Macy’s Website Upegatila Fa'atauga i luga o le Initaneti e Willy Lai and Dave Torres

O le mamanu Macy’s Website Upegatila Fa'atauga i luga o le Initaneti e Willy Lai and Dave Torres o se manumalo maualuga tele o le fa'ailoga mamalu 2020 A' Design Award Auro i le Vaega Tauva Mamanu Upega Tafailagi.

AuroUpega· 2020

Macy’s Website Upegatila Fa'atauga i luga o le Initaneti

na mamanuina e Willy Lai and Dave Torres

Tagata Fa'atau: Macy's

Manumalo o le A' Design Award Auro i le Vaega Upega

88,001

Manumalo Fa'ailoga Fa'amaonia

Fa'amaonia le Tulaga o le Fa'ailoga mo #93996

Asiasi i le Saite Va'ai i le A' Design Award Fa'asalalauga Pailesi o le Fa'ailoga

Lanu

Le Mamanu

E Uiga ia Macy’s Website Upegatila Fa'atauga i luga o le Initaneti

O le upegatila a Macy's o se fa'avae fa'atauga i luga o le initaneti e mafai ai e tagata fa'atau ona fa'atau oloa a Macy's i luga o le upega tafa'ilagi. Na toe fuata'iina le mamanu o le upegatila i le 2019 e tali sa'o ai i fa'amatalaga mai tagata fa'atau, ma i'u ai i se mamanu mamā, faigofie ma fa'aosofia i teuga fa'aonapōnei. O le fa'atulagaga e fa'avae mai ala o fa'asalalauga o teuga ma oloa tekinolosi a tagata fa'atau, ma e fa'amoemoe e fa'ailoga ese ai Macy's mai isi faleoloa tauva. Sa fa'aaogāina tekinolosi fa'aonapōnei e fetuutuuna'i i so'o se masini, ina ia mafai ona va'aia le upegatila i komepiuta feavea'i, tapelā ma telefoni fe'avea'i atamamai. O su'esu'ega i le poto masani a tagata fa'aoga na ta'ita'ia ai le toe fuata'iga o le mamanu, e aofia ai su'esu'ega, fa'atalanoaga ma su'ega o le faigofie ona fa'aogāina.

Le Fa'ailogaina

E Uiga i le A' Design Award Auro

O le A' Design Award Auro na manumalo ai Macy’s Website Upegatila Fa'atauga i luga o le Initaneti, o se faamaoniga matuā mamalu e tuuina atu i mamanu o le tulaga muamua, matagofie ma maoaʻe. O ē manumalo i le Auro o galuega fou tele, matuā vaai i le lumanaʻi ma susulu e faaalia ai le atamai, le poto ma le tomai o tagata mamanu. E faamoemoeina Macy’s Website Upegatila Fa'atauga i luga o le Initaneti e avea ma mea fou e matuā vivii, e faatulaga ai uiga fou ma tetele, e tuuina mai ai se tau e leʻi iai muamua. O lenei mamanu na manumalo i le A' Design Award Auro o se galuega ofoofogia, ua faaaloalogia, e aogā tele ma tuleia atu tapulaʻa o le faatufugaga, saienisi, mamanu ma tekonolosi. Macy’s Website Upegatila Fa'atauga i luga o le Initaneti e fatuina ai lagona malosi o le manaʻo, faaosofia le tuinanau, faalauiloa le fatufatuaʻi ma faamalosia i tatou.

I Tua o le Mamanu

Pepa Fa'asalalau

Fa'amaoniaga, sui o le 'au ma fa'amatalaga fa'atekinisi na saunia e le tagata mamanu.

Uiga Fa'apitoa: In 2019, Macys website was redesigned in direct response to customer feedback, resulting in a clean, simple, and fashion-inspired design that dramatically improved user engagement.
Fua & Fa'apipi'i: We developed reponsive web design across different devices.
Fa'ailoga: Macys, macys.com, Web, Website, Redesign, UX, user experience, fashion, e-commerce
Tekonolosi Gaosiga: We utilized modern responsive web technologies.
Lu'itau o le Mamanu: The creative challenges for this project included creating a user friendly, fashion-inspired design at scale while supporting a variety of business goals for a large and complex traditional organization. Culture transformation was crucial to realize and operationalize the new design.
Su'esu'ega: Extensive user experience research was performed over the course of the project, including user surveys, user interviews, A/B testing, formal usability lab testing, remote usability testing, and guerrilla-style usability tests conducted at Macys stores.
Fa'aosofia: The design of our new website was inspired by premier fashion media and leading consumer technology products, and our goal was to create a clean, simple, and fashion-inspired design that would help differentiate Macys from it's competitors.
Umi o le Poloketi: The project started in October 2018 and finished in October 2019. The team members were based in San Francisco and New York.
Fa'agasologa o Galuega: Users can access the website via a laptop computer, tablet, or smartphone. The new website design streamlines user purchases through a simpler, cleaner, and fashion-inspired design.
Sui o le 'Au: Willy Lai
Dave Torres
Agata Krol
Ricky J Li
Hafez Janssens
Philis Liu
Elena Rubtsova
Stephanie Houle
Fa'aaloaloga o Ata: Images courtesy of Macys.