Light - Discovering Umbria Typographic Tusi e Paul Robb

O le mamanu Light - Discovering Umbria Typographic Tusi e Paul Robb o se manumalo maualuga tele o le fa'ailoga mamalu 2020 A' Design Award Apamemea i le Vaega Tauva Mamanu Lolomi.

ApamemeaLolomi· 2020

Light - Discovering Umbria Typographic Tusi

na mamanuina e Paul Robb

Tagata Fa'atau: Salt & Pepper

Manumalo o le A' Design Award Apamemea i le Vaega Lolomi

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Manumalo Fa'ailoga Fa'amaonia

Fa'amaonia le Tulaga o le Fa'ailoga mo #88176

Asiasi i le Saite Va'ai i le A' Design Award Fa'asalalauga Pailesi o le Fa'ailoga

Lanu

Le Mamanu

E Uiga ia Light - Discovering Umbria Typographic Tusi

Ina ua maeʻa le mafuie tele o le 2016, na manaʻomia e le Umbria Region o Italia se toe faʻaleleia o ana fesoʻotaʻiga. O le lisi lenei o le faigamalaga faʻaalia le mauoa aganuʻu o nofoaga e le iloa o le teritori. O laupepa taʻitasi o vaega o loʻo tusia na faʻaautu i le fesoʻotaʻiga o tala. E ui lava e tele lava ata pueina o le malamalama ma le aganuu le vaaia, o le tusitusiga vaega o le lisi na togafitia e faapaleni ai le tala vaʻaia.

Le Fa'ailogaina

E Uiga i le A' Design Award Apamemea

O le A' Design Award Apamemea na manumalo ai Light - Discovering Umbria Typographic Tusi, o se faamaoniga matuā mamalu e tuuina atu i mamanu ese e iloga i le fatufatuaʻi, le atamai ma le poto. O ē manumalo i le Apamemea o mea e iai le tomai atoa ma fatufatuaʻi mataʻina e faamaonia ai le poto masani tele, le mafaufau ma le atamai o tagata mamanu. E faamoemoeina Light - Discovering Umbria Typographic Tusi e avea ma mea e vivii tele, ua pelepelea, e iloga i le tomai faapolofesa ma mea fou. O lenei mamanu na manumalo i le A' Design Award Apamemea e tuufaatasia ai faiga sili i le faatufugaga, saienisi, mamanu ma tekonolosi ma e sili ona lelei i le mataituina o mea itiiti. Light - Discovering Umbria Typographic Tusi e faamalieina matagofie manaʻoga, pa i manaʻo, faalataina lagona ma faaosofia le fia iloa.

I Tua o le Mamanu

Pepa Fa'asalalau

Fa'amaoniaga, sui o le 'au ma fa'amatalaga fa'atekinisi na saunia e le tagata mamanu.

Uiga Fa'apitoa: Dynamically anchoring the catalogs are two bespoke typefaces. The first font is three different combinations. Inspired from concealing and reflect the words with controlled randomness emulating the lighting situations in continual flux. The same word yields different combinations each time creating a rhythmic pattern.
The second font was inspired by shadows within the photographs and the idea of expanding light. Each letter is extended characterizing the long-drawn shadows.
Fua & Fa'apipi'i: Cover: Fedrigoni sirio black black gr. 290
Internal pages: Fedrigoni arco design da gr. 140
Fa'ailoga: Type/Font Design, Identity design, Catalog, Photography, Typography
Tekonolosi Gaosiga: Volume: 256 pages
Cover: Silkscreen printing
Internal pages: 4 color offset
Lu'itau o le Mamanu: Having been affected by the earthquake of 2016, these catalogs explore and celebrate the cultural unseen beauty of the region of Umbria. The catalog accompanies the traveling exhibition, used to demonstrate how little of the cultural heritage was affected by the earthquake and to dispel misrepresented ideas in the press.
Su'esu'ega: All areas of the Umbrian territory were visited and researched by the journalist, Cristiana Mapelli. Developing the story from the local population we were able to discover places only they knew, exposing cultural elements not on the normal visitors itineraries.
Fa'aosofia: The catalogs explore the links between photography light and shadow within the confines for the rich local cultural heritage, a photographic journey of the territory and juxtaposes custom typefaces and contemporary layout.
Umi o le Poloketi: Design and Art direction from November 2018 to January 2019, Umbria, Perugia
Fa'agasologa o Galuega: The book was developed as a marketing and branding territorial advertising piece. We were approached to identify and refocus and create a marketing tool to requalify and reinforced an optimistic public perception of the region. Only 7% of the territory was damaged by the earthquake but reported in the press as being 100% damaged, the concept was to reinforce the brand reputation and demonstrate to the territory.
The project has been shortlisted to the Italian ADI Design Index - Compasso d’oro 2020 and won Gold at the Novum Awards 2019 and Sustainable design of the year at the Novum Awards 2019.
Sui o le 'Au: Designer & Art Direction: Paul Henry Robb
Type design: Paul Henry Robb
Designer: Moira Bartoloni
Animator: Tommaso Calderini
Audio: Paul Henry Robb
Photography: Marco Giugliarelli
Copy: Cristiana Mapelli
Fa'aaloaloga o Ata: Photography copyright, Paul Robb & Marco Giugliarelli