O le mamanu Roots Tusi Laiti Tuto'atasi e Xun Zuo o se manumalo maualuga tele o le fa'ailoga mamalu 2025 A' Design Award Apamemea i le Vaega Tauva Mamanu Lolomi.

ApamemeaLolomi· 2025

Roots Tusi Laiti Tuto'atasi

na mamanuina e Xun Zuo

Tagata Fa'atau: Xunzuodesign

Manumalo o le A' Design Award Apamemea i le Vaega Lolomi

52,303

Manumalo Fa'ailoga Fa'amaonia

Fa'amaonia le Tulaga o le Fa'ailoga mo #172635

Asiasi i le Saite Va'ai i le A' Design Award Fa'asalalauga Pailesi o le Fa'ailoga

Lanu

Le Mamanu

E Uiga ia Roots Tusi Laiti Tuto'atasi

O lenei lomiga fa'avasega o lo'o aofia ai tusi laiti tuto'atasi, ua faia ta'itasi ma le gagana va'aia e fa'aalia ai le uiga fa'asinomaga o le au fa'asolopito tala. O lo'o fa'atatau i faleaiga kofe i Niu Ioka, ma pu'eina ai le auala e sailia ma mauaina ai e tagata malaga fou le feso'ota'iga ma le noataga. O le faiga su'isu'i ma fa'apipi'i puipui ea e fa'ailoa mai ai le le tumau ma le tete'e o lagona. E ala i tala fa'aletino, o lo'o fa'aalia e le galuega le tau aoga fa'aagafesootai o pisinisi laiti ma toe fa'ailoa ai le mamanu fa'alagona o se meafaigaluega mo le fa'aofiofi.

Le Fa'ailogaina

E Uiga i le A' Design Award Apamemea

O le A' Design Award Apamemea na manumalo ai Roots Tusi Laiti Tuto'atasi, o se faamaoniga matuā mamalu e tuuina atu i mamanu ese e iloga i le fatufatuaʻi, le atamai ma le poto. O ē manumalo i le Apamemea o mea e iai le tomai atoa ma fatufatuaʻi mataʻina e faamaonia ai le poto masani tele, le mafaufau ma le atamai o tagata mamanu. E faamoemoeina Roots Tusi Laiti Tuto'atasi e avea ma mea e vivii tele, ua pelepelea, e iloga i le tomai faapolofesa ma mea fou. O lenei mamanu na manumalo i le A' Design Award Apamemea e tuufaatasia ai faiga sili i le faatufugaga, saienisi, mamanu ma tekonolosi ma e sili ona lelei i le mataituina o mea itiiti. Roots Tusi Laiti Tuto'atasi e faamalieina matagofie manaʻoga, pa i manaʻo, faalataina lagona ma faaosofia le fia iloa.

I Tua o le Mamanu

Pepa Fa'asalalau

Fa'amaoniaga, sui o le 'au ma fa'amatalaga fa'atekinisi na saunia e le tagata mamanu.

Uiga Fa'apitoa: A book of zines, each a voice, a mood, a rhythm. Designed with visualized personal styles from the storyteller, these fragments emerge from coffee shops in New York, where new immigrants seek connection in a fast moving city. Loosely sewn and vacuum sealed, the form speaks of impermanence. This modular archive becomes both vessel and invitation, mapping emotion, honoring small businesses, and asking what design can do when it listens.
Fua & Fa'apipi'i: 203.2 mm x 139.7 mm zine, 6 zines total, 120 pages, printed media with sewn binding, vacuum sealed in a plastic bag.
Fa'ailoga: Zine, Book, Ethnographic Research, Branding, Customer Experience
Tekonolosi Gaosiga: A modular collection of zines, each using different paper stocks, printing methods, and a mix of sewn and Coptic binding. Every material choice was shaped by conversations with storytellers. Inspired by the Chinese Red Thread legend, the bindings reflect connection and distance. A business card included in the set acts as an invitation, extending the narrative and welcoming new voices into the ongoing story.
Lu'itau o le Mamanu: The biggest challenge was conducting interviews with storytellers in a neutral, non leading way, helping them share their stories without guiding them toward specific narratives about their relationship with coffee and local culture. This was particularly challenging because the influence of environment, brand design, and tone on consumers, especially who are not native speakers, is often indirect.
Su'esu'ega: This research combines qualitative and quantitative methods to explore how coffee connects foreign individuals to local communities. It aims to understand how cafe branding influences consumer decision making. Data was collected through interviews, questionnaires, and cultural probes with over 40 participants. The findings emphasize the significance of emotional connections in branding and suggest that businesses can enhance consumer engagement by focusing on emotional design in real life interactions.
Fa'aosofia: Coffee branding often reflects local culture and community, as coffee shops serve as social anchors. As a former international student, I saw coffee, a global symbol, as a bridge to belonging. I visited local cafes across New York, gathering stories from outsiders and navigating connections. This project is both a storytelling platform and a reflection on how brand and experience design shape human relationships.
Umi o le Poloketi: An ongoing project started in August 2022. The most recent update was in July 2024.
Fa'agasologa o Galuega: This book, or zine collection, connects with readers through print in a tangible way. Its unique visual language tells stories while reflecting the personal style of each storyteller. The first zine introduces the inspiration of the project, followed by others sharing diverse stories, reinforcing community. The final zine guides readers on how to participate and invites them to contribute. A business card on the vacuum sealed packaging provides submission details.