O le mamanu Macy’s App Redesign Primary Function: Polokalama Faʻatau i Telefoni Feaveaʻi e Willy Lai and Dave Torres o se manumalo maualuga tele o le fa'ailoga mamalu 2020 A' Design Award Ario i le Vaega Tauva Mamanu Fe'avea'i.
ArioFe'avea'i· 2020
Macy’s App Redesign Primary Function: Polokalama Faʻatau i Telefoni Feaveaʻi
na mamanuina e Willy Lai and Dave Torres
Tagata Fa'atau: Macy's
Manumalo o le A' Design Award Ario i le Vaega Fe'avea'i
Manumalo Fa'ailoga Fa'amaonia
Fa'amaonia le Tulaga o le Fa'ailoga mo #94021Le Mamanu
E Uiga ia Macy’s App Redesign Primary Function: Polokalama Faʻatau i Telefoni Feaveaʻi
Book Text: O le Macy's App o se polokalama faʻatau i telefoni feaveaʻi na toe mamanuina i le 2019 mo masini Android ma iOS. O le polokalama e mafai ai e tagata faʻatau ona suʻesuʻe ma faʻatau oloa faʻafoliga, matagofie ma oloa mo le fale mai se telefoni poʻo se tapleti. O le faʻatulagaga e mama ma faigofie, ma faʻaaogaina faʻailoga vaʻaia mai faʻasalalauga faʻafoliga ma oloa tekonolosi mo tagata faʻatau. O meafaigaluega e faʻavae i luga o le meapueata e lagolagoina ai le suʻesuʻe ma le totogi, ma o vaega o le mea moni faʻateleina e mafai ai e tagata faʻatau ona vaʻavaʻai muamua i oloa aʻo leʻi faʻatauina. O le toe mamanuina na faʻavae i luga o suʻesuʻega tetele a tagata faʻaaoga ma manatu mai tagata faʻatau, ma o le auai a tagata faʻaaoga na faʻateleina ina ua maeʻa le faʻalauiloaina.
Le Fa'ailogaina
E Uiga i le A' Design Award Ario
O le A' Design Award Ario na manumalo ai Macy’s App Redesign Primary Function: Polokalama Faʻatau i Telefoni Feaveaʻi, o se faamaoniga matuā mamalu e tuuina atu i mamanu sili ona lelei, matagofie ma mataʻutia. O ē manumalo i le Ario o galuega susulu tele ma fatufatuaʻi e faaalia ai le poto, le taleni ma le atamai o tagata mamanu. E faamoemoeina Macy’s App Redesign Primary Function: Polokalama Faʻatau i Telefoni Feaveaʻi e avea ma galuega matagofie, o se fesuiaiga mo isi, e iloga i le tomai faapolofesa ma mea fou loloto. O lenei mamanu na manumalo i le A' Design Award Ario o se mea e iloga, ua mataʻina e aogā ma tuleia atu tapulaʻa o le faatufugaga, saienisi, mamanu ma tekonolosi. Macy’s App Redesign Primary Function: Polokalama Faʻatau i Telefoni Feaveaʻi o se mea e fiafia i ai le toatele, e fafagu ai manaʻoga, aumaia ai lagona lelei ma tupu ai le ofo.
I Tua o le Mamanu
Pepa Fa'asalalau
Fa'amaoniaga, sui o le 'au ma fa'amatalaga fa'atekinisi na saunia e le tagata mamanu.
- Uiga Fa'apitoa
- In 2019, we redesigned Macys app in direct response to customer feedback that our site was in need of improvement. We launched a new app design that was clean, simple, and fashion-inspired. User engagement increased dramatically following the launch of the new design.
- Fua & Fa'apipi'i
- We developed native apps for Android and iOS platforms.
- Fa'ailoga
- Macys, Macys App, App, Redesign, UX, user experience, fashion, e-commerce
- Tekonolosi Gaosiga
- We utilized native app technologies, including camera-based features for scan and pay, and augmented reality features.
- Lu'itau o le Mamanu
- The creative challenges for this project included creating a user friendly, fashion-inspired design at scale while supporting a variety of business goals for a large and complex traditional organization. Culture transformation was crucial to realize and operationalize the new design.
- Su'esu'ega
- Extensive user experience research was performed over the course of the project, including user surveys, user interviews, A/B testing, formal usability lab testing, remote usability testing, and guerrilla-style usability tests conducted at Macys stores.
- Fa'aosofia
- The design of our new app was inspired by premier fashion media and leading consumer technology products, and our goal was to create a clean, simple, and fashion-inspired design that would help differentiate Macys from it's competitors.
- Umi o le Poloketi
- The project started in October 2018 and finished in October 2019. The team members were based in San Francisco and New York.
- Fa'agasologa o Galuega
- Users can access the app via a smartphone or table. The new app design streamlines user purchases through a simpler, cleaner, and fashion-inspired design.
- Sui o le 'Au
- Willy Lai
Dave Torres
Olchi Skant
Ricky J Li
Tussanee Garcia-Shelton
Philis Liu
Amanda Richardson
Stephanie Houle - Fa'aaloaloga o Ata
- Images courtesy of Macys.
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