Mukundi weMubairo wePulatinamu we A' Design Award muChikwata cheFirimu

252,882

Mukundi weMubairo Akasimbiswa

Simbisa Mamiriro eMubairo we#118526

Shanyira Saiti Ona pa A' Design Award Mashoko Enhau Bheji reMubairo

Mavara

Dhizaini

Nezvekwa Grundig Heinzelmann Limited Edition Firimu reAnimation Yekusimudzira

Grundig Heinzelmann Limited Edition ifirimu reanimation rekusimudzira rakagadzirirwa redhiyo yakafuridzirwa nedhizaini yenhoroondo. Redhiyo yeHeinzelmann yakaunzwa muna 1946 seredhiyo yebhokisi remuti yakavakwa isina machubhu. Firimu iri rinodudzirazve nhaka iyi kuburikidza nenyika yemuti nesimbi yakakweshwa zviri mukuwirirana. Zvinhu zvese zvakagadzirwa uye zvakafambiswa munzvimbo ine mativi matatu vachishandisa magirafiki ekombiyuta. Firimu iri rinomhanya kwemasekondi makumi matanhatu mune full high definition uye rinopera mukamuri ine mhepo yekare asi yemazuva ano.

Kuzivikanwa

Nezve Mubairo wePulatinamu we A' Design Award

Mubairo wePulatinamu we A' Design Award wakahwinwa ne Grundig Heinzelmann Limited Edition Firimu reAnimation Yekusimudzira, rukudzo rwakakwirira kwazvo runopiwa kumadhizaini akasiyana chaizvo, akanaka uye anoyevedza. Vakunda vePulatinamu zvishamiso zvekugadzira, uchapupu hwemiganhu yekugadzira kwepfungwa, uye vanoratidza unyanzvi husingakundikani nenjere dzevagadziri vavo. Madhizaini aya anotarisirwa kuva mabasa anozivikanwa kwazvo anotsanangura runako rwenguva, anobatsira kugara zvakanaka kwenharaunda uye anosundira mberi miganhu yehunyanzvi, sayenzi, dhizaini netekinoroji. Grundig Heinzelmann Limited Edition Firimu reAnimation Yekusimudzira inoratidza chiyero chepamusoro-soro chekunaka uye pasina kupokana inoita kuti nyika ive nzvimbo iri nani nehunhu hwayo hunobatsira uye hune basa. Grundig Heinzelmann Limited Edition Firimu reAnimation Yekusimudzira ibasa rakahwina Mubairo wePulatinamu we A' Design Award rinomutsa zvishuvo, rinokurudzira, rinotifadza uye rinomutsa mufaro mukuru.

Shure kweDhizaini

Bepa Renhau

Zvikwereti, nhengo dzetiimu nezvimwe zvakadzama zvakapihwa nemudhizaina.

Hunhu Hwakasiyana: Grundig Intermedia roots lie in the traditional German company Grundig, which was founded in 1945 and achieved world fame with its radios and televisions. After the Second World War Germany was in ruins and so were most radios but new production was tightly controlled by the allies. Radio dealer Max Grundig saw an opportunity and built Heinzelmann, a Grundig radio without tubes that was not officially a radio. And this was the same legendary design that was brought to life today.
Kukura & Kupakiwa: 1920 1080 Full HD Duration 60 seconds Frame Rate 25Fps
Matagi: Grundig, Heinzelmann, Radio, Animation, Digital Panorama
Tekinoroji Yekugadzira: %100 CGI animation. All elements were modelled in 3d space and animated in Maxon’s Cinema 4D software. Compositing was made in Adobe After Effects.
Changamire yeDhizaini: The main objective was to support Grundig’s motto, Embracing change is good if you remain true to yourself in a convincing plus entertaining way. The world of this product had to be mysterious and simple. The main elements of the animation were the wooden and brushed metallic materials that was used to build the classic design. They had to look real to convince the audience. Combining all these with a dramatic music in harmony, was the main challenge. The room we saw at the ending, had to reflect a feeling for a timeless, retro looking but modern life ambiance. We believe that we could achieve this.
Tsvakurudzo: Sales reports and benchmarks were examined to filter the most known designs of radios. We came across the fact that Grundig Heinzelmann is very well known product since 1946. Our client briefed us about the history of this product and we leveled this up. The animation was planned to be aired on social media such as Grundig’s Youtube channel and retail stores in all around Europe. The store visitors were subjected to a questionairre to measure the effectiveness of the film.
Chikurudziro: Grundig introduced its legendary Heinzelmann product in 1946. It was designed as a wooden box tubeless radio. This wooden design inspired us and we built the way over the wood idea. We dreamed a world of wood and metal in harmony without loosing the roots of Grundig brand.
Nguva yePurojekiti: Our first presentation of the idea to the client was in the first week of December 2020. Production started within a week. We finished and delivered the final film at the end of December 2020.
Mafambiro eBasa: This is a CG Animation video. Planned to be played on social media platforms such as Youtube, Vimeo, Facebook, Instagram and Grundig’s web site.
Mapetenzi: Copyrights belong to Arcelik A.S, 2019
Nhengo dzeTimu: Client - Arcelik Global Content Studio
Agency - Digital Panorama
Creative – Emre GOREN
3D Supervisor - Emre GOREN
3D Artist - Emre GOREN
3D Modeling - Teberdar GURBEY
3D Modeling - Emre GOREN
Sound Mix – Emre GOREN
Account Manager (Agency) - Pinar DINCER
Account Specialist (Agency) - Gozde MENTESE
Account Director (Agency) - Sevilay KOP
IT (Agency) - Kaan METEER
Executive Producer (Client) - Tayfun UGUZLUOGLU
Executive Producer (Client) - Gorkem GOR
Zvikwereti zveMifananidzo: Video Credits: Emre GOREN