Alu sa'o i le anotusi
X alarm Sikaleti Faamama e Ladan Zadfar and Mohammad Farshad

O le mamanu X alarm Sikaleti Faamama e Ladan Zadfar and Mohammad Farshad o se manumalo maualuga tele o le fa'ailoga mamalu 2017 A' Design Award Ario i le Vaega Tauva Mamanu Agafesootai.


ArioAgafesootai· 2017

X alarm Sikaleti Faamama

na mamanuina e Ladan Zadfar and Mohammad Farshad

Tagata Fa'atau: Creator studio

Manumalo o le A' Design Award Ario i le Vaega Agafesootai

67,322

Lanu

Le Mamanu

E Uiga ia X alarm Sikaleti Faamama

X alarm, o se faailo mo tagata ulaula e faia ia latou iloa mea o latou faia ia i latou lava ao latou faia. O lenei togafiti o se augatupulaga fou o sikaleti faamama. O lenei ata e mafai ona avea ma sui lelei mo faʻasalalauga taugata mai le ulaula ma e sili atu ona aʻafia i mafaufau o tagata ulaula nai lo isi faʻasalalauga faʻaletonu. O loʻo i ai se fausaga faigofie, o faʻamama e faʻamau i se vaitusi e le vaʻaia e ufiufi ai le itu le lelei o le ata ma ma pu e tasi, o le ata o le a foliga manino atili, faʻapea ma puʻupuʻu uma e te iloa ai ua amata ona pogisa lou fatu ma e te iloa le mea o tupu ia oe.

Le Fa'ailogaina

E Uiga i le A' Design Award Ario

O le A' Design Award Ario na manumalo ai X alarm Sikaleti Faamama, o se faamaoniga matuā mamalu e tuuina atu i mamanu sili ona lelei, matagofie ma mataʻutia. O ē manumalo i le Ario o galuega susulu tele ma fatufatuaʻi e faaalia ai le poto, le taleni ma le atamai o tagata mamanu. E faamoemoeina X alarm Sikaleti Faamama e avea ma galuega matagofie, o se fesuiaiga mo isi, e iloga i le tomai faapolofesa ma mea fou loloto. O lenei mamanu na manumalo i le A' Design Award Ario o se mea e iloga, ua mataʻina e aogā ma tuleia atu tapulaʻa o le faatufugaga, saienisi, mamanu ma tekonolosi. X alarm Sikaleti Faamama o se mea e fiafia i ai le toatele, e fafagu ai manaʻoga, aumaia ai lagona lelei ma tupu ai le ofo.

I Tua o le Mamanu

Pepa Fa'asalalau

Fa'amaoniaga, sui o le 'au ma fa'amatalaga fa'atekinisi na saunia e le tagata mamanu.

Uiga Fa'apitoa
X alarm looks like any other regular filter at first, but when you start smoking, each puff makes a sketch visible on the top part of filter, it is designed in a way that the negative area of the sketch will be covered with a colorless ink (sketches such as a heart, a lung, male and female signs and so many other things that smoking affects). It may seem so simple but what we aimed is the minds of smokers .
Fua & Fa'apipi'i
Our design is meant to be the exact size of the surface of any cigarette filter brands .
Fa'ailoga
warning, cigarette filter, life, health, Cancer, Lungs, environment, smoke, tobacco, X alarm
Tekonolosi Gaosiga
This design can be done just by adding a step to the production line of the company.Cigarettes will be stamped with a colorless ink. This ink will cover the negative area of sketch so we actually cover the air holes and smoke won't pass through them, smoke will be led into sketch area. That will make the sketch clearer with each puff. The machine that does the stamping has several heads, each head has a different sketch.So smokers will see a different sketch each time they light up a cigarette.
Lu'itau o le Mamanu
The difficult part of creating this design was to think of the best way to remind smokers what they are doing to themselves . Our intention was to tell our massage in a way that the smokers would not be able to condone the fact we were trying to tell .So we decided to work on cigarette filters , the next step was to show the smokers what they were doing with their body with each puff . With this idea we will be able to remind smokers what they are doing while they are doing it.
Su'esu'ega
We did a major research on cigarettes and smoking habits .Cigarette and tobacco are known as the second cause of death in the world. It takes 6 million lives a year which means every 6 seconds a person dies because of smoking.15000000000 cigarettes are being smoked daily in the world. As we all know smoking is one of the original causes for cancer. This design has a deep mental effect on smokers, it is not expensive, it is easy to perform and it can be mass produced.
Fa'aosofia
There are about 1,300,000,000 smokers in the world. Cigarette is the basis factor of non-contagious illnesses such as heart diseases, serious pulmonary infections and cancers, that these cause about 60 percent of deaths in the world. Cigarette and tobacco are known as the second cause of death! Hundreds of people die every year because of secondary smoke! We wanted to remind smokers the danger of each cigarette and its effect on their lives and other people's lives.
Umi o le Poloketi
This idea was contributed in World Design Impact Prize 2015.2016 in Aug 12, 2015 from Iran
Fa'agasologa o Galuega
These sketches will be stamped randomly and put in cigarette pockets so smokers will see a different sketch each time they light up a cigarette. This random distribution lets our massage be a new one all the time so smokers can't get used to it. We are certain that this will be very effective because these massages will be seen during the time a person smokes a cigarette and that is why it will make him think of what he is doing to his body!
Sui o le 'Au
LADAN ZADFAR
MOHAMAD FARSHAD
Fa'aaloaloga o Ata
Photographer Mohammad Farshad
illustration LADAN ZADFAR

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