Apollee Afifiliga Suāu'u Olive e Antonia Skaraki

O le mamanu Apollee Afifiliga Suāu'u Olive e Antonia Skaraki o se manumalo maualuga tele o le fa'ailoga mamalu 2021 A' Design Award Auro i le Vaega Tauva Mamanu Afifi.

AuroAfifi· 2021

Apollee Afifiliga Suāu'u Olive

na mamanuina e Antonia Skaraki

Tagata Fa'atau: Manoli Canoli

Manumalo o le A' Design Award Auro i le Vaega Afifi

45,751

Manumalo Fa'ailoga Fa'amaonia

Fa'amaonia le Tulaga o le Fa'ailoga mo #94658

Asiasi i le Saite Va'ai i le A' Design Award Fa'asalalauga Pailesi o le Fa'ailoga

Lanu

Le Mamanu

E Uiga ia Apollee Afifiliga Suāu'u Olive

Apollee, Suāu'u Olive Maualuga. O se oloa e fa'afeiloa'i ai tagata fa'atau uma i se malaga i le lagona o le matagofie sili. Fa'amusuia e pona o la'au olive ma le malosi o togāvao olive Eleni, o lenei mamanu e fa'aaloalo i le sootaga i le va o le Tina o le Natura ma lana fanau, ae o mea aoga lelei maualuga e maua ai se lagona tulaga ese ma se tago fa'apitoa. O le auala lea e faia ai le fa'alelei ma se fa'amanatu tumau mo se poto masani fa'apitoa i le kuka ma le fa'ailogaina!

Le Fa'ailogaina

E Uiga i le A' Design Award Auro

O le A' Design Award Auro na manumalo ai Apollee Afifiliga Suāu'u Olive, o se faamaoniga matuā mamalu e tuuina atu i mamanu o le tulaga muamua, matagofie ma maoaʻe. O ē manumalo i le Auro o galuega fou tele, matuā vaai i le lumanaʻi ma susulu e faaalia ai le atamai, le poto ma le tomai o tagata mamanu. E faamoemoeina Apollee Afifiliga Suāu'u Olive e avea ma mea fou e matuā vivii, e faatulaga ai uiga fou ma tetele, e tuuina mai ai se tau e leʻi iai muamua. O lenei mamanu na manumalo i le A' Design Award Auro o se galuega ofoofogia, ua faaaloalogia, e aogā tele ma tuleia atu tapulaʻa o le faatufugaga, saienisi, mamanu ma tekonolosi. Apollee Afifiliga Suāu'u Olive e fatuina ai lagona malosi o le manaʻo, faaosofia le tuinanau, faalauiloa le fatufatuaʻi ma faamalosia i tatou.

I Tua o le Mamanu

Pepa Fa'asalalau

Fa'amaoniaga, sui o le 'au ma fa'amatalaga fa'atekinisi na saunia e le tagata mamanu.

Uiga Fa'apitoa: Welcome to an adventurous journey towards the sense of the sublime. Feel the mystique surrounding a strictly limited production. Experience the extraordinary. Unusual shapes and materials in packaging design always grab our attention. So, inspired by olive tree trunks, this design nods to the bond between Mother Nature and her children, while the high quality materials lend a tactile feel and a lasting impression.
Fua & Fa'apipi'i: Bottle (by Bruni Glass): capacity 515, total height 222, body diameter 88.3, glass weight 500
Box: 244 x 95
Fa'ailoga: Apollee, Olive oil, Packaging, Design, Storytelling, Special Edition, Manoli Canoli
Tekonolosi Gaosiga: Glass & Paper. Environmentally friendly.
Lu'itau o le Mamanu: The brief was to create unique artisanal packaging for an Extra Premium Product. A brand mark that would feel fresh and sophisticated at the same time! The elements and the gold-and-earthy color palette that was used successfully convey the exceptional quality of this unique olive oil, placing sophistication at the forefront, while paying homage to the Greek heritage.
Su'esu'ega: Competition mapping and analysis: A thorough market research was conducted in order to frame the market, the competitors and the potential buyers. In addition, mood boards were formed to better express the values and ethos of the company, and to agree on a direction and a design concept.
Fa'aosofia: The inspiration for creating the brand identity for the Apollee, the Manoli Canoli Premium Olive Oil, came from the origins of the founders, their birth land, the place where Apollo, the god of light, was born, the place where the olives which offer us a supreme extra virgin olive oil are born. Greece. Immerse yourself in the soul of Apollee. This packaging design invites the contemporary connoisseur to experience the boundary pushing flavor and aroma of a premium olive oil.
Umi o le Poloketi: The project began and finished in 2019 in Athens, Greece.
Fa'agasologa o Galuega: The packaging managed to turn consumers into adventurous travelers to the magic land of olive oil. A part of the brand story and USPs of the product were added on the lateral sides of the packaging, thus inviting the consumer not only to examine the product, but also to establish a communication between him or her and the brand.
Sui o le 'Au: Creative Director: Antonia Skaraki
Designers: Evri Makridis, Andreas Deskas, Valia Alousi
Copywriter: Sotiria Theodorou
Fa'aaloaloga o Ata: A.S. Advertising, 2019