Transformers the Skin Test House Chitoro Chekanguva naHsuan-Hui Lee

Dhizaini Transformers the Skin Test House Chitoro Chekanguva naHsuan-Hui Lee ndiye mukundi anokudzwa zvikuru wemubairo unoremekedza we2021 Mubairo weSimbi we A' Design Award muChikwata cheKukwikwidza cheNzvimbo yeMukati neMusangano.

SimbiMukati· 2021

Transformers the Skin Test House Chitoro Chekanguva

na Hsuan-Hui Lee

Mutengi: Birkin Creative Integrated Marketing Service Limited

Mukundi weMubairo weSimbi we A' Design Award muChikwata cheMukati

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Nezvekwa Transformers the Skin Test House Chitoro Chekanguva

Transformers the Skin Test House ndechitoro chekanguva chakagadzirirwa brand yezvinodhirwa. Chitoro chakavakwa nemakontena ane chimiro cheshimba, uye pasi, denga nemadziro akagadzirwa nematanda uye zvinhu zvisingakuvadzi zvakatipo环境. Mabhokisi ane mwenje weLED nezvivharo zvinoratidza zvigadzirwa mukati. Zvikamu izvi zvinogona kuvakwa mumaawa gumi nemaviri uye kusanganiswa nemitsara yakasiyana, uye denga rinogona kuwedzerwa panguva yemvura. Zvinhu zvese zvinogona kushandiswa zvakare, uye chitoro chakavakwa nekubviswa kanenge makumi matanhatu kwenzvimbo dzepachena dzemapisi.

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Nezve Mubairo weSimbi we A' Design Award

Mubairo weSimbi we A' Design Award wakahwinwa ne Transformers the Skin Test House Chitoro Chekanguva, rukudzo runokudzwa runopiwa kumadhizaini akanaka anozadzisa zvinodiwa zvehunyanzvi neyeindasitiri zvinotarisirwa kuzvigadzirwa zvakagadzirwa zvakanaka. Vakunda veSimbi vanoratidza unyanzvi hukuru, hunyanzvi hwakakwirira, kunzwisisa kwevakachenjera uye kugona kwekugadzira kwevagadziri vavo. Transformers the Skin Test House Chitoro Chekanguva inotarisirwa kuva chigadzirwa chinokudzwa zvakanyanya, chinoremekedzwa uye chinodiwa, chinoshanda uye chine zvitsva. Dhizaini iyi yakahwina Mubairo weSimbi we A' Design Award inosanganisa maitiro akanakisa eindasitiri uye ine hunhu hwetekinoroji hwakakwana hwakabatana neruzivo nehunyanzvi. Nekushanda kwayo zvakanaka, Transformers the Skin Test House Chitoro Chekanguva inoremekedzwa uye yakagadzirirwa kupa kuvandudzwa kwehupenyu kunobatsira kuita kuti nyika ive nzvimbo iri nani.

Shure kweDhizaini

Bepa Renhau

Zvikwereti, nhengo dzetiimu nezvimwe zvakadzama zvakapihwa nemudhizaina.

Hunhu Hwakasiyana: The design theme is Transformers: The Skin Test House of SK-II. It is meant to be a holistic strategy of brand marketing that can establish social interaction with people in urban public places!
Kukura & Kupakiwa: Size of sole container: W1620 x H290 x D480 cm

The size of the design simulates that of glass container house and contemporary glass house, and the container is built from steel structure. The indoor spaces of all the houses are 225 cm in height. The floor, ceiling, and walls are planned to be made of wooden materials, all of which are eco-friendly. The containers have been repeatedly used for display for approximately 60 times.
Matagi: pop-up shop, creative marketing, Birkin, exhibition, exhibition space, exhibition design, retail design, brand marketing
Tekinoroji Yekugadzira: Wooden materials, eco-friendly materials, LED lights. All the employed materials are eco-friendly and reusable, to the extent that the process of assembly and disassembly have been completed for 60 times.
Changamire yeDhizaini: This design is the result from gradual advances of the glass house, which had spent two and half years on fixing the defects in slidable floors during raining days, inability of altering the numbers based on different demands, inability of assembly, inability of displaying products with lamps other than light boxes, to name but few.

To date, the upgrades of canopy, product showcases, and LED light boxes have made the design fits requirements for all trade fairs in Taiwan. The design integrates into the public with interactive experience to make the spirit of the brand more widely valued.
Tsvakurudzo: The design, inspired by pop up shops, is considered the second marketing center of the brand when the first refers to the designated counter in the department store.

The advantages of this design include:
1. It can be constructed in different quantity of containers.
2. It visually attracts people.
3. It can display the features of the brand with showcases, and purpose of the event with videos.

The design integrates world trends in fashion and utilizes sound and light effects. The carriers improve the publicity of the products, and the brand value will leave a good impression on the public.
Chikurudziro: This design aims for the brand marketing of SK-II, a Japanese cosmetics brand, in a form of pop up store.

This design is a new type of operation which creative marketing strategies are integrated with retail stores under the concept of pop-up shop, featuring its temporariness and portability. It brings residents to a good understanding of the products of the brand and enables them to feel the atmosphere inside the shop in exhibition sessions regardless of location.
Nguva yePurojekiti: Time: January, 2020
Location: The most visited areas beside the most popular department stores of Taiwan for exhibition events which had held 60 sessions within a year.
Mafambiro eBasa: The building volumes can be assembled in 12 hours. The assembly methods include one, one plus one, two plus two, etc.

In view of quick assembly, the shop would be built for testing before arriving at the sites. The process is under scrutiny to reach flawless quality. The details are written below:

1.Canopy would be attached to the houses for rainy weather.
2.The showcases can be switched in position.
3.The automatic doors can be replaced with sliding ones.
4.The sizes of tables and chairs are adjustable to maximize the number of them.
5.When sole container is in use, there would be only one entrance.
Nhengo dzeTimu: Birkin Creative Integrated Marketing
Zvikwereti zveMifananidzo: Birkin Creative Integrated Marketing