Secret Exhibition Imba Yekuratidza Zvinotengeswa naYuan Jiang and Chen Song

Dhizaini Secret Exhibition Imba Yekuratidza Zvinotengeswa naYuan Jiang and Chen Song ndiye mukundi anokudzwa zvikuru wemubairo unoremekedza we2022 Mubairo weSimbi we A' Design Award muChikwata cheKukwikwidza cheNzvimbo yeMukati neMusangano.

SimbiMukati· 2022

Secret Exhibition Imba Yekuratidza Zvinotengeswa

na Yuan Jiang and Chen Song

Mutengi: SODA Architects

Mukundi weMubairo weSimbi we A' Design Award muChikwata cheMukati

34,090

Mukundi weMubairo Akasimbiswa

Simbisa Mamiriro eMubairo we#128604

Ona pa A' Design Award Mashoko Enhau Bheji reMubairo

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Dhizaini

Nezvekwa Secret Exhibition Imba Yekuratidza Zvinotengeswa

Rugwaro rweBhuku: Secret Exhibition inzvimbo yekuratidza zvinotengeswa yakagadzirirwa National Museum of China. Nzvimbo ine 460 square metres inosanganisa hunyanzvi hwedhijitari nehunhu hwechinyakare hweChina hwakagara huripo. Zvivakwa zvakaita sezvitsuwa zvine miumbwe inoyerera zvinoratidza zvigadzirwa zvetsika nehunyanzvi, zvokuti vashanyi vanofamba vachiongorora zvinhu sekunge vari muExhibition kwete muchitoro. Nhengo yakagadzirirwa yemidhiya inobatanidza chiso chechokwadi nechiso chevhachuari, ipapo chirongwa che-augmented reality chinowedzera kiyi yedhijitari inofambirana neimwe. Zviratidzo zvinomwe zvakasarudzwa zvakabudisa pfungwa yerwizi runofamba rwemavara echiChina anoratidzwa pachiratidziro (screen).

Kuzivikanwa

Nezve Mubairo weSimbi we A' Design Award

Mubairo weSimbi we A' Design Award wakahwinwa ne Secret Exhibition Imba Yekuratidza Zvinotengeswa, rukudzo runokudzwa runopiwa kumadhizaini akanaka anozadzisa zvinodiwa zvehunyanzvi neyeindasitiri zvinotarisirwa kuzvigadzirwa zvakagadzirwa zvakanaka. Vakunda veSimbi vanoratidza unyanzvi hukuru, hunyanzvi hwakakwirira, kunzwisisa kwevakachenjera uye kugona kwekugadzira kwevagadziri vavo. Secret Exhibition Imba Yekuratidza Zvinotengeswa inotarisirwa kuva chigadzirwa chinokudzwa zvakanyanya, chinoremekedzwa uye chinodiwa, chinoshanda uye chine zvitsva. Dhizaini iyi yakahwina Mubairo weSimbi we A' Design Award inosanganisa maitiro akanakisa eindasitiri uye ine hunhu hwetekinoroji hwakakwana hwakabatana neruzivo nehunyanzvi. Nekushanda kwayo zvakanaka, Secret Exhibition Imba Yekuratidza Zvinotengeswa inoremekedzwa uye yakagadzirirwa kupa kuvandudzwa kwehupenyu kunobatsira kuita kuti nyika ive nzvimbo iri nani.

Shure kweDhizaini

Bepa Renhau

Zvikwereti, nhengo dzetiimu nezvimwe zvakadzama zvakapihwa nemudhizaina.

Hunhu Hwakasiyana: SODA integrated modern digital art into inherited Chinese aesthetics, and created a cultural and creative exhibition hall with an immersive experience. This design concept breaks down the barriers of traditional museum merchandise space, and makes the Cultural and Creative Exhibition Hall of the National Museum of China to a re-defining contemporary public space with new narrative and new normative.
Kukura & Kupakiwa: 460 square meters
Matagi: Media interactive space, Media integrated exihibition, Digital installation, National Museum of China
Tekinoroji Yekugadzira: In this project, SODA wants to bridge people with space and objects via spatial user experience and interaction in the construction of modern public space.

We researched and customized the media surface to give people a seamless experience in the interaction between physical surface and virtual interface.
We developed a space AR program that adds another layer of virtual space parallel to the physical one, in which visitors can have an extra dimensional experience beyond their everyday cognition, and have an imaginative experience of hyper reality.
Changamire yeDhizaini: The challenge of the design is to break the conventional display of cultural and creative products in the store and allow customers to tour the cultural derivatives like an exhibition, converting the sales space into an exhibition space. The products and the island-like display case complement each other, providing a new way to explore the collections of the National Museum.
Tsvakurudzo: Our team studied and researched important exhibits from different periods at the National Museum and selected seven representative works from them. The ancient texts of the era that they originated are brought together through artistic invention into a long river of words. The final result is a motion graphic image that flows through the led screen in the space of the National Museum.
Chikurudziro: The evolving collection of the National Museum of China contains treasures from Chinese civilization through the ages. The collection includes an ever expanding range from Yin Shang oracle bone to Lunar soil sample, converges into an ever-continuing story of Chinese civilization.
Nguva yePurojekiti: The project started in May 2020 and finished in December 2020, and was exhibited in National Museum of China.
Mafambiro eBasa: Physically, Visitors encounter historic and cultural products along with the flowing shape booths. Virtually, visitors are immersed in the digital flowing river of Chinese characters, which derives from museum collections. SODA interprets Chinese civilization by the contemporary aesthetic vocabulary, initiating a new dialogue on the relationship between history, modern, and people.

Only the participation of people completes the work. Therefore, the exhibition prepared digital souvenirs that can be shared for those who come and explore this new cultural and creative exhibition hall.
Nhengo dzeTimu: Lead Designer: Jiang Yuan and Song Chen
Space & Digital Design Team: He Yue
Zvikwereti zveMifananidzo: Digital Artist: Li Yazhou, Li Ke
Photo Credits: Chen Xiyu
Video: Wang Jiashuai